Jingdong Department Store Will Offer 200% Discount For Each New Warm Clothing Category

With the coming of the light snow solar term, the strong cold air will sweep through most parts of the country, and the warm clothing represented by down jacket and cotton padded jacket will take over the position of thin coat in turn. On November 22, Jingdong new department store Will open with "new winter clothes" At present, the activity venue has been launched. Together with bosden, Erdos, Hailan home, jiaonei, Jack Jones, gap, ugg, Swarovski and other domestic and foreign fashion brands, Jingdong new department store has brought down clothes, cotton padded clothes, knitwear, sweater, thermal underwear, etc Shoes and boots , bags, accessories and other full range of new products, with a full 200 minus 30 benefits, to bring consumers a variety of practical winter warm new choice.

At present, at the time of changing seasons and clothing, the public's demand for warmth has increased significantly. According to the data, during the period of Jingdong 11.11, the turnover of Jingdong new department store, represented by down jacket, thermal underwear, cashmere sweater, jacket and winter boots, increased by 160% year-on-year. In order to make consumers more intuitive and convenient to buy winter warm clothing, Jingdong new department store set up a "warm heart quality hot money" module at the super category day of thermal clothing, and used down jacket, thermal underwear, winter boots, etc Children's wear and shoes , casual pants, cotton jacket and other category modules, so that consumers can accurately purchase the desired thermal products on demand.

With the rise of skiing, mountaineering, camping and other outdoor sports, warm clothing designed based on outdoor sports, such as cold proof clothing and skiing clothing, are favored by consumers. For example, the stormsuit, which is suitable for outdoor travel in autumn and winter, has achieved a turnover of more than five times over the same period of last year.

In order to better meet the diversified needs of consumers for warmth preservation, this super category day of Jingdong new department store selected a number of popular outdoor thermal clothing products. Through the cold and wind resistant design, they are combined with high appearance to bring new outdoor wearing experience to consumers. Among them, Jack Jones color contrast and splicing hooded down jacket adopts H-shaped tooling style design, with a number of large capacity pockets, which is eye-catching and can modify the body shape, but also enough to "pack"; It can provide enough warm and comfortable clothing at - 15 ℃ for hiking and commuting. Parents are more concerned about children's outdoor travel warmth. Anta windproof thermal down jacket in super category day of thermal clothing adopts heat return metal layer and micro bead temperature locking design, which can effectively prevent wind and lock temperature. 80% pure duck down filling can make up for more triangular small air holes to achieve better temperature regulation effect; In addition, it is made of oil proof, stain proof and water-proof fabrics, as well as detachable windproof glasses, so that children can enjoy outdoor activities without fear of dirt.

Jack Jones contrast color mosaic hooded down jacket, Anta windproof warm down jacket

Under the promotion of diversified warmth preservation demand, more and more autumn and winter clothing is equipped with thermal black technology, which has become a new trend of winter cold protection. This year, Jingdong has made a good start on November 11, 2010 hyz The turnover of new technology fabrics such as graphene, Delong, antibacterial heating and other brands of thermal underwear increased by more than 2 times year-on-year. During the super category date of thermal clothing, Jingdong new department store also selected various kinds of black technology thermal clothing, such as the banana inner hot skin 302 + + thermal underwear suit which can achieve the function of heat resistance, heat resistance and temperature locking at the same time. The hollow structure is formed through the scientific combination of clothing fibers by airwarm technology, so as to achieve the effect of locking air and maintaining temperature; At the same time, this thermal underwear set is also treated with anti-static and 3a antibacterial standards, which makes the clothes more comfortable and comfortable. In addition, bosden's outdoor work clothes, which are light-weight fabrics, can quickly store heat and prevent wind and water, as well as the use of OTW anti pilling technology, and the machine washable and anti shrinkage wickdor men's long sleeve T-shirt, etc., are good warm keeping materials for consumers to calmly cope with the cold in winter.

Jiaonei hot skin 302 + + thermal underwear set, bosden outdoor work clothes school overcome, Viktor men's long sleeve T-shirt

The dull atmosphere in winter needs exquisite accessories to light up the wear. For this reason, Charles & Keith strawberry bear series chain armpit stray bag, Swarovski dellium necklace, Zhou Shengsheng Charme XL faith gold beads and other luggage accessories are also on the super category day of Jingdong new department store, adding fashion elements to the winter wear of consumers. In addition, the venue also set up nine different categories of Warm gold list recommendations, including men's and women's down jacket, children's coat, knitwear, leisure shoes, etc., and through authoritative data endorsement, to provide consumers with scientific purchase guide.

Jingdong will not only be ready for the new trend of warm clothing in winter, but also open up a new trend for consumers. New winter clothes, science and technology warm, shopping in Jingdong new department store!