Mastery (301066): Accept Research From Multiple Institutions

Mastery (301066) announced in the evening of September 8 that the company will accept research from multiple institutions on September 8, 2023. The specific contents are as follows:

The details are as follows:

1. What is the proportion of the company's online and offline revenue? The sales of the company in the first half of 2023 accounted for 62% of direct sales, 15% of online sales, 14% of franchise sales and 8% of channel sales. With the continuous improvement of the domestic market environment, the company's franchise and distribution channels have recovered well, and online sales have continued to grow rapidly.

2. Is the company's online sales mode traditional or live delivery? The company has entered various well-known platforms, such as Tmall, JD, Youzan, Tiaoyin, Vipshop Redbook, and video number. Online sales are mainly on Tmall platform and JD platform.

3. How is the company's export situation? The company's products are mainly sold in the domestic market, with less export sales.

4. What are the core competitiveness of the company? In terms of culture, the core operation and management team of the company has been engaged in the research and development of the silk culture creative industry for a long time, and has a profound understanding of the silk culture. In terms of brand, after decades of entrepreneurship and innovation, Mastery has won wide market recognition with its novel cultural creativity, reliable product quality, rich product series and good brand image, and has developed into one of the well-known silk brands in China. In terms of R&D and design, the company actively integrates design resources and sets foot in the development of several silk cultural and creative product categories. In terms of technology, the company continues to invest in digital environmental protection printing and dyeing technology, double-sided digital printing technology, color management technology, and maintains a leading position in the industry.

5. How does the company purchase raw materials? Under the stock purchase mode, the company will purchase semi-finished products such as silk scarves, scarves, home textiles and brand clothing, and dynamically adjust the purchase according to the actual sales situation. With the improvement of digital printing technology, the company gradually increases the purchase of raw materials such as white factory silk and white blank fabric, of which the digital printing process of fabric is independently completed by the company, and the company purchases services such as factory silk weaving and processing, scarves curling, and garment manufacturing and processing from external suppliers.

6. How will the company expand its market in the future? In order to expand the influence of Mastery Silk brand across the country, the company will continue to promote the construction of domestic marketing system, promote the "exhibition marketing center project" in domestic key cities as planned, and further strengthen the development, construction and control of domestic marketing channels. At the same time, the company will select regional partners to expand the market in the central and western regions through various modes such as market agency, enterprise cooperation, franchise and distribution. The company will actively use the opportunity of this year's Hangzhou Asian Games to increase publicity, so as to continuously improve the popularity, reputation and loyalty of the "Mastery" brand.