Look At The New Trend Of Foreign Trade At The Canton Fair After Three Years

On April 15, the 133rd Canton Fair was officially held in Pazhou, Guangzhou.

This is the first time after three years that the Canton Fair has fully resumed offline hosting. At the entrance, a long queue of people slowly surged forward like the tide.

"Just like the Spring Festival!" The bustle in front of us made a "foreigner" purchaser exclaim loudly to his companions.

On that day, the number of visitors to the Canton Fair reached 370000.

As the "barometer" and "wind vane" of China's foreign trade, the Canton Fair ushered in the largest session in history: the total area of the exhibition increased to 1.5 million square meters, and nearly 35000 offline exhibitors... In the "popularity boom" for several days, stories about new products, new "sellers", and new friends kept "updating", It helps to form a joint force that continues to play the role of exports in supporting the economy, and demonstrates the resilience and vitality of China's economy.

　　 Reunion after three years: "attract customers with newer and better products"

The first day of the Canton Fair. At the booth, Yuan Ziliang deliberately placed several newly designed LED lights in the most prominent position, waiting for an Indonesian business partner who has cooperated with him for more than ten years.

"We haven't had face-to-face communication with many customers for three years, and this time we hope to impress them better with new products." The general manager of the electrical business department of Guangzhou Qingchu Group Co., Ltd. said that these lamps and lanterns have been specially redesigned according to the latest trends in Southeast Asian countries.

Also for the reunion three years later, Liaoning Chaopeng Clothing Co., Ltd., which will participate in the third phase of the Canton Fair, will bring 600 exhibits, of which nearly eight will become brand new designs.

This is an enterprise that deeply engages in the field of work clothes and outdoor clothing. Over the years, most of the company's customers came from the Canton Fair.

"We have been looking forward to the restart of the offline Canton Fair and attracting customers with newer and better products," said Wang Tongfei, chairman of Chaopeng Clothing. This year, the company sent invitations to hundreds of overseas customers nearly two months in advance, compared with half a month in previous years.

The debut of new products is also a significant highlight of this Canton Fair. More than 300 new product launches were held online and offline, involving industrial manufacturing, electronic appliances, building materials and home decoration, hardware tools, household consumption, fashion life, health and leisure, etc.

"In recent years, China's labor cost advantage has declined, but the rapid growth and industrialization process since the reform and opening up have significantly improved China's industry's supporting capacity, agglomeration effect and economies of scale, thus forging new foreign trade advantages." said Wei Qijia, director of the Industrial Economy Research Office of the Economic Forecast Department of the National Information Center.

The new "seller" at the Canton Fair: "upgrade" from raw material supply to intelligent manufacturing

In the exhibition hall of industrial automation and intelligent manufacturing, an unmanned forklift was moving flexibly and accurately on the narrow space of the booth, attracting many people to stop and watch.

Guangdong Jiateng Robot Automation Co., Ltd., the manufacturer of this AGV (Automatic Guided Vehicle), is participating in the Canton Fair for the first time. This year, the Canton Fair added new exhibition topics such as industrial automation and intelligent manufacturing, new energy and intelligent connected vehicles, making the number of new "sellers" reach more than 9000, many of which are single champions in manufacturing industry, and new "little giants" specializing in specialty.

"Less than two days after the launch, more than 60 purchasers exchanged contact information with us, most of them foreign businessmen," said You Jianwen, director of marketing of Jiateng Robot.

It is hard to imagine that 20 years ago, this company was just a supplier of polymer composite materials. Its products were used as raw materials for production and supplied to domestic computer, mobile phone and other electronic equipment manufacturers.

"As of the beginning of April, the export order size of our two star products this year has increased by 15% year on year." You Jianwen said that he hoped to further improve the popularity of our products overseas and expand exports through the Canton Fair.

The story of Jiateng Robot is a microcosm of the transformation and upgrading from a raw material supplier to an intelligent manufacturing enterprise and the emergence of export business. China's industry is moving towards the middle and high end. In the process of industrial upgrading, new trade growth points are constantly cultivated, forming new export drivers.

Electric manned vehicles, lithium batteries and solar cells are called the "new three types" of China's exports. Lv Daliang, Director of the Department of Statistics and Analysis of the General Administration of Customs, said that in the first quarter, the total export of the "new three kinds" products increased by 66.9%, driving up the overall export growth by 2 percentage points, which was further stronger than last year's driving force.

　　 Mother son relay participation: the "circle of friends" is growing

As the "old Guangzhou friend" for more than ten years, Kuji Meidaiko will participate in the Canton Fair with her son Kuji Longyi for the first time this year.

Miyoko Kuji is the general manager of Hangzhou Kuji Holding Co., Ltd. The company mainly deals in household and pet products. After learning that this year's Canton Fair fully resumed offline exhibition, the Japanese supermarket cooperating with her responded quickly. At present, there are more than 10 Japanese "buyers" who are going to follow Miyoko Kuji to attend the conference.

Jiujilongyi, who participated in the Canton Fair for the first time, arrived in Guangzhou before the opening ceremony. The marketing manager of Japan Jiuji Holding Co., Ltd. said: "As a purchaser, we are looking forward to bringing new breakthroughs to the company's household and pet products business with the help of the constantly upgraded Made in China."

The new old relay is a close-up, and the expansion of "circle of friends" is a trend. Over the past 60 years, from the first Canton Fair welcomed buyers from 19 countries and regions to the current Canton Fair attracted buyers from more than 220 countries and regions, the "circle of friends" of Canton Fair has expanded more than 10 times.

Jennifer Patton, Asia general manager of Copel, a well-known Mexican chain department store, said that the company has participated in the Canton Fair for more than 20 years, and can find all kinds of high-quality suppliers here, and has established a solid and lasting cooperative relationship with most of them.

This time, Koppel sent a procurement team of more than 100 people.

The latest statistics show that in the first quarter, China's total imports and exports of goods increased by 4.8% year on year, of which exports grew by 8.4%, maintaining a rapid growth. Over the same period, imports and exports to countries along the "Belt and Road" increased by 16.8%.

"Our country insists on expanding opening up and expanding the space for foreign trade." Fu Linghui, director of the National Economic Comprehensive Statistics Department of the National Bureau of Statistics, said that in general, the policy of stabilizing foreign trade in the next stage will continue to be effective, which is conducive to achieving the goal of promoting stability and quality of foreign trade throughout the year.