Attention: Shuo Yin E-Commerce Releases 2022 Business Membership Target To Cultivate 10000 Members

According to the news on March 1, a few days ago, Shuo Yin e-commerce released the records of 2022 business members' New Year's meeting, which includes the review of last year, the new year's goal, the new year's product capacity building, the new year's operation rules and cooperation, and the declaration and contact of benchmarking merchants.

It is understood that in May 2021, the product functions of the merchants' members will be released and put online; In August, during the period of 818, the member operation was integrated into the platform for the first time, and the growth rate of members increased 10 times; In September, member operators covered 11 major industries of tremolo e-commerce for the first time. The member entrance recruitment entrance enters the live broadcast room, and the shop covers the main scenes of the live broadcast system; In October, shuodian member function was launched, and more than 1000 active businesses were operated;

In November 2021, the integral play method and the member lottery purchase function were fully applied, and the transaction volume of double 11 members exceeded 200 million. The user asset Kanban is online to help businesses master the user asset dynamics and operation action effect; In December, on the payment success page, the membership capacity of Daren live broadcasting room with cargo system was released, and the membership scale reached 5 million.

Shuo Yin e-commerce said that the goal of 2022 is to create 100 member operation benchmarking businesses, and help businesses to recruit more than 1000 members per day, with Gmv accounting for more than 20%. Support 1000 members to operate active businesses, help businesses to recruit more than 100 members per day, and Gmv accounts for more than 10%. Train 10000 members to operate entry-level businesses, help businesses to recruit more than 10 members per day, and Gmv accounts for more than 5%.

For product planning, in the first half of 2022, we will comprehensively improve the core capabilities of member operation, full link and multi scene; In the second half of 2022, it will focus on the construction of data-driven CRM complete capacity, including: recruitment and efficiency improvement in live broadcasting room, short video membership, large promotion of normal cooperation, private domain traffic incentive, tremor mall channel and other electric shock layout, store member tab, merchant membership card center and other operation positions, as well as interactive integral task, member bonus and other rights and interests play.

In addition, in the advanced growth plan of merchants, Shuo Yin e-commerce has defined the corresponding threshold for entry-level members, active members and benchmarking members. Among them, the entry-level merchants of member operation can enjoy the newly opened business guidance, the use of basic function system, and the training courses of learning center. The promotion threshold is: the average number of new members per day in recent 30 days is no less than 5, and the online rights and interests in recent 30 days are no less than 16 days.

Members operate actively, businesses can enjoy the function application authority, the use of basic function system, membership activity registration qualification, membership channel resource participation qualification, short message discount during the promotion period, and learning center training courses. The promotion threshold is: the average number of new members in recent 30 days is not less than 50, the proportion of member transactions in recent 30 days is not less than 5%, and the online rights and interests in recent 30 days are not less than 28 days.

Member operation benchmarking businesses can enjoy the function opening authority, basic function system use, Bi monthly new function internal test qualification, membership activity registration qualification, member channel resource participation qualification, merchant 1v1 workshop, official media business case dissemination, SMS discount during the promotion period. The promotion threshold is: the average daily member increase in recent 30 days is no less than 200, the member turnover ratio in recent 30 days is not less than 5% In the past 30 days, the rights and interests are online for no less than 28 days.