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"Discovery · Hemudu" Immersive Cultural Tourism Fashion Theme Show, Which Has Been Fashionable Along Hemudu For 7000 Years

2023/6/13 16:48:00 0

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　　 In June, Myrica rubra is full of trees, and Hemu Ancient Ferry is full of new trends. On June 12, a dialogue between fashion culture and ancient civilization spanning 7000 years - "Discovery · Hemu Ferry" immersive cultural tourism fashion theme show and Red Herald 2023AW new product conference opened at Hemu Ferry in Yuyao, Zhejiang.

　　 The prehistoric culture represented by Hemudu culture and Yaojiang culture represented by Yangming culture are the two golden city cards of Yuyao. In recent years, Yuyao City has promoted the vigorous development of fashion culture industry through cultural empowerment, and the integration of culture and tourism has become richer and faster. With the opportunity of the 50th anniversary of the discovery of Hemudu Site this year, fashion culture was integrated into the civilization exploration project, and a number of fashion culture industry brands with regional culture as the core value emerged.

　　 Fashion is the seedling of culture, and culture is the root of fashion. As the organizer of this event and a demonstration enterprise of "cultural empowerment industry development", Hongchuan "CHOICE YIN YIN's Choice", an original national fashion brand born in Yuyao, is the source of Hemudu culture. It closely follows the cultural gene and pulse, takes Mr. Yang Ming's "conscience" thought as the guide, and adheres to the business philosophy of "unity of knowledge and practice, inheritance of the Red Gang", It is committed to exploring the origin of clothing culture and the inheritance and innovation of weaving art, combining the inheritance of craftsmanship with contemporary aesthetics, creative transformation and innovative development, constantly bringing forth new through cultural expression, design empowerment, and scientific and technological support, and injecting more cultural soul into fashion clothing, It has gradually stepped out of the unique development path of "tradition and fashion", "inheritance and innovation".

　　 The theme of this season's AW new product press conference is "Origins · Hemudu". The design inspiration of clothing is derived from Hemudu culture. The ancestors of Hemudu started slash and burn cultivation and artificial cultivation of rice more than 7000 years ago. They also created the earliest dry fence building technology and grasped the earliest textile principle of mankind, This is the most representative and earliest appeal for a better life in the history of human civilization.

　　 When modern civilization and ancient civilization are mutually reflected at the bank of Hemudu, an immersive fashion experience activity of Hemudu culture makes a wonderful debut, which is exactly what the popular "CHOICE YIN YIN YIN's Choice" starts from the original home of civilization, inherits the purity of the origin of civilization, and expresses the highest respect for the ancient Chinese civilization with the fashion context!

　　 At the activity site of Hemudu Relics Restoration Experience Area, Hongchuan Garments, in the four scenes of "Si Geng", "Ganlan Architecture", "Spinning Wheel" and "Twin Birds Rising Sun", vividly displayed the practice scene of enterprises focusing on traditional culture inheritance, element mining, cultural empowerment to promote the continuous updating of products and the continuous development of enterprises in recent years.

　　 At Hemu Ferry, Red Chuan Clothing abandoned the traditional form of catwalk, adopted the millennium dialogue between ancient times and fashion, and brought a new and immersive fashion show - with the "sun bird" as the totem, it interpreted, inherited and carried forward the earliest form of human civilization, showing the Chinese ancestors' respect and love for nature, It extends to fashion design to tell the lasting appeal of a thousand years. It conveys the information of seven thousand years of culture in one continuous line and stimulates the beautiful collision between ancient civilization and contemporary fashion.

　　 In recent years, Ningbo Hongchuan Garments has been deeply engaged in China's high-end women's clothing service industry. Adhering to the corporate purpose of innovation and activation of traditional elements, and the brand idea of "scene based garment customization", it is committed to meeting women's attendance at various occasions, efficiently selecting "etiquette, separation and integration" social clothing, and constantly innovating, The scene clothing series with the theme of "elegant, intelligent, quiet and charming" has been innovated and developed to demonstrate the traditional beauty of oriental women. It has become a representative brand of Chinese style original clothing.

　　 They seek creative inspiration from cultural elements such as "the origin of green civilization spanning seven thousand years - Hemudu cultivated rice" image graphics, the evolution of "textile appliances discovered in Hemudu culture", and the totem of "the sun bird - the earliest civilization origin of mankind", draw inexhaustible power from the wisdom of the ancestors, and develop products, fabrics Various links, such as pattern and graphic design, continuously input cultural genes. For example, the exquisite patterns carved by the ancestors of Hemudu on various kinds of utensils, the twin bird sunrise pattern, were deeply excavated and artistically reshaped, and were skillfully embroidered on the pocket, back, cuff, etc., combined with intangible cultural heritage plate buttons and other technologies, to carry out process innovation and integration, which not only exudes the charm of ancient simplicity and elegance, but also has geometric beauty and line beauty, and condenses the poetic meaning of infinite implications, The clothing has become a flowing cultural carrier, and the stories contained in the clothing make modern women more intelligent and confident.

　　 In 2023, the culture and tourism industry will maintain a rapid development momentum, and immersion culture and tourism will become a new business form of China's culture and tourism development. As a successful attempt of "fashion industry+civilization exploration+cultural and tourism integration", the Hongchuan 2023AW "Origin · Hemudu" immersive cultural and tourism theme show is not only a new path for the development of the fashion industry, but also a good carrier for clothing to help the excellent traditional culture glow in innovation and enter the public life with a fashionable attitude.