The Temperature Is Falling Down. Down Jacket Is Selling Well This Winter

Since the beginning of winter, the temperature has gradually decreased in all parts of the country. In some areas, the temperature has dropped by 10 degrees centigrade. Cold proof equipment has become a hot consumer. Many people have begun to buy down jackets. What are the new trends and bright points of down jacket consumption this year?

Shanghai: the price of down jacket is generally rising, 1000 yuan has become the mainstream of consumption

In a down jacket store on Nanjing East Road in Shanghai, the reporter noticed that many consumers came to buy down clothes. The person in charge told reporters that the passenger flow in November doubled compared with the previous months and has now exceeded the level of previous years.

The head of the store said that in addition to the traditional down jacket this year, the new windbreaker and down jacket have also been favored by consumers, and some colors have been sold out. With the blessing of this year's Guochao down series, their sales have increased significantly compared with last year.

Lin Ting, manager of a brand down jacket flagship store in Shanghai: before cooling down, there were about 700 or thousands of people entering the store every day. After cooling down, it obviously doubled, about two to three thousand people a day. In terms of sales volume, for example, yesterday, our sales volume exceeded 900000 yuan. Last year, we could only make two or three or three hundred orders. This year, we can break through six or seven hundred orders, with a year-on-year increase of nearly 140%.

The reporter then came to a shopping mall on Nanjing East Road in Shanghai. In addition to the necessary sanitary clothes and cotton padded clothes for autumn and winter, many brands displayed this year's new down jacket. The person in charge of the shop told the reporter that before October, the proportion of down jacket listed was less than 20%, and now more than 60% of the display was down products. This year, the sales price of down jacket was generally increased.

Qi Jianping, manager of a brand store in the business center of Shanghai No.1 Department Store: the sales of down jacket this year are quite prosperous compared with that of last year, with an increase of 20 percentage points. Customers also have requirements and demands for down jackets. The price between 600 yuan and 2000 yuan is quite good.

For the consumption of down jacket, the autumn and winter season to the Spring Festival are the peak sales season. According to the insiders, the average temperature since October this year is lower than that of the same period in previous years. In addition, the winter is earlier, and the whole sales cycle has been extended. The overall sales volume of down jacket is expected to increase.

Hangzhou, Zhejiang: down enters centralized delivery period

In down jacket, down is an important raw material. Generally, down garment factories will place orders in summer. However, this year's down sales season has been postponed to September. Why? What are the recent changes in down prices?

In the finished product warehouse of a down factory in Xiaoshan District, Hangzhou City, Zhejiang Province, more than a dozen trucks are preparing to load. The person in charge of the warehouse told the reporter that the factory now delivers more than 50 tons of finished down every day, which is their busiest time.

The head of the factory told the reporter that under normal circumstances, down demand will continue from May to the end of the year. However, due to the high temperature in winter last year and the slow down consumption rate, all clothing factories have a certain inventory of down. As a result, the demand for down in this year has not started to increase until September. In addition, international orders for down have also been delivered intensively in the near future, The factory has been producing at full capacity. Seven raw material bases supply feather raw materials and semi-finished products to the factory at the same time. All the wool separators and washing equipment are not shut down for 24 hours. Compared with the output of more than ten tons per day in the first half of the year, the finished down products produced every day have exceeded 50 tons, and can produce 2 million down jackets.

China's down production accounts for about 80% of the world's down production, and the rapid growth of domestic down demand, at the same time, the recovery of the international market, boosting down prices. According to relevant data, in early August, the price of 90% white duck down in the national standard was 335000 yuan per ton, rising from September, reaching 356000 yuan per ton in late October. Recently, the price hovered around 365000 yuan.

The factory optimizes the supply chain, flexible production and reduces inventory. The down jacket Market scale is expected to reach 150 billion yuan this year

With the cold weather, down clothing consumption has gradually entered the peak season, and the price of superimposed down raw materials has increased.

Industry insiders said that the rise in the price of down jacket this year is due to the rise in the price of raw materials and labor costs. ??

He Maosheng, general manager of the supply chain management center of a down jacket brand in Changshu, Jiangsu Province: our overall cost is expected to rise by about 10%. We use the method of futures and spot to produce. Now we can place an order in a week, that is to say, we can place an order on Monday. We can make up the most needed products in the market around next week.

In order to cope with the transition from low season to peak season, the phenomenon of stock preparation in summer and sales in winter is common in down garment industry.

For down garment enterprises, the balance between stock preparation and high sales has become a key factor. Many enterprises are improving the response speed and logistics efficiency to the market. The flexible production with low inventory or even zero inventory has become the norm.

Gao Dekang, chairman and President of the board of directors and President of a down jacket brand group in Changshu, Jiangsu Province: during the period of double 11, we sold 2.78 billion yuan through all channels, which was more than 50% higher than last year. According to the current market and weather forecast, it is expected that our overall sales situation will have a relatively optimistic growth this year.

In 2020, China's down jacket Market has reached 131.7 billion yuan, with an industry growth rate of 8.93%. Industry analysts pointed out that affected by the cold winter forecast, this year will be expected to exceed 150 billion yuan. With the continuous upgrading of domestic down jacket brands, the prosperity of down jacket industry will be improved in the future.