At The First Meeting Of The Spring Festival In Lucheng, Wenzhou, New Ideas Were "Signed", And The Old Heads Of Time-Honored Enterprises Were Put On The Wing Of "Headquarters Economy"

A few days ago, Lucheng, Wenzhou, Zhejiang Province, held the "Five Difficulties" for high-quality industrial development and the conference on talent and scientific and technological innovation. As the first meeting of the Spring Festival, the conference led by the project and carried out the "first signing" of the Spring Festival with a total investment of 10 billion. Among them, Zhejiang time-honored brands“ Old man ”Appeared at the signing ceremony, settled in Wenzhou West New Town with the project of Laorentou Shoes Headquarters, and actively released the innovative vitality of time-honored brands integrating regional economic development.

It is understood that a total of 34 projects were signed this time, involving industrial development, social livelihood, municipal infrastructure and other fields, including 10 projects signed on the site. The project includes the high-profile MIXC Shopping Center Complex Project, which is located in Binjiang Street, and includes commercial shopping centers, super high-rise office buildings, star hotels, property hotels, residential buildings and other forms of business, with a total investment of about 10 billion yuan. Six of the 10 projects signed at the conference site are specifically located in Lucheng District Western New Town, which are the Western Ecological New Town Smart Life Wellness Project, Electronic Development Headquarters Building Project Old Man's Head Shoes Industrial headquarter project, Dianguang Fengyu headquarter project, Sascloud IoT technology headquarter project, etc. Among them, the head office project of Laorentou Shoes is expected to invest more than 800 million yuan. It is planned to start construction in June this year and be completed in 2026. As a time-honored shoe brand, its headquarters building will integrate R&D design, office management, event exhibition, talent introduction and other functions after completion, and build a brand culture matrix center by relying on the large platform and network and strengthening the core with innovation.

"In 1902, Old man Founder Chen Guangzu rented a shop on Nanjing Road in Shanghai, opened a shoe shop by himself, hung the head of Rooney as a shop sign, and embroidered the head of the old man Rooney on the sole of the shoes to show the authenticity. The brand development can be said to be one of the important representatives of Wenzhou shoe industry time-honored brands. " The person in charge of the marketing department of Laorentou Shangpin Co., Ltd. introduced that the brand has developed continuously for more than a hundred years. In recent years, it has defined the path of inheritance and innovative development of "promoting innovation with heart", that is, centering on the brand culture concept of "one pair of shoes, inheriting a hundred year heart", adhering to the ancestral motto of the brand founder Chen Guangzu, "fine workmanship, generous quality, hard work, honesty first, and good behavior", Innovate the management system and activate the talent engine with a modern, systematic and three-dimensional enterprise management system; Cultivate the spirit of craftsmanship, refresh the quality of new products, actively research and develop comfortable and environment-friendly new materials and products, constantly introduce shoes that meet the needs of consumers and lead the fashion and aesthetic, and practice the lifestyle of calm, self-confidence and freedom; Update the sales model, open up the digital sales chain covering the whole network platform, such as Xiaohongshu and Diaoyin, and open up new customer groups and service systems by launching designer co branded products and creating diversified consumption scenarios.

(Old historical objects in Laorentou Culture Exhibition Hall)

As the memory of the fine traditions of the Chinese nation, time-honored brands are important carriers to show distinctive regional cultural characteristics and historical traces, and also "golden signboards" bred in the history of China's industrial and commercial development. The Ministry of Commerce and other five departments jointly issued the Administrative Measures for the Demonstration and Creation of Chinese Time honored Brands recently, focusing on the revitalization of time-honored brands and discussing innovative development.

Right now, Lucheng "The first meeting of the Spring Festival" has set the tone for the economic development of the new year, that is, taking the headquarters economy as the typical form of "sweet potato economy", constantly extending the vines and warm roots, and promoting high-quality industrial development and economic growth. At the same time, Wenzhou regards Lucheng West as a key breakthrough for common prosperity, focuses on the construction of a new industrial city in China's shoe capital, and helps the "China's shoe capital" to leap into the "world's shoe capital". This time, with the arrival of old timers in the headquarters economy project group of Wenzhou West New Town, the "time-honored brands" and "headquarters economy" will not only bring new options for how to polish the "golden signboard" of the time-honored brands, but also create different opportunities and sparks for Wenzhou's economic development.