Analysis On The Market Situation And Development Prospect Of Children'S Wear Industry In China

Children's clothing is the abbreviation of children's clothing, which belongs to the subdivision field of clothing industry and infant and child industry. It covers a huge industrial group of people aged 0-14 (sometimes the age will be extended to 0-16 years old). According to the different age and height, children's wear products can be further divided into 0-3-year-old "baby wear" and 4-14-year-old "older children's wear". According to the product types, it can be divided into one-piece clothes, coats, trousers, T-Shirts, shoes, etc., and can be divided into leisure wear, sports wear, school uniform, home wear, etc.

Retail sales of children's wear market

China's children's wear industry is still in the growth period, and the market demand is growing rapidly. From 2017 to 2020, China's children's wear market retail sales increased from 180 billion yuan to 229.2 billion yuan, with an average annual compound growth rate of 8.39%. With the further improvement of market concentration of children's wear industry in China, it is predicted that the total retail sales will reach 269.3 billion yuan in 2022.

Data source: Euromonitor and China Business Industry Research Institute

Industry development prospects

1. The huge population base of children and the number of newborns promote the rapid development of the industry

With the full liberalization of the "two child" policy in 2015, China's fourth birth peak is coming. In 2015 and 2016, the number of new-born infants increased significantly, and it began to decline in 2017. In the long run, the policy of encouraging childbearing will still ensure that the number of new-born children is maintained at a high level for a long time. At the same time, from 2011 to 2021, China's new born population reached 172 million. The huge number of children and newborns laid a market foundation for the development of China's children's clothing industry, ensured the stable development of the children's clothing industry, and effectively promoted the rapid development of the children's clothing industry.

2. Increase the level of per capita income and increase the level of children's clothing consumption

With the steady growth of China's economy and the continuous improvement of residents' living standards, it provides material guarantee for the development of children's wear market. From 2010 to 2021, China's per capita GDP increased from 30808 yuan to 80962 yuan, with a compound growth rate of 9.18%. The steady improvement of residents' income level has formed strong consumption ability and purchasing power in the consumption market.

3. Rapid development of urbanization and expansion of industry development space

From 1978 to 2021, the number of urban permanent residents increased from 170 million to 914 million, and the urbanization rate increased from 17.9% to 64.72%. With the acceleration of urbanization and the strong growth of personal disposable income, China's consumer goods market, including children's wear consumption, has expanded rapidly.