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Financial Report: Biyin Lefin'S Revenue In 2023 Will Be 3.5 Billion Yuan, With A Net Income Of 900 Million Yuan

2024/5/9 13:04:00 4654

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Recently, Biyin Lefen Garments Co., Ltd. released its annual report for 2023, and realized an operating revenue of 3.536 billion yuan in 2023, with a year-on-year growth of 22.58%; The net profit was 911 million yuan, up 25.17% year on year.

The main price of Bienlefen is between 1500 yuan and 8000 yuan, and the marked price of a POLO shirt ranges from 1680 yuan to 2680 yuan. The high price also means a higher gross profit margin. By 2023, the average gross profit margin of Bienlefen is 78.6%.

Among them, according to the 2023 financial report, the sales of the upper garment category reached 1.5 billion last year, contributing 42.82% of the company's revenue, with a gross margin of 81.65%, far exceeding that of the lower garment and outerwear. Seen from the sales volume of T-shirts for six consecutive years, T-shirts have become a super category of the Biyin Lefin brand.

According to the 2023 financial report, its offline sales accounted for 94.5%, and there were 607 direct stores and 648 franchise stores in total, of which the first and second tier cities were mainly direct stores, and other cities were mainly franchise stores.

In addition, according to the statistics of Minsheng Securities, as of July 2022, 11% of its stores are in first tier cities, 23% in new first tier cities, 17% in second tier cities, and 49% in third tier cities and below. In the first and second tier cities, the stores of Biyinlefen cover most airports and high-speed railways.

In 2023, Biyin Lefin will invest 57 million euros and 38 million euros (equivalent to more than 700 million yuan in total) respectively in Kerrit and Yingfeng Zerun through its subsidiaries, acquire 100% equity of Cerruti Singapore and France and 100% equity of K&C Singapore, and indirectly obtain the global trademark ownership of luxury brands "CERRUTI 1881" and "KENT&CURWEN".

The above two brands were previously the assets of Trinity Limited under Shandong Ruyi Group. After the acquisition of these two brands, Bienlefen re established the headquarters of these two brands, established the Paris R&D Center, and built an international team for product design R&D and brand operation.

In the first quarter of 2024, the company realized an operating income of 1.268 billion yuan, up 17.55% year on year; The net profit attributable to shareholders of the listed company was about 362 million yuan, up 20.43% year on year.

Source: Bienlefen official website