The Development Strategy Of 361 Children Going To The Group

The reason why clothes with national fashion design are welcomed and loved by Chinese people is because the urgent recognition of national culture is the unified consciousness of everyone. The important feature of the new generation of young people, especially generation Z, is that they dare to try and accept new things, but it is difficult to go deep into them. A brand, from its connotation of culture can let people analyze its emotion at a glance, and the popular design elements of the current national trend greatly meet the needs of young people's connotation externalization. They are more willing to wear the national trend, and can make people see the difference at a glance, which is a very strange means to highlight the uniqueness and particularity.

As a large-scale comprehensive sporting goods enterprise integrating brand, R & D, design, production and distribution, 361du group has a deep-rooted position in the industry and has been committed to becoming a respectable brand. Inspired by the spirit of model, it has become one of the leading sports brand enterprises in China. In 2009 and 2011, the innofashion brand was born, which is a clothing brand for children. No matter how the market changes, 361 ° people have been working hard with the brand belief of "more love" for sports, enterprises and society.

361 ° children's wear is the sports children's brand of 361do group. It extends the group's fashion design in sports fashion, focuses on the exquisite creation of product quality, creates children's comfortable exclusive sports equipment for different sports scenes, provides multiple protection for children's sports, and makes unremitting efforts to promote the development of China's sports cause. The mission of 361 ° children's wear is to create a positive, free and authentic next generation. I believe that sports can better release nature and develop potential; Help them create their own interests, help them learn, grow and socialize, so that they can enjoy their childhood.

The diversification trend of 361 ° children's wear products is very similar to the group's development strategy. The products produced by 361 ° group include sports shoes, clothing and related accessories, children's wear, fashion and leisure, etc., all of which are to better meet the diversified and individual needs of consumers, In order to become a popular sporting goods brand both at home and abroad, we should persevere. With the upgrading of commercial culture, the development of Guochao in recent years has also got a good start. Especially in the construction of social and cultural atmosphere, it has awakened the Chinese people's awareness of protecting and promoting traditional Chinese culture, and cultural identity and national emotion have gradually become tough.