Inman Joins Hands With CCIA To Pay Homage To Chinese Cotton, And Xinjiang Cotton Field Shows Comfortable Cotton And Linen

The autumn sun shines brightly cotton Facing the sun, the opening is in full bloom, stretching into the most beautiful white sea of flowers in Xinjiang. On September 23, this vast cotton field extended a "middle" shaped T platform. Inman, a cotton and linen women's clothing brand under Guangzhou Huimei Group, joined hands with the Cotton Research Institute of the Chinese Academy of Agricultural Sciences (hereinafter referred to as the Cotton Institute) and the National Cotton Industry Alliance (hereinafter referred to as the Cotton CCIA), and opened the grand curtain of the 2023 Xinjiang Cotton Field Art and Aesthetics Show of Inman, a "Journey to Light, Honor to Chinese Cotton".

Li Fuguang, director of the Cotton Research Institute of the Chinese Academy of Agricultural Sciences and chairman of the National Cotton Industry Alliance, Ma Weiping, deputy minister of the United Front Work Department of the Guangzhou Municipal Party Committee, Min Weiguo, president of the Guangzhou New Social Stratum Association, relevant leaders in Xinjiang, and Fang Jianhua, chairman of Huimei Group and founder of Inman brand, Famous actress Qiao Xin and other politicians from all walks of life attended the event together with stars. They explored the gene of Inman comfortable cotton and linen brand in Mianhai, appreciated the new variety of Inman diversified cotton and linen women's clothing, and paid tribute to the common white pride of Chinese people - Chinese cotton.

The show also combined e-commerce platforms such as Tmall, Tiaoyin, Tencent video number, JD, Vipshop, and linked Inman across the country More than 600 stores, online and offline full network matrix live broadcast, and tens of millions of viewers witnessed the grand event of Inman brand and Chinese cotton together, with sales exceeding 20 million on that day. The event was also approved and strongly supported by Xinjiang Uygur Autonomous Region, the United Front Work Department of Guangzhou Municipal Party Committee, Guangzhou New Stage Federation and other aspects, and became a witness of Guangzhou's industrial assistance to Xinjiang.

"Comfortable cotton and linen" is a deep original intention, meeting the highest standard of Chinese cotton

Cotton is the flower of light that grows after 3000 hours of bathing, and it is also the core material of Inman's "comfortable cotton and linen" clothing. Since its establishment 15 years ago, Inman has been committed to turning the sustainable fashion of cotton into the art of wearing on Chinese women. From the brand positioning of "comfortable cotton and linen wear Inman" to cotton The image of the brand logo shows that Inman and Chinese cotton have a long history and are connected by blood.

Fang Jianhua, the founder of Inman, said at the scene of the show: "Chinese brands should use Chinese cotton, use traditional Chinese designs and distinctive crafts, and wear Chinese culture on their bodies, which itself is an expression of national cultural pride." With the brand mission of "making fashion more comfortable", Inman is unremittingly seeking better quality and more standard Chinese cotton, Only to create more comfortable cotton products. So in April this year, Inman became the first certified member of the "national team" in the field of cotton standards - CCIA of China Cotton.

(Fang Jianhua, chairman of Huimei Group and founder of Inman brand)

China Cotton CCIA has long been committed to building China's own cotton spinning standard system, building a platform for the whole industry chain of China's cotton, and taking improving the international competitiveness of China's cotton industry and the market voice as an important task. Inman has joined hands with CCIA of China Cotton to open the digital, intelligent and highly standardized application of the whole industrial chain from seed to cotton, yarn, fabric, etc., to create Chinese cotton quality domestic products in the global market and help China cotton lead the world standard.

Director Li Fuguang said in his speech that China's cotton accounted for about 24% of the global total, of which Xinjiang's raw cotton accounted for 90.2%. It can be said that the situation of "world cotton looks at China, and Chinese cotton looks at Xinjiang" has been formed. Xinjiang cotton has a long sunshine period and "grew up drinking the snow water of Tianshan Mountain", which is one of the reasons why Xinjiang cotton has good internal quality.

(Li Fuguang, Director of the Cotton Research Institute of the Chinese Academy of Agricultural Sciences and Chairman of the National Cotton Industry Alliance)

Inman has always supported China's good cotton with practical actions. 80% of the cotton products are made of natural and high-quality Xinjiang long staple cotton. It is also based on this that Inman and CCIA of China Cotton moved the show to the cotton field in Xinjiang this time, exploring the original idea of 15 years of comfortable cotton and linen, and tracing back to the high standard of Chinese cotton.

Multi interpretation of cotton and linen shirt, showing the beauty of Chinese cotton

In the distance, against the snowy mountains, white waves billow in front of us, and the large Inman brand doll Manman standing there is very visual impact. Models dressed in this season's new products walk through the sea of cotton flowers in a poetic way facing the sunshine.

The new Inman products unveiled this time try to break through the traditional single dimension cotton and linen design style and wearing scenes, covering three scenes: pastoral vacation, literary commuting, and pastoral light outdoor. The fabric, mainly made of high-quality Xinjiang cotton and natural hemp, presents a soft and comfortable texture. The main color of the earth color system is in harmony with the cotton field.

The design incorporates the oriental charm of national fashion and the simplicity and lightness of modern fashion, with unique details and diversified modeling styles. The ingenious three-dimensional cotton shape buttons, prints, tassels and other details are interspersed with the flexible flowers, gauze, ruffles and other elements to create a set of layered shapes, or gentle, or intellectual, or fresh literature and art. The comfort from the outside to the inside extends to the diversified life scenes of the workplace, leisure, outdoor, etc.

As the C-category of Inman, shirts ran through the whole show, mixing various styles among 14 different styles, and became the focus of the closing curtain call. With different colors, collar shapes and fabric textures, each shirt radiates a rich potential for wear. The cotton sea embraces each other. Through the comfortable fabric and design, the fashion vitality of Chinese cotton blooms.

Qiao Xin, a famous actress, made an elegant appearance in the cotton field with a sweater and jacquard skirt dotted with three-dimensional cotton. She said Inman's clothes gave her a relaxed and comfortable feeling of wearing nature.

Make fashion more comfortable and lead Chinese cotton to blossom everywhere

The journey of chasing light is not just a show. In order to constantly improve the quality standard of "comfort and fashion", Inman adopts CCIA cotton, and the whole quality management system strictly checks to ensure the comfort of fabrics from the source. The product adopts a non sensory marking process, which is close to the skin without scraping the meat. The ready-made clothes are washed to make the cloth surface more fluffy and the body feel softer. From a high-quality Chinese cotton floor to floor garment, every Iman cotton and linen garment has to go through 128 rigorous processes and 60+standard tests of fine polishing. A thread of thread, a needle of thread, Inman interprets the source of comfort with national cotton, interprets the beauty of literature and art with design, conveys the essence of ingenuity with technology, and creates the light of Chinese cotton clothing with better product experience.

In addition to polishing the product strength, Inman also deepens the brand's digital intelligence capability. With the support of the "store+e-commerce+private domain" global retail model, Inman has achieved through the cycle and strong growth against the trend. Today, Inman has sold more than 200 million pieces of cotton and linen products, 30 million fans, and opened nearly 600 stores across the country. It has successfully brought cotton from the cotton field to more women's multi scene comfortable clothing, from nature to a better daily slow life, leading China's cotton to "blossom everywhere".

With the beauty of China, the dream of strengthening China

In his speech, the founder of Inman, Fang Jianhua, expressed his determination to pay tribute to Chinese cotton with the light of domestic products: "Inman will start from this cotton field show, take advantage of the situation, and move towards a new journey of national cotton and linen brands in a new era of confidence in Chinese culture, fashion industry and quality. With the beauty of China, it will strengthen China's dream."

With the notes falling slowly, this "journey of light chasing · salute Chinese cotton ”The 2023 Xinjiang Cotton Field Art and Aesthetics Show ended successfully. Inman not only wrote a new milestone for brand upgrading, but also injected new energy into the high-quality development of Chinese cotton and Chinese fashion industry.

Although the grand show has ended, the cotton in the field will continue to present the source of comfort that will never end; And Inman will always grow by the light, helping Chinese cotton carry forward with the art of comfortable cotton and linen dress, and blooming the endless vitality of the brand "Mian Mian".