Shanghai Fashion Week: "New Chinese Style" Enters Into Life, "Sustainable" Continues To Get Hot

The wavy art installation stands on the landmark of the city, and the Xintiandi show is full of new products. The MODE Shanghai Fashion Show gathers many brands, and the "old masters" (referring to photography enthusiasts for the middle-aged and the elderly) who hold "long guns and short cannons" in their hands become street scenery again... Shanghai Fashion Week is held in spring and summer of 2024, and Shanghai, known as the "Devil City", reappears the fashion scene of the whole city, "New Chinese style" and "sustainable" have become the hot keywords of this season's fashion week.

　　 "New Chinese style" enters life

Chinese patterns such as pavilions, birds singing and flowers fragrance, plum, orchid, bamboo and chrysanthemum, oriental elegant colors such as carmine, bamboo green and peacock blue, Suzhou embroidery, Sichuan embroidery, palace embroidery, etc. by the inheritors of intangible cultural heritage, entered the exhibition booth of peony in the flourishing Tang Dynasty in MODE, and a strong "Chinese style" came to us. One of the new Chinese style "squirrel grape facing coat" has been favored by buyers aged 20 to 50. The squirrel grape pattern means "many children and many blessings". Pearl accessories add a sense of fashion to it. Silk crown crepe makes the whole dress more layered.

Jing Jing, CEO of Shengtang Peony, said in an interview with the China News Service that in the past two years, Chinese lifestyles such as cooking tea in a furnace have become increasingly popular among young people. "We also hope to break the stereotype of traditional Chinese clothing and make it more modern through the improved design of styles and the collision of Eastern and Western cultures, so that it can be easily 'controlled' even in daily life. While conveying Chinese traditional culture, it is close to the lifestyle and aesthetic clothing of young people today."

On October 10, the scene of the flourishing Tang peony booth of MODE Shanghai Clothing and Accessories Exhibition. Photographed by Wang Gu, a reporter from China News Service

The jewelry brand CiCiG is committed to conveying the "fashionable oriental culture". The "five elements" series pendants and earrings brought this time, inspired by the "underground branches" in Chinese traditional culture, designed sets of jewelry representing five shapes and colors of gold, wood, water, fire and earth in a young style. Buyers can choose the five element jewelry they need according to their birthday, which is quite interesting.

　　 "Chinese traditional jewelry has a sense of existence, with large size and many details, and the use scene is biased to grand occasions. If it is a one-to-one reproduction, it will not be used very frequently in today's daily life. Therefore, based on Chinese traditional culture, we reflect traditional elements in details, but the production process and overall style are modern, showing the Chinese and Western A perfect design. " CiCiG designer Jin told the reporter that he hoped that through the power of fashion, young people would have more understanding of Chinese traditional culture and would be more willing to "wear" traditional culture on their bodies.

　　 "Sustainable" continuous heat

The fashion industry's high attention to "sustainability" can also be clearly seen in this MODE. Among more than 300 Chinese and foreign brands from more than 20 countries and regions, including the United Kingdom, the United States, France, Italy, Belgium and Singapore, "sustainable" and "green" labels frequently appear, running through the upstream and downstream industries in the fashion field; Industry leaders gathered at the forum to discuss issues related to "sustainability" in depth.

Alpaca hair is known as the "soft gold" in the textile industry. It is an environmental friendly and sustainable natural fiber, and has the intrinsic value of softness, adaptive dyeing, easy weaving, etc. It can change various shapes, patterns and textures in the hands of artists. Alpaca del Per ú is the industry symbol of Peruvian alpaca wool industry. This time, eight brands of alpaca wool products were brought to MODE. It is reported that Peru has concentrated 80% of the world's alpaca wool fiber production, with a history of more than 6000 years of alpaca wool textile technology.

In the opinion of Huang Yuezhen, the business manager of the Economic and Commercial Department of the Peruvian Consulate General in Shanghai, there are many materials to be used in the fashion field, and now various brands are emerging all over the world, so sustainability is an inevitable trend. Only by recycling resources and protecting the natural environment can the entire industry go on forever. "The alpaca wool industry is also a sustainable industry. We develop the industry without harming animals, while protecting local employment and commercial development to a large extent."

On October 10, the scene of "Youliao" Department Store of MODE Shanghai Fashion Exhibition was held. Photographed by Wang Gu, a reporter from China News Service

Bamboo fiber display shelves, melon seed fiber tableware, environmentally friendly pet products, dresses made with the design concept of "100 family clothes"... The sustainable fashion platform canU and Shanghai Fashion Week jointly launched the sustainable life aesthetics store "Material" department store, which invited clothing, shoes, bags, jewelry, lifestyle More than 20 brands in pet products and other categories will exhibit their latest research and development achievements here.

Cui Dan, the founder of canU, said that these exhibits, from the source to the product, showed a richer dimension of sustainable fashion lifestyle, had more "open ways" for the "sustainable" proposition, and even connected to the current hot markets such as pets. "It is an existing phenomenon that young people are increasingly aware of sustainability and embrace it better and better. For fashion creation, 'sustainability' is a new competitiveness."

(Source: China News Network)