The Brand Of Fashion Game Seizes Guochao And Guoman To Create IP

According to the continuous tracking of the sales data of tmall platform by China Game Association, in January and February this year, chaoplay related categories continued to maintain a high-speed growth momentum. Among them, the sales of blind boxes increased by 41.7% and 9.4% respectively year-on-year, and the hand-made sales increased by 42.2% and 50.4% respectively.

In the face of strong market demand, various brands have launched new trendplay products on the platform of "China Association for games 365 cloud Exhibition", which has brilliant performance in national tide theme, innovative play method, popular IP and other aspects. Click the product picture in this article to go directly to the details page, and you can meet the brand manufacturers online to discuss business opportunities.

1. Taking advantage of the trend of the country, the products are more cultural and creative

The fashion game brand manufacturers seize the current young groups' pursuit of Guochao and Guoman, or combine the elements of traditional Chinese culture to launch the original Guochao IP, or integrate IP with science, technology, culture and innovation to carry out creative development around the theme of Guochao from multiple angles.

52toys's deformation product brand "megabox box box" is based on the ancient Chinese legendary beast Kirin as the prototype, and has launched the deformation model of Kirin mecha, which was designed by Japanese metal deformation designer and metal modeling artist Yasuki hirima. The unicorn has multiple movable joints, which can realize all kinds of bionic actions. The color matching is dignified and vivid.

Kaitian studio's new chaoplay brand combines the trend culture with Chinese cultural relics, and introduces a series of new chaoplay products, which reinterpret the beauty of cultural relics in the language of chaoplay. The combination of the two brings about different sparks and makes more young people pay attention to the delicacy of traditional culture.

New tokidoki launched × Chinese lunar exploration Unicorn surprise eggs include not only the 21cm tokidoki unicorn, which is one of the four random models of star moon decoration, but also the 8cm lunar exploration jade rabbit astronaut, and four surprise joint name Stationery (each stationery will be selected in different styles). The upper part of the eggshell can be used as the base for placing the unicorn, and the lower part can also be used for storage, Bring fun and practical unpacking experience for players.

Shunlin model almost real brand and artist Bi Heng jointly launched Chuda series of alloy fashion games. The panda wearing a variety of nano machine armor creates a new national fashion concept. This year's new year's day, the 10.5-meter-high giant statue has become a new landmark of Wangjing in Chaoyang District, Beijing. During the Beijing Winter Olympics, netizens named "giant ice pier" and "iron pier" were frequently searched.

Chuda alloy fashion game is also popular. With its ingenious alloy real automobile raw materials and touching hand feeling of nearly 2 jin, it creates a new field of alloy movable collection art.

With the theme of the year of the tiger, madeology and domestic illustrator Liang Yi jointly created a series of "tiger orange" in the fruit zoo series. The artist combined the tiger and orange to change the tiger's domineering and ferocious image, and created a cute and charming national style tiger with its own auspicious constitution.

The domestic science fiction animation "Soul Cage" launched by art and painting Kaitian is popular with many fans for its excellent 3D effect and creative technique of integrating Chinese elements. After the end of the season, the total broadcast volume exceeds 480 million. The new time model takes advantage of the situation to launch a three-dimensional assembly model free of glue. It reproduces the character image in the animation series with rich details and strong science fiction mechanical style.

Second, innovative play method, broaden the boundary of fashion toys

In order to improve the fun and playability of chaoplay products, brand makers have changed the short boards that were only used for placing and decorating after unpacking, using deformation, magnetic suction, seal, mini scene, etc., to enhance the fun and playability of chaoplay products, so that players can have more fun while opening boxes.

Authorized by riot games and produced by China Mobile Games, the seal blind box of hero League series, which is produced by China Mobile Games, is based on seven super popular heroes in aonia. The character image is q-cute design, and accessories details are added for restoration. The base design is the seal of corresponding hero, and the base and characters can be disassembled and assembled, On the basis of display, it also adds playability.

The shell less twist egg series hot air balloon dolls launched by LiOH toys combine twist eggs with assembly. After opening the twisted eggs, after simple assembly, the IP shape of Sanrio in hot-air balloon can be displayed. It also has the function of luminous in the dark, which can add fun to daily life.

With the theme of cartoon style baby room, zhiwo micro world cute pet series is built by assembling the cute pet house with rich details and complete accessories. It is also equipped with lighting devices to add a warm fairy tale style

You Qi culture launched the Emma Secret Forest masquerade dance series blind box, a total of 9 types of ball dress up dolls, each doll is equipped with a magnetic mask, and flocking bright surface and other different materials, adding different tastes to the products.

The VEF Miniature Animal Dinosaur scene model of Zhengye company takes dinosaurs as the theme, matches with miniature scenes, and is hand-painted with rich details. It provides a good choice for players who love ancient creatures.

Third, deeply cultivate popular IP to meet the diversified needs of players

Popular IP has a loyal group of fans. Around the popular IP of Riman, Meiman, game and other categories, popular IP manufacturers continue to expand and enrich their IP related product lines to meet the different needs of fans.

The action q series dinosaur fury red warrior, which is represented by xunheng and produced by innovation point, is based on the red warrior in the new season of American version of "super team". It has a small proportion of Q version design, and has both cool shape and joint mobility. The accessories are not only weapons used by characters, but also equipped with blade, two pairs of modeling hands and transparent bracket, which are convenient for players to play and display.

Made by hand, Zhongdong iron man mk50 is the 10th anniversary series of the brand. It is designed based on the iron man in Marvel hero series. It has many movable joints, including 18 accessories such as nano shield, nano double-edged knife, back flight propeller and flame parts. It can be used with other products of Zhongdong toys to restore the classic movie scenes.

Joytoy's extreme warrior Invader Soldier man mecha is designed based on the characters in the game Warhammer 40K. It is movable with multiple joints, and can display various shapes to restore the battle scene in the game.

Chaoplay brand Meiguang station launched the Riman IP Doraemon Festival series, which is dressed in different festivals of Doraemon to show the festival atmosphere. It is combined with the characters in animation drama to interpret different story plots.

By WOW! The induction flying snitch of Harry Potter series launched by stuff restores the important prop of Quidditch game with high attention in the Harry Potter story. By using proximity sensing technology, the snitch can escape when the player tries to catch it from below. It can also customize the flight direction by adjusting the angle of snitch wings, From random direction flight to vertical flight mode, real simulation of the competition scene in the film.