Subdivide The Field And Make Efforts In Multiple Directions To Create New Advantages In The Physical Market For China Light Textile City

At the moment when the network virtual economy is in the ascendant, how the physical market goes against the current is a difficult problem for the textile city. Zhejiang China Light Textile City Group Co., Ltd., starting from reshaping the advantages of the physical market and development and transformation, continues to optimize the business environment through market segmentation and multi track efforts, pays full attention to the "stability" and "advancement" of market development, highlights the "reality" and "excellence" of service to business operators, and upgrades and revitalizes its major physical markets iteratively.

Men's trousers franchise area: introduce the head to make it better and stronger

At the end of March, another franchise area of Dongsheng Road Market - men's trousers franchise area on the second floor of Area B was officially opened. The spacious fabric exhibition hall, fashionable decoration style and unique fabric display have attracted buyers from all over the country. Taking this opportunity, Dongsheng Road Market Branch also invited some high-quality men's wear enterprises to enter the market for precise docking. Jiangzhou Qiaoshenbao Garments Co., Ltd. has been mainly engaged in fashionable men's clothing for many years. Xie Zhiyi, the general manager of the company, told reporters that it was very convenient for purchasers to open a franchise area in the market: "It is more accurate and faster to find products that are suitable for us in a short time. I have just taken a fancy to several fabrics and intend to further deepen cooperation."

Shaoxing Seshangfang Trading Co., Ltd., which has been engaged in color textile fabrics for more than 20 years, won 12 stores at one go and was among the first to settle in the franchise area. The company also invited professional designers to customize a colored textile experience hall, which comprehensively displayed the production process of colored textile fabrics from raw materials, yarns, fabrics, and ready to wear, attracting many buyers. "We started out as a trouser material, and settled in the franchise area to highlight our characteristics. We are confident about the future," said Meinle, the general manager of the company.

Shaoxing Jingqi Textile Co., Ltd., with modern store decoration, has been operating outdoor functional fabrics for more than ten years, and has cooperated with domestic and foreign men's sports brands, which is a little famous in the industry. According to Wu Lujing, the general manager of the company, the gathering of high-quality men's clothing fabric enterprises can create more popularity and influence.

It is reported that since last May, the Dongsheng Road market has formulated the plan of "vacating the cage and changing the bird", and actively attracted leading enterprises to settle in the men's trousers franchise area. Up to now, the opening rate of the whole floor of the franchise area has reached 80%, and the second floor of the market area B is rejuvenated. The relevant person in charge of Dongsheng Road Market Branch said that the market has always subdivided the track, It has successively launched a number of franchise areas such as knitted fabrics, woolen fabrics, middle-aged and elderly fabrics, bedding, men's trousers, etc., promoting high-quality business operators to gather and operate together, and greatly enhancing the radiation of the industry.

Lace mesh franchise area: one-stop service for upgrading

It has been more than a year since the launch of the lace mesh franchise area in the north market of China Light Textile City. When the colorful lace mesh meets a newly decorated store, the old market in China Light Textile City glows with youthful vitality. In the one-stop shopping experience franchise area, Wang Meijiao, the first general manager of Fujian Airlines Lace Mesh to settle in and sign a contract, has experienced deeply for more than a year: "We have opened stores on the first floor and the second floor of the North Market, and finally settled in the third floor franchise area. The environment is good and the space is large. At present, many Fujian villagers who operate lace mesh business have successively settled in." Wang Meijiao told reporters, The company has focused on lace and mesh for 20 years, and has its own production factory. Although the third floor franchise area is not as crowded as the first floor, all the people who go upstairs are high-quality potential customers. The buyers have clear goals, and almost all of them can reach intended cooperation.

At the north gate 5 on the first floor of the North Market, the plaque of the lace mesh franchise area is in front of you. On the advertising platform beside it, the detailed address and contact information of the operators in each franchise area are clearly written, which not only provides one-stop service for the incoming and outgoing buyers, but also provides the operators with "growing soil". According to the relevant person in charge of China Light Textile Chengbei Market Branch, since the launch of the franchise area, the market has been "soft and hard", and has invested 2 million yuan to upgrade the market lighting shaft, ceiling, ground and wall, add special elevators, and add banner ads and facade ads around the market, and regularly carry out live broadcast shop exploration for operators Launch new products and other activities to open up online sales. The market companies also went to Fujian, Guangdong and other places to attract investment, and 60% of them settled in Changle, Fujian. So far, 188 business rooms have been successfully signed, and 74 business households have settled in. From decentralization to agglomeration, a joint effort has been formed, and this franchise area, which has been launched for more than a year, is "thriving".

Exhibition and negotiation franchise area: business upgrading, mutual benefit and win-win

"This is our newly developed down jacket fabric, which has a delicate feel and full light sense..." In the "Cambridge Textile" exhibition hall located in the exclusive area for exhibition and negotiation of fine clothing fabrics in the United Market of China Light and Textile City, Yu Wei, the head of the enterprise, is in in-depth discussions with customers. The company has been engaged in down jacket fabrics and parka fabrics for more than ten years, integrating the functions of shop, office, exhibition, negotiation, etc. In the opinion of Yu Wei, the new business model of the downstairs store and the upstairs exhibition area is very effective. "In addition to passing the standard of products, fabric enterprises also need to provide quality services. We invite high-quality customers to come upstairs for in-depth negotiations, which has led to many business orders."

It is reported that since the launch of the boutique clothing fabric exhibition and negotiation franchise area in 2021, the operators have started by opening three or four front rooms. Whether it is a beautiful ready to wear window, high-end fashion exhibition hall, or a multi-functional leisure bar, a comprehensive negotiation area, all of them exude the charm of the modern textile market.

"When we chat while drinking tea and looking at the sample clothes, we often do business like this," said Xu Xiaoqing, head of Xinxujia Textile.

"Many designers will come here specially to find inspiration, and after in-depth exchanges, they will give us guidance on the development of our fabrics. We will also provide them with targeted development, so that both sides can benefit from each other and enjoy it," said Tang Shicai, general manager of Mingyang Textile.

Since last year, the Light Textile City Group has launched the action of "returning high-quality business operators", focusing on "returning to the city by delimitation" and "introducing specialized areas", to vigorously promote the development of businesses and the city, enrich market formats, optimize market layout, realize dislocation operation, and promote the prosperity and development of offline physical markets. Pan Jianhua, Chairman of Zhejiang China Light Textile City Group Co., Ltd., said that as the main force leading the promotion and development of China Light Textile City and the comprehensive integration service provider of Keqiao textile industry, the Group has the responsibility to be the pacesetter and leader of new quality productivity. Next, it will cultivate new business types and new models to shape new advantages in the real market through professional market segmentation, Promote the continuous high-quality development of China Light Textile City and even the whole Keqiao Textile.

(Source: Keqiao Daily)