Hangzhou 19Th Asian Games: Asian Games Award Dress "Keqiao"

The 19th Asian Games in Hangzhou is getting closer and closer. At the high light moment when the award-winning athletes step onto the podium, the dress worn by the ceremony staff is also very eye-catching. The reporter learned that Shaoxing Boya Garments Co., Ltd., located in Pingshui Town, won the bid to produce the award ceremony clothing, flag raiser clothing and other products for the Asian Games. The ingenious dress made "Keqiao Technology" once again enter the world stage.

Yesterday, the reporter came to Shaoxing Boya Garments Co., Ltd., and the award ceremony costumes for the Hangzhou Asian Games displayed in the hall were themed with "rainbow purple, laurel yellow, ink white, and lake mountain green", and the traditional cheongsam was improved and innovated. In addition to the exquisite embroidery, the entire design showed the "oriental style".

"The dress fabric is designed to form moisture absorption, breathability, comfort and other functions with the specially designed real silk and rayon interwoven yarn. It uses high-tech technology to exquisite weave jacquard to form a gorgeous and beautiful pattern. The uniqueness of traditional hand painting technology highlights the mutual contrast and integration of color and water dip dyeing, halo dyeing, rendering and so on, so as to achieve a unique artistic effect of clothing." Qi Hexian, the person in charge of brand operation of the company, introduced that the clothing pattern is the freehand brushwork of the ten scenic spots of the West Lake, the wave of Qiantang, the way of the Asian Games, and the way of the rapid development of the city. Whether it is color matching, patterns, or design ideas, it shows "Hangzhou charm" everywhere.

"Boya Clothing" was established in 2005, which is mainly engaged in international clothing brand design, international private customization and production of clothing enterprises. The company began to explore transformation and upgrading in 2013, and built a large-scale personalized clothing customization system platform with digital technology. The digital clothing customization system is also the key for "Boya Clothing" to stand out from many clothing enterprises and win the bid for the etiquette clothing production project of Hangzhou Asian Games and Asian Paralympic Games. The company won the bid to produce more than 1000 sets of etiquette clothing for the Asian Games and the Asian Paralympic Games (including matching ties, shoes, etc.), as well as more than 10000 sets of volunteer clothing.

"The process like cutting can't be completed manually, but it's all intelligent three-dimensional cutting with the help of laser projection. The process of the whole garment is quite complex, and the team has repeatedly adjusted it to achieve satisfactory results." Qi Hexian said that in addition to digital empowerment, many processes are also completed by traditional hand, It includes the patterns hand-painted by some craftsmen after garment production. "We are very proud to contribute to the Asian Games, and the company also attaches great importance to this opportunity. We hope that the clothes made in Keqiao will add luster to the medal ceremony staff and flag raisers at the Asian Games," Qi said.