Real Business Seizing The Opportunity Of A New Round Of Scientific And Technological Revolution

A few days ago, the "14th five year plan" for the construction of modern circulation system puts forward: "promote the transformation and integration of physical commerce. We should support the online cloud platform of large-scale commercial supermarket chains, make full use of the network resources of offline stores, and promote online and offline competition, cooperation and integrated development, so as to form a pattern of benign mutual promotion, standardized and orderly development." This is of great significance to promote the transformation and upgrading of commercial circulation formats and expand residents' consumption.

In recent years, physical commerce has grasped the historical opportunity of a new round of scientific and technological revolution and industrial transformation, strengthened the application of new generation information technology such as Internet, big data, artificial intelligence, etc., and its scale has continued to expand and its business forms have been constantly innovated, and consumers have gained more and more new consumption experiences and new choices. But at the same time, in the face of the new situation and new requirements, the modernization degree of China's commercial circulation system needs to be further improved. It is also necessary to continuously improve the circulation rules and standard system, improve the transportation and logistics infrastructure, guide the entity commerce to continue to improve the informatization level, and strengthen the digital empowerment in all aspects of the business circulation business, Further improve the efficiency of commercial circulation and service level.

We should seek growth from diversified and cross-border operations. China has entered a new stage of development, consumers have higher and higher requirements for commodity varieties, quality, safety and consumption experience. We should actively guide enterprises to adjust their business structure, support enterprises such as shopping centers, department stores and home markets to adjust their business structure in a timely manner, so as to change from traditional sales places to social experience, family consumption, fashion consumption and cultural consumption center; Adjust and optimize commodity categories to meet consumers' demand for intelligent, fashionable, healthy and green products; We should innovate the management mechanism, strengthen the creativity and development of commodity design, develop private brands, and enhance the core competitiveness of enterprises. We will support the off-line competition, cooperation and integrated development of large-scale supermarkets and other chain business lines, so as to form a pattern of benign mutual promotion, standardized and orderly development.

It is necessary to develop vitality towards community-based and convenient services. To activate the urban consumption vitality, we need not only large and complete shopping centers, but also small and beautiful retail businesses. We should provide multi-level and personalized goods and services suitable for consumer groups. On the basis of giving priority to matching, optimizing and strengthening the business formats to meet the basic consumption needs of residents, such as three meals a day, daily necessities, family life services, etc., guide enterprises to develop new formats that meet the higher-level consumption needs of community residents, such as leisure, health, social interaction and entertainment, so as to create a quarter of an hour convenient life circle, and promote the brand and chain development of business in the convenient life circle.

It is necessary to accelerate the transformation and integration of real commerce and innovate circulation organization and business model to comply with the upgrading trend of residents' consumption and enhance the service ability of physical commerce. It is necessary to strengthen technological innovation, expand network channels, create a digital, intelligent and open modern business circulation system, continuously improve circulation efficiency, upgrade consumption experience, and gradually form new advantages in the development of physical commerce, so as to provide strong support for the construction of a new development pattern with domestic and international dual circulation as the main body and domestic and international dual circulation promoting each other.

(source: People's daily)