"Fine And Beautiful" Can Also Show Great Achievements

"Heavy pressure, strong toughness and sufficient quality" are the three major characteristics of Guangdong's economy. However, the enterprises that fully present these characteristics are a group of enterprises with the characteristics of "fine and beautiful" and "fine and strong". These "invisible champions" dare to invest in R & D and innovation in their respective market segments, accurately locate the core business, master the market discourse power, and show greater achievements.

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General manager of Haihang Knitting Co., Ltd Peng Liangmin now, Guangzhou Haizhu District light knitted fabric shop (hereinafter referred to as the "lighting company") also joined the "invisible champion" team. From the textile business circle of Guangdong Zhongda, the lighting company has calmly responded to the impact of the new crown pneumonia epidemic and maintained a stable operation. Recently, the reporter interviewed Peng Liangmin, general manager of Guangzhou Haizhu District light knitted fabric company. Q: Since its establishment in the 1990s, lighting distribution has gone through the stage from "savage growth" to "scale winning", and then to "saturated competition". What do you think of the current industry development status, development characteristics and development trend?

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　　SORONA ? x Light knitting A: From the growth and development experience of the enterprise itself, it is with the whole industry has gone through the key stage from weak to strong, climbing over the threshold, that the lighting distribution can have today's achievements. From the initial "one fresh food all over the world" to today's branding and scale-up, it has more than 10000 partners in China, the domestic market radiates to Shanghai, Jiangsu, Zhejiang, Fujian and other provinces and regions, and the foreign market radiates to Europe, the United States, Japan and other countries and regions. It has realized independent research and development, weaving, dyeing and finishing and sales, and has become a high-tech textile technology enterprise. It has been certified by ISO9001 and ISO14001 system, and won the excellent copper demonstration unit. It can be said that we have taken an unusual path.

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At present, with the normalization of epidemic prevention and control, the textile industry is still faced with the impact of raw material price fluctuation, freight price rise, power and production restriction in some regions. But the textile industry still shows strong development toughness and vitality. As sun Ruizhe, President of China Textile Industry Federation, said, the textile industry has the characteristics of multi format integration and long industrial depth. It has the characteristics of wide caliber, easy to cut in, high-end and high potential. In the new stage, the industry needs to systematically promote the high-quality development of science and technology, fashion and green, create real value, long-term value, potential value and common value to serve the economic and social development.

Q: at present, "science and technology, fashion and green" is the new orientation of China's textile industry. As a textile enterprise with a history of more than 20 years, the lighting cloth company extends upstream and downstream on the basis of refining and strengthening the original main knitting industry. What do you think is the core advantage of lighting distribution? Because of the recurrence of the epidemic, many enterprises have encountered difficulties in their operation and have fallen into anxiety. How to deal with the change of lighting? A: As an important participant in the industrial chain, small and medium-sized enterprises in the textile industry such as lighting cloth company always put innovation in the core position of enterprise transformation and development. Taking innovation as the breakthrough point, we firmly grasp the new positioning of "science and technology, fashion and green" in the industry, and let "fine and beautiful" show great achievements. Every year, lighting cloth companies invest a lot of money in product research and development, and in this process, they often get unexpected surprises, such as: cool and antibacterial fabrics long-staple cotton Five Meiji fabrics, etc. Many products researched and developed in each season are forward-looking and are loved by customers. Today, the annual production capacity of lighting cloth is about 40000 tons.

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In my opinion, persistence and concentration are the important qualities to lead in any field. The lighting cloth company has been calm down, deeply ploughed in the weaving, dyeing and finishing related fields of medium and high-end knitted fabrics, and has cooperated with the upstream and downstream industrial chain for many years. According to the current situation, the average operating rate of dyeing and finishing enterprises in Guangdong Province is 50% ~ 60%, which is generally at a low level. What's more important is that in this case, the lighting distribution bank did not apply for bank loans and organized its production and operation with its own funds. Our operating rate reached 70% - 80%, and we have been receiving orders normally and producing 24 hours a day, Knitted fabric The daily output is about 120 tons, which is in full load operation state. Q: In the future, the textile industry will continue to change. In your opinion, how can textile enterprises adapt to changes more quickly, innovate and change, and work together to achieve win-win cooperation? Why did you choose Sorona ? Cooperation? In the future, it will also work with Sorona ? What kind of cooperation? Looking forward to the future, what are the development plans of lighting distribution?

　　SORONA ? Knitting X light A: From the beginning, the lighting company has a strong sense of crisis, never pursuing short-term benefits. We have always followed the principle of leading the market by half a step. On the basis of continuously improving the quality of products, we have grasped the fashion trend. We not only pay attention to the innovation of revolutionary materials in the upstream industrial chain, but also strengthen the communication with clothing brands in the downstream terminal field.

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Lighting arrangement and Sorona ? The cooperation started in 2013. First of all, it is based on the sense of brand value recognition. Whether it is the development of polyester fiber or green fiber, we have reached a long-term vision of cooperation; Secondly, focus on the middle and high-end brand market, focus on the R & D and production of environmental protection, personalized and functional products to achieve sustainable growth; What's more, as industry chain partners, we will work together to overcome the difficulties on the road to jointly resist risks.

In the future, the light cloth company will continue to focus on the weaving, dyeing and finishing of medium and high-end knitted fabrics, from "fine and beautiful" to "fine and strong", maintaining the true colors of high-tech textile enterprises.

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　　 On light knitting

　　 Light knitting Founded in 2005, over the years committed to product development, design, manufacturing, brand building, marketing; And form a scale and unique textile enterprises. The company has a complete R & D production team, production quality control team, knitting factory, dyeing and finishing plant one-stop production system, equipped with a complete external quality control team and excellent color matching. The company pursues the ideal pursuit of "deducting fashion light point". Through the combination of high-tech textile technology and double management system, the company gives full play to the dual advantages of "talents" and "science and technology", and takes the mature supporting industrial chain as the cornerstone to inject driving force into the textile and fashion industry. Contact person: Peng Liangmin Mobile number + 86 159 0758 4338

about SORONA ? SORONA ? Fiber is a breakthrough new type of bio based polymer solution, and its core raw material comes from plants that can grow repeatedly every year. SORONA ? Fiber not only has the theme of sustainable development and environmental protection in line with the international trend, but also has the excellent characteristics of multi-functional fiber. SORONA ? Fabric design offers a wider range of "versatility" for fashion designers!