Simple And Extraordinary, The Main Companion! Popular Brand AGE Officially Enters China!

As Generation Z gradually becomes the main consumer, the trend consumption gradually moves from the niche to the public. Whether it's fashionable men or Sneakerhead, you should have noticed the "AGE" fashion brand canvas shoes recently. As a star private service brand contracting half of China's entertainment industry, AGE can be said to be a sense of existence.

In February this year, AGE It has officially settled in China, and has successively settled in e-commerce channels such as Tmall, Diaoyin, JD, Dove, and Little Red Book. Its sales volume in that month exceeded one million. In March, it obtained the official REDlable independent design brand certification of Little Red Book.

Simple and extraordinary main companion

AGE was founded in South Korea in 2011, and its product design inspiration comes from "Flow of Time "The passage of time. The founder of the brand, with a very symbolic fashion perspective Design Let Bold& Chunky gets together again and matches the classic Upper style to present a unique twist hem, highlighting the new meaning and interpretation of street culture. Simple element reorganization, but all show extraordinary place.

AGE adheres to "ACROSS TO GENUINE ERA, spanning the real era "brand proposition, the whole line adopts ergonomic mechanical design, making it easy to walk with both feet without burden; High rebound cushioning memory insole, bringing a sneaker like feel; The overall design is simple and versatile, durable.

This seemingly ordinary pair of canvas shoes can not only easily hold in various occasions, but also stand the test of time. The excellent manufacturing process of vulcanized shoes has made AGE canvas shoes not open and crack in 10, 30, or 60 years. This lasting experience can be called companionship! AGE represents not only a pair of shoes, but also an era.

　 To speak in reverse

The emergence of "reverse marketing"

It is worth noting that the brand By means of self mocking communication, we have broken through cognition, established social popularity, and achieved user participation. Only two months after entering China, we have gained a large number of loyal fans on major social media platforms.

In terms of overall communication strategy, AGE acknowledges that canvas shoe All of them are not soft enough, but they are committed to breaking down the foot feeling barrier. They use 40% high latex tire soles&insoles to make canvas shoes have a stable grip and a sense like sneakers; It is also recognized that the overall design is relatively simple, but low-key and versatile. Whether it is daily commuting, travel or dating, a pair of AGE canvas shoes can perfectly accommodate the capricious publicity or elegance of consumers, and easily switch between different styles.

This brand's self mockery of its own products is just the other side of the brand image that consumers do not recognize or perceive in the existing mental space, which shows consumers a more fresh and authentic brand image in reverse, thus winning more consumers' love for AGE canvas shoes.

A new interpretation of "Twisting the hem"

Do something undefined canvas shoe

In the overall design, whether it is the basic series or the joint customization of high-level pioneers, the AGE canvas shoe edge runs through dynamically. Reconstruct reality and imagination through new design language and multi color perspective. It is skillful in the multi-dimensional space and time where rules and contradictions coexist. At the same time, it makes innovative use and in-depth exploration of the three-dimensional sense of the vamp, the sense of the insole and feet, and the presentation of the wrapped rubber band.

Basic series - new design interprets nostalgia, classic symbolic elements twist the hem, break the limitation of traditional shoe type, shape the design details of AGE full of retro feeling, re create a classic new possibility, and open a dialogue and integration of "rebirth" and "retro".

Camouflager series - beyond the field limit, draw inspiration from outdoor sports, find a foothold for speculation between the retro tide and the reality gap, and through the creative use of retro buffing, solid geometry, black gray, and special industrial fabrics, highlight the freedom and self expression of spirit, the combination of function and comfort, personality and stability.

Flight jacket series - inspired by MA-1 air force jacket, the combination of pragmatism and futurism infuses boldness and challenge into the design soul, which is simple, cool and full of sports tension. The design of DIY area on the side shows its uniqueness in details.

　　 Feel free

Freedom and love go together

AGE launched red and white love canvas shoes during 520. The advanced soft light white with red zipper is like a beating heart. It can make you feel extravagant when you are alone; The symbolic red back label creates a striking Valentine's Day look; The shoe body adopts carbon plating process, which quietly increases the gloss, durability and waterproof of the upper; 40% high latex tire outsole&insole, making canvas shoe Stable traction and sneaker like feel!

This AGE red and white love model canvas shoe Once online, it ignited the whole network, and many top stars such as Wang Hedi, Mao Buyi, Peng Yuyan, etc. started in succession. Simple and extraordinary, the main company, AGE breaks the time limit with the timeless classic, and goes wherever you want to, paying homage to the past, present and future.