Home >
Looking At The Future Of Home Textile Design From "Haining Home Textile Cup"
From July 14 to 16, the review of "Haining Home Textile Cup" 2023 China International Home Textiles Creative Design Competition was successfully completed. The theme of this "Haining Home Textile Cup" competition is "the realm of nature". Taking nature as the design root, it emphasizes that creative design must present an artistic realm integrating truth, goodness and beauty.
The competition was divided into the home textile creative painting group and the overall soft decoration design group, which received 1883 and 693 entries, 122 and 48 entries respectively. After review, the home textile creative painting team has won 1 gold prize, 3 silver prizes, 5 bronze prizes, 7 jury awards, 20 excellent awards and several shortlisted awards; One gold award, three silver awards, five bronze awards, five jury awards, 20 excellent awards and several shortlisted awards were born in the overall soft decoration design team. The award-winning works have been published on the official website of "Zhongjiafang" (homeex. org. cn).
In the eyes of the judges, we can see the future of home textile design:
Continue to expand dimensions, dig depth and improve practicability
The lineup of judges who served as the judges for this review included home textile design experts from industry associations, colleges and enterprises. In the eyes of the judges, the expressiveness of many works let them see the future of the design industry. For example, most of the entries closely follow the development rhythm of the times and focus on the key words such as green, environmental protection and humanities. The contestants have absorbed the nutrients of Chinese traditional culture, and are no longer limited to figurative or symbolic expression, but spread branches and leaves to integrate spirit and culture into the design works.
"We should be more practical, reflect the details, dig deeply into the culture, and hit the consumer pain points..." At the same time, many problems are accompanied by it.
"We hope to see a more practical and market-oriented scheme, and suggest that the contestants can add more products with texture and can show the details of patterns." Qiao Zhenguo, executive general manager of Zhejiang Zhiju Soft Garment Design Co., Ltd. and secretary-general of Beijing Home Textile Association, suggested.
When it comes to design, it cannot be separated from the market. "I think designers should have a keen design vision, understand market demand, and integrate artistry into products to meet the actual needs of target customers." Fang Guohai, General Manager of Haining Lunbo Textile Co., Ltd., Vice President of Haining Home Textile Association, and Vice President of Haining Xucun Fashion Industry New Generation Federation, said.
Wu Jing, director of the design department of Joyful Home Textile Co., Ltd., holds the same view. She believes that at a time when consumers are paying more and more attention to the decorative tonality and fashion degree of products, entries should start from the perspective of consumers, combine market trends and popular elements, dig deep into user needs and solve product pain points.
Yu Chunbo, director of product research and development and assistant manager of Binzhou Yaguang Home Textile Co., Ltd., also mentioned that, as far as the exhibition of works seen at present, most of the works still stay in the exhibition of the overall creative concept, and have not really connected with the product application. In the future, I hope the contestants will think more about the application link.
Let the contestants participate in the follow-up actual combat - Zhang Xiaoliang, the design director of Beijing Adier Architectural Decoration Engineering Co., Ltd. and the outstanding figure of the year of the Golden Hall Award of the Year of Chinese Design in 2020, proposed a new idea, hoping that the future entries can further expand the space type, further explore the adaptability of soft decoration works, Or relatively define several space types with limited conditions, and on this basis, the contestants will carry out soft decoration design and improve their ability to approach actual combat.
It is suggested that contestants should make more efforts in terms of integrity, matching, realizability, layout design, etc. Wen Run, a professor of the Textile College of Donghua University, mentioned that many works impressed him deeply. Among them, there are expressions that convey the concepts of nature, green and environmental protection, and there are also witty ideas that combine traditional culture with the concept of "meta universe". "My criterion is to see whether the contestants can express good ideas, and whether the results can hit the hearts of people."
From the authoritative point of view, look for the trend of home textile industry:
Forging platform advantages, enabling home textile design innovation
Haining Home Textile Cup Competition is sponsored by China Home Textile Industry Association, Textile Industry Branch of China Council for the Promotion of International Trade, Frankfurt Exhibition (Hong Kong) Co., Ltd. and Haining Municipal People's Government.
Yang Zhaohua, Vice President of China Textile Industry Federation, Chairman of the Board of Supervisors of China Home Textile Industry Association and Director of the Competition Evaluation Committee, said that China's home textile industry, especially Haining's home textile fashion industry, must seize the development opportunities and pay attention to intelligent development and fashion brand leadership. In 2023, it is hoped that the "Haining Home Textile Cup" competition will continue to exert brand influence and platform effect to help China's home textile industry achieve new results in high-quality development.
Over the years, Haining Home Textile Cup Competition has made great contributions to the delivery of outstanding talents, innovation in production, learning and research, and promotion of school enterprise linkage. Jia Jingsheng, professor of the Academy of Fine Arts of Tsinghua University and spokesperson of the competition, said, "We should make good use of, integrate and link up the industry resources, constantly cultivate and strengthen the scientific research advantage in the home textile field, and continuously deepen the close cooperation and exchange with textile enterprises, textile universities, manufacturing bases, R&D and innovation platforms, etc. In addition, the development of industrial bases should be brave to accept new information technology, and transform the power of science and technology into their own tools The theme of this contest, "The Natural World", follows the law of nature gestating all things, embraces new technology with a broad mind, and creates works integrating the three artistic realms of truth, goodness and beauty. "
Since its inception in 2003, the "Haining Home Textile Cup" competition has been successfully held for 20 consecutive times. Each competition is a concentrated demonstration of new trends in home textile and new design fashions. Zhu Lijiang, secretary of the Party Committee of Xucun Town, Haining City, said that Xucun Town will continue to work hand in hand with the competition, continue to promote the exploration and practice of transformation and upgrading of Haining home textiles, promote all-round innovation in concept, technology, management, products, services, and shine the golden card of "Haining home textiles".
（
- Related reading
High End Textile Fabrics Appear On The International Stage, "Made In Lianjiang" Insists On "Going Global"
|
2023/7/18 19:14:00
0
Industrial Cluster: Xiajin County Makes Every Effort To Build Two Double Billion Industries Of Textile And Clothing, And Deep Processing Of Agricultural And Sideline Products
|
2023/7/18 19:06:00
0
Industrial Cluster: Xiajin County Makes Every Effort To Build Two Double Billion Industries Of Textile And Clothing, And Deep Processing Of Agricultural And Sideline Products
|
2023/7/18 19:06:00
2
- Association dynamics | China Wool Textile Industry Association: Wool Textile Industry Meets Three Times A Day To Explore Ideas For Future Sustainable Development
- Enterprise information | Double Carbon Action: Yongrong Co., Ltd. Walks Out A New Journey Of Green Nylon With Scientific And Technological Innovation
- I want to break the news. | 發改委：鼓勵民間資本向先進制造等重點細分領域投資
- Industrial Cluster | 產業集群：走進新疆 探討棉紡企業高質發展
- I want to break the news. | 推進上下游協同創新攻關，生物醫用材料創新任務揭榜掛帥（第一批）入圍揭榜單位公示
- I want to break the news. | 讓設計師與紡織供應商面對面交流，百家品牌行-北京站圓滿落幕
- Daily headlines | National Development And Reform Commission: Encourage Private Capital To Invest In Key Sub Sectors Such As Advanced Manufacturing
- Leadership Forum | 讓紡織民營企業永葆活力！——訪中國紡織工業聯合會會長孫瑞哲
- Listed company | Jiangsu Sunshine (600220): 830000 Shares Of Chen Lifen Were Frozen
- I want to break the news. | Energy Saving Way Of A Yarn Made In China Moves Towards "Green"
- The Belt And Road: Overseas Market Sharing Meeting Plans For Textile Enterprises To "Go To Sea"
- Local Project: Spinning And Weaving Project Of Xinjiang Changrun Textile Technology Co., Ltd
- Financial Support: The CSRC Publicized The List Of The First Batch Of "Specialized, Refined And New" Special Board Construction Plans For Filing
- The 2023 Index Report On The Development Level Of China'S Fashion Industry Was Released
- Humen Garment Industry Association: 19 Member Enterprises Went To Songtao, Guizhou To Investigate And Donate 1.87 Million Yuan Of Love Clothes
- High End Textile Fabrics Appear On The International Stage, "Made In Lianjiang" Insists On "Going Global"
- Fashionable Children'S Wear: Virtual World Integrates With Fashion Style
- AMBUSH X Nike Air More Uptempo Low Latest Color "Lavender"
- China Cotton Industry Association: The Research Team And The Delegation Went To Northern Xinjiang For Transfer
- Industrial Cluster: Xiajin County Makes Every Effort To Build Two Double Billion Industries Of Textile And Clothing, And Deep Processing Of Agricultural And Sideline Products