National Shoes Yierkang New Activity, Walk With Love, Let Love Cycle

March is a good season for rejuvenation. Yierkang brand Starting from the "new", we started the brand renewal season and launched the activity of "exchanging the old for the new, let the love cycle", which set off a nationwide upsurge of exchanging old shoes for new ones.

As a well-known national Shoe brand Yierkang has been working in the field of shoes and shoes for more than 20 years. This trade in activity aims to solve the most urgent problems of dealing with old shoes for the vast number of consumers with practical actions, so that consumers can take a more relaxed way to rejuvenate their pace, appearance and life.

　 Exchange old shoes for new ones, give warmth with heart, and make life better

Once the season changes, "how to deal with old shoes" has become a problem for many families. In order to make full use of the idle items in the consumer's home and play a greater value, Yierkang takes active action.

At the beginning of March, Yierkang launched the activity of "trade in the old for the new, let love cycle" throughout the country to provide consumers with intimate and refreshing services. At the same time, consumers can go to yihuanxin store to exchange for 20 yuan of Yihuan new shoes. As soon as this activity came out, the offline store activities of Yierkang were very popular, and consumers entered the store to receive gifts and change their shoes.

In addition, we also learned that in order to convey the concept of "walk with love and let love cycle", during the activity, Yierkang love team crossed 2362 kilometers and went back to Liangshan, Sichuan Province, to send new shoes and clothes to local children, so as to help them live a healthy life and grow up happily.

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In recent years, the public's voice for the "sense of social responsibility" of enterprises is growing. Yierkang serves the public with sincerity and quality, and feeds the children in mountainous areas with responsibility and public welfare. This action not only lightens the brand image, but also highlights the valuable pattern and responsibility of national brand, and truly wins the "popular support".

Do a good job in user insight, constantly upgrade service, build a good brand moat

Consumers are the first contact point of brand concept communication. It is also the key to the sustainable and healthy development of brands to strengthen the value link between brands and consumers.

As Footwear As a resident player of the track, in recent years, Yierkang has continued to carry out the activity of "exchanging the old with the new". While providing high-quality services to consumers, it constantly upgrades the original IP concept based on user insight, consolidates the brand IP image and builds a moat of brand value. Up to now, the annual "trade in" activity of Yierkang has become an influential, well-known, popular brand IP symbol that makes consumers look forward to.

It remains to be seen what kind of performance Yierkang, which has established long-term and deep ties with consumers, and whose trust has become increasingly stable, will bring about in the future.