Silk Elements Forge A New Brand Of Wujiang Culture In Jiangnan

To promote the high-quality development of cultural industry, a strong province must be a strong region. County is an important driving force for innovation demonstration and energy level leap, and also a key field for shaping core advantages and stimulating vitality potential.

In the new stage of development, Wujiang District of Suzhou aims to build a brand of "Jiangnan culture" and vigorously promotes the implementation of the cultural industry multiplication plan. "Culture +" integration development is in the ascendant, industry digitization has made a strong breakthrough, and market entities have been continuously enriched and expanded... Wujiang has become an important regional force to promote the competitiveness of Jiangsu's cultural industry with the trend of transformation and upgrading. In 2021, there are 87 cultural industry enterprises above Designated Size in Wujiang, with a revenue of 38.173 billion yuan. Among them, there are 1 enterprise above 10 billion level, 3 Enterprises above 1 billion level, and 26 enterprises above 100 million yuan level.

Strengthening the driving force: strengthening the comprehensive support of policy and Finance

Shangjiukai's "research and application demonstration of functional song brocade design key technology" was selected into the list of national cultural and tourism technology innovation project reserve, and became one of the only four textile intangible cultural heritage projects in China. As a technological and cultural enterprise of silk products in Shengze, Wujiang, shangjiukai has made outstanding explorations in inheriting the classic skills of song brocade and designing and developing new products that meet the current aesthetic functional requirements, which has greatly boosted the contemporary influence and world recognition of "Jiangnan Silk".

To thrive, cultural enterprises need to sharpen their "internal strength", and also need to "cultivate" policy soil and "invest" capital. Wu Jianhua, chairman of the board of Suzhou shangjiukai silk technology and Culture Co., Ltd., told reporters that in recent years, the local government has made great efforts to support the cultural industry. Every year, the government pays half of the expenses for participating in various exhibitions; In terms of cultural and creative talents introduction and Song Jin cultural center construction, Wujiang district government provides nanny service; "Shangjiukai" has not only represented Suzhou silk cultural enterprises to participate in the Shanghai Expo for three consecutive years, but also participated in the "belt and road" cultural exhibitions such as France and Denmark. Wu Jianhua also received the first batch of "Zijin cultural and creative talents" honorary certificate.

In order to provide strong resource support and good policy environment for the cultural industry, last year, Wujiang held a conference to promote the high-quality development of the cultural industry and the establishment of a national tourism demonstration zone. It formulated and issued a three-year action plan for the high-quality development of the cultural industry, revised and improved the supporting policies for the high-quality development of the cultural industry, In addition, a total of 22.42 million yuan of special funds were given to 79 cultural, sports and tourism industry projects. At the same time, we will strengthen the nourishment of financial capital, set up a cultural industry investment fund, with an initial scale of 500 million yuan. We will focus on the development of innovative products integrating film and television IP + online and offline, and create a model sample of new cultural space in the south of the Yangtze River; For Lili international ecological cultural and tourism demonstration project, the provincial special bond fund of 620 million yuan has been obtained, and 210 million yuan has been issued, which has greatly promoted the construction of cultural and tourism industry infrastructure in Lili ancient town.

Enhance visibility: create unique brand IP

In the territory of Jiangsu Province with profound history and rich cultural resources, in order to enhance the visibility of cultural industry and forge core competitiveness, it is necessary to cultivate characteristic DNA and take the road of brand development.

By digging into the local unique resources and historical context, inheriting and making good use of the historical and cultural heritage and intangible cultural heritage brands, Wujiang is closely linked with the Jiangnan cultural elements such as "canal", "Jiangcun" and "silk", and actively creates the distinctive IP and cultural symbols with Wujiang's unique imprint, and the development of cultural industry features has taken a firm step.

To promote the transformation of traditional textile to fashion, creativity and gorgeous design, Wujiang is committed to doing a good job in traditional and modern "double-sided embroidery" and creating a silk cultural benchmark. Last year, Wujiang silk industry was awarded the title of "excellent case demonstration site of WIPO Copyright Protection" by the State Copyright Administration and the world intellectual property organization; With the theme of "dream of home and country, silk rhyme in Wujiang" as the exhibition theme, six silk cultural enterprises settled in Suzhou Museum, with the most selected products and the largest number of enterprise counters in various sectors of Suzhou.

To promote the ingenious combination and deep integration of culture and tourism, "Jiangcun" is a characteristic brand created by Wujiang. With the signing of a 17 Mu boutique hotel project, Xiejia Road, Zhenze Town, Wujiang City has completed a high-quality "food, accommodation, travel, shopping and entertainment" closed-loop. This small village hidden in a thousand mu mulberry forest is becoming a "punch in" place for rural leisure tourism in the Yangtze River Delta. Eight kilometers north of Xiejia road is a sample of "Jiangcun economy" - Kaixiangong village.

As one of the first batch of construction units of Jiangsu Province's cultural and tourism industry integration development demonstration area, Wujiang has explored creatively and endowed "Jiangcun" with new connotations of "Jiangnan charm", "small town flavor" and "modern style". Under this path, Xiejia road of zhonganqiao village of Zhenze town and Miaotou village of Pingwang town were successfully rated as provincial key rural tourism villages.

Wu Jiang's writing style of "water" in the integration of culture and tourism has been well written. The Beijing Hangzhou Grand Canal, the "flowing Great Wall", also has a thousand year history in Wujiang. The Wujiang section of the Grand Canal is about 58 kilometers long, accounting for more than half of the Suzhou canal. In order to polish the characteristic business card of the canal, in recent years, Wujiang has speeded up the construction of the Grand Canal cultural belt, and made clear the target orientation of "the canal ecological and cultural landscape belt with the essence of Jiangnan" and the spatial structure of "one belt, two axes, four cores and many points". In order to create Suzhou's "ten sceneries of canals" as the main point of attack, Wujiang takes the "embroidery" skill to achieve the symbiosis and co prosperity of water, bank, city, village and people, comprehensively displays the "new land of fish and rice" and "New Jiangnan Space", and contributes a wonderful sample for Suzhou to launch the "Jiangnan culture" brand. The construction of "Pingwang · four rivers gathering" project has entered the intensive construction period, and a number of landmark achievements have been presented successively; Pingwang canal cultural tourist attraction has been listed in the list of national 4A scenic spots in 2022.

Stimulating new potential energy

Standing in the wind of the times, Jiangsu is promoting the scale of cultural industry and opening up a broad space for modern and sustainable development by implementing projects such as digital guidance, upgrading the energy level of parks, and promoting cultural and tourism consumption.

In order to make the cultural industry full of "digital wings", Wujiang followed the trend. With a total investment of 1 billion yuan, BOE art cloud industrial base and digital art museum are located in Wujiang. BOE art cloud is the global pioneer in the field of digital art display. This layout will take the collaborative innovation center of international standard industry alliance of digital art display as a link to create a regional influential digital culture industry development cluster.

The "YUNPU pick up" maker space in Himalaya settled in Pingwang, "Jiangsu Radio and television and network audio-visual industry base" was awarded the license in Lili, and the scene of digital RMB consumption experience was launched for the first time in Wujiang Pavilion of the 10th Suzhou innovation Expo... Digital multi-point explosion has become a new potential for the development of Wujiang cultural industry.

In order to improve the energy level of the park and promote the development of industrial agglomeration, Wujiang adheres to the mutual promotion of carriers and projects. At present, Wujiang has one national cultural industry demonstration base and three provincial cultural industry demonstration parks. According to the three-year action plan for high-quality development of cultural industry, Wujiang will actively support the establishment of national and provincial industrial parks. It is planned to add a new cultural industry demonstration park every year to play an important carrier role in incubating small and micro cultural enterprises in the park, provide innovation and entrepreneurship services, build a new type of cultural industry development platform, and create a cultural innovation and entrepreneurship cluster.

High quality projects are the direct driving force of industrial development and kinetic energy conversion. Shengze "seres" cultural and Tourism Industrial Park with a total investment of 98 million yuan was officially signed. Focusing on the industrial site of Tanqiu silk reeling factory, the project aims at the goal of consumption, experience and industry. Through renovation, upgrading and remolding, the project builds four functional areas, namely, cultural and Expo exhibition area, immersed commercial industry office area, living supporting area and theme public landscape area, so as to build a new cultural and tourism development platform, It has become a wonderful footnote to accelerate the implementation of Wujiang cultural industry project "cluster".

According to sun Junliang, deputy director of Wujiang District, in 2021, the construction of Wujiang cultural industry project is commendable: "rongchuang Taoyuan International Ecological Cultural Tourism Resort" and other five projects have been selected as provincial key cultural and tourism industry projects, ranking first in Suzhou; Six projects including "BOE Yiyun digital cultural industry base" were selected as key cultural industry projects in Suzhou; A total of 32 district level annual key cultural, sports and tourism construction projects have been identified, with a total investment of 46.18 billion yuan, and an annual investment of 6.835 billion yuan has been completed; To accelerate the implementation of signed projects, 15 of the 26 high-quality development conferences of cultural industry at the municipal and district levels have started construction. Among them, Ali sports Suzhou center and the first phase of Pingwang Jinghang Daji have been completed and opened for business. The projects of rongchuang Taoyuan International Ecological Cultural Tourism Resort have been promoted in an orderly manner, which has injected strong energy into the development of Wujiang cultural and tourism industry.

To explore the new path of "culture + tourism", Wujiang vigorously promotes the upgrading, expansion, quality and efficiency of cultural and tourism consumption. Tongli ancient town was selected as the second batch of provincial construction units of night culture and tourism consumption gathering area, and shengjiashe was selected as the second batch of Suzhou night cultural tourism consumption gathering area; "Parallel journey by the Grand Canal - 2021 Beijing Hangzhou Grand Collection Project" was selected as the new consumption scene of Jiangsu culture and tourism; Throughout the year, Suzhou Bay Grand Theater has launched 152 performances of various kinds, held 43 open days and other activities, and received nearly 94000 tourists and audiences.

(source: Xinhua Daily)

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