Red Bean: Deeply Cultivate The Entity And Create A Modern Enterprise System With Chinese Characteristics

Zhou Haijiang ： The most important thing is to benefit from the leadership of the Party. The principles and policies of the Party and the state are the greatest opportunity for our development. Hongdou Group was founded in 1957, and now has nearly 30000 employees. The reason why the enterprise has developed to this day is due to the leadership of the Party. Private enterprises have three inherent shortcomings, namely, they can't grasp opportunities, they are short of talents, and they are lack of people. Party building can make up for these three deficiencies.

The report of the 19th National Congress of the Communist Party of China proposed that innovation is the first driving force for development and the strategic support for building a modern economic system. As a representative of the 19th National Congress of the Communist Party of China, after listening on the spot, I became more aware of the importance of innovation to an enterprise. It determines the future life and death of an enterprise. Innovation must be value creation oriented. Innovation that cannot create value may eventually lose its way.

Red beans have always attached importance to brand building. Facing the market environment, the upgrading of domestic consumption has brought about an irreversible trend of clothing branding and high-end development. Under the sweeping wave of digitalization, with online, high-end and intelligent as the starting point, Red Bean's clothing sector is integrating traditional offline channels with online platforms, working together, embracing the digital economy, promoting industrial digitalization, accelerating evolution and efficiency, accelerating high-quality development, and striving to create a clothing industry sample in the new retail era.

It is inseparable from the leadership and guidance of the industry association. For many years, with the purpose of promoting the healthy development of China's clothing industry, the China Garment Association has provided various professional services for the government, industry, enterprises including Red Bean, and the society. It has given continuous care and support to the development of Red Bean, built a win-win cooperation bridge between enterprises and supporting resource industries, and expanded the influence of Chinese clothing enterprises at home and abroad, Improve the international influence and eyeball attraction of Chinese clothing, help build momentum for Chinese clothing to move towards the world, and promote China's transformation from a clothing power to a clothing power.

As a member of the clothing industry, Red Bean Group will always adhere to the development concept of "serving the country with industry and win-win situation in all directions", continue to deepen the real economy and actively repay the society. The developed private enterprises should learn from others, adhere to the real economy, patriotism, and social responsibility, and give full play to the leading and exemplary role of enterprises!

Chinese Costume: What are the unforgettable stories or moments since the development of the enterprise?

Zhou Haijiang : Red Bean Group has been developing for 65 years, during which there are many unforgettable stories or moments. Select the following:

1. In 1983, the trademark "Red Bean" was registered and the trademark strategy was implemented. Hongdou Group realized the importance of trademark earlier, and also started the process of branding of Hongdou clothing. The enterprise officially registered the "Red Bean" trademark in 1983. In 1984, it began to carry out trademark protection registration in 34 major categories of goods and 54 countries and regions across the country. In 1992, the Group set up a special trademark section to be responsible for trademark management and protection. In June 2010, Red Bean Group was recognized by the State Administration for Industry and Commerce as a demonstration enterprise for the implementation of trademark strategy and the only demonstration enterprise for the implementation of national trademark strategy in Jiangsu Province.

2. In 1987, I became the first university faculty member to quit teaching in China. At the end of 1987, I resolutely quit my teaching position in Hehai University and came to township enterprises. I became the first university teacher to "go to the sea" in China and the first college student in Hongdou Group. Later, groups of college students came to Hongdou Group, which solved the dilemma of no college students in township enterprises. Since then, Red Bean Group has increased its efforts to introduce "double high" talents, formulated the "Red Bean Hundred Talents Project", started to introduce hundreds of high-level talents at home and abroad, and issued relevant talent introduction policies. Up to now, more than 200 high-level talents at home and abroad have been introduced. In November 2011, the Group officially established Hongdou University, the first demonstrative enterprise university in Wuxi.

3. In 1992, the first provincial township enterprise group was established. In 1991, the output value of the enterprise reached 110 million yuan, the first township enterprise in the province to exceed 100 million yuan. In June 1992, Jiangsu Red Bean Knitting Group was established, becoming the first township enterprise group in the province.

4. In 1995, the name of Red Bean was praised. In May 1995, the Central Committee of the Communist Party of China convened a forum for entrepreneurs from Jiangsu, Zhejiang and Shanghai provinces and cities in Shanghai. As a representative of township enterprises, I made a report on my work. National leaders praised "Red Bean is a good name and very romantic".

5. In 1998, Red Bean Group and ESMOD, a famous French fashion design institute, jointly run a school to cultivate design talents. In February 1998, Red Bean Group and ESMOD, a famous French fashion design institute, jointly founded the "Red Bean ESMOD International Training Center", which was the first time ESMOD cooperated with Chinese enterprises to open advanced training courses. The training course focuses on the training of designers and technologists of Ormosia bean, ensuring that Ormosia bean clothing takes the lead in design, production technology and product quality. In 2021, Red Bean and ESMOD Beijing University will reach a strategic cooperation to improve the product design content.

6. Hongdou has become one of the few domestic enterprise groups that has created two main boards for listing. Over the past 40 years of reform and opening up, Red Bean has always adhered to industry, deeply rooted in the real economy, and created two main board listed enterprises. On January 8, 2001, "Red Bean Shares" was listed on the Shanghai Stock Exchange, marking the Group's entry into the ranks of capital management. In September 2016, Red Bean Group General Shares was successfully listed on the Shanghai Stock Exchange.

7. In 2005, I became the first person on the cover of Forbes in the clothing industry in mainland China. In February 2005, I became the cover figure of Forbes (Asia and Europe), the famous financial magazine, and the first domestic garment entrepreneur to be on the cover. I answered the concern of Forbes - the attitude and countermeasures of China's textile and garment industry in the new trade environment: the development of China's textile and garment industry is based on the premise of healthy development of enterprises; Chinese enterprises are improving their product structure, improving the export of high-tech and high value-added products, rather than blindly pursuing a breakthrough in quantity in export; The development and export of the whole Chinese enterprises are healthy and orderly.

In the interview, the person in charge of Forbes in Shanghai visited the workshops and dormitories of Red Bean, and specifically mentioned in the article that enterprises pay attention to environmental protection and the protection of the rights and interests of workers, which is consistent with the concept that Red Bean Group has always adhered to fulfilling its social responsibility With the concept of "win-win", we have also set up three funds, namely, Red Bean Charity Fund, Wuxi Yaoting Charity Fund, and Wuxi Red Bean Care for Old Party Members. At present, external donations exceed 550 million yuan.

8. "Red Bean" won the "Value Award" of the "Oscar Award" in the Chinese clothing industry. In March 2006, the "Second Annual Award of Chinese Garment Brands" was announced in Beijing, and the "Red Bean" brand of Red Bean Group stood out among many brands and won the "Value Award". The "Annual Award of Chinese Garment Brands" has the reputation of "Oscar Award" in the Chinese clothing industry. Through commendation of excellent Chinese original clothing brands, it promotes and promotes the Chinese clothing industry to firmly follow the brand path and constantly improve the level of original brands.

9. In 2007, Red Bean Group became the first enterprise in the national textile industry to fully implement corporate social responsibility. In May 2005, the China Textile Industry Association officially released the China Textile Enterprise Social Responsibility Management System (CSC9000T), which is based on China's relevant laws and regulations, relevant international conventions and international practices, and is in line with China's national conditions. In April 2007, at the China Textile Roundtable Social Responsibility Forum, Red Bean Group became the first enterprise in China's textile industry to fully implement corporate social responsibility.

10. The Xigang Special Economic Zone led by Red Bean Group has become a model of the "Belt and Road". In 2007, in response to the country's call to "go global", Red Bean Group established a special economic zone of 11.13 square kilometers in Sihanouk Province, Cambodia, becoming the first overseas economic and trade cooperation zone in China and Jiangsu Province, as well as the first cooperation zone to sign bilateral government agreements and establish bilateral coordination mechanisms. In August 2016, I was invited to attend the Central Committee's symposium on promoting the construction of the "Belt and Road". After the meeting, the national leaders specifically told me to make efforts to operate the Sihanouk Port Special Economic Zone well.

After more than ten years of construction, there are 166 enterprises settled in the West Port Special Economic Zone, attracting nearly 30000 local employees, and carrying out voluntary training and various social welfare activities for the local people. The leaders of China and Cambodia highly praised the "booming Sihanouk Port Special Economic Zone is a model of practical cooperation between China and Cambodia", hoping to build the West Port Special Economic Zone into "Shenzhen" in Cambodia.

11. Decision on learning and promoting the Party building experience of Red Bean Group and learning from Zhou Haijiang. On August 2, 2012, the national observation and exchange meeting on the party building work of private enterprises in the textile industry exchanged the experience and cases of the party building work of private enterprises in the textile industry, focusing on learning and promoting the typical experience of the party building work of Hongdou Group. In order to further promote the Party building work of private textile enterprises, the China Textile Industry Federation decided to promote the Party building experience of Red Bean Group to national textile enterprises and carry out activities to learn from Comrade Zhou Haijiang.

12. In 2018, Red Bean Group began to focus on building "Smart Red Bean". Red Bean has implemented strategic transformation since 2008, focused on building "Smart Red Bean" in 2015, and joined hands with JD "Boundless Retail" in 2018 to build a smart future. At the 2018 World Internet of Things Expo, the appearance of Red Bean Internet of Things with intelligent manufacturing, intelligent sorting, intelligent marketing, intelligent exhibition halls and intelligent products was praised by relevant leaders of the Jiangsu Provincial Party Committee, and one of the group's smart clothes won the Excellence Award selected by the Expo. Now, the transformation and upgrading of the Red Bean Suit Intelligent Factory has been completed. The unit cost has been reduced by 10%, the production efficiency has been improved by 20%, and the in-process products have been reduced by 30%.

13. Be brave to fight against COVID-19 "war factory". "For the Party, for the country and for the people, Red Bean should race against the clock!" Since the outbreak of COVID-19, Red Bean Group has resolutely followed the unified command of the Party and the country. On January 30, 2020, I paid 10 million yuan of special party dues to the Organization Department of Wuxi Municipal Party Committee through the Organization Department of Xishan District Party Committee to help prevent and control the epidemic. We produced isolation clothing, protective clothing and masks at the fastest speed, and supported 650000 first-line isolation clothing in Wuhan. On March 24, the medical supplies support team of the joint prevention and control mechanism of the State Council sent a letter of thanks to Red Bean, and praised Red Bean as a well deserved "war factory" in the fight against the epidemic, making an important contribution to winning the battle against the epidemic. As the representative of Red Bean Group, I won two honors, "National Advanced Individual in Fighting COVID-19" and "National Outstanding Communist Party Member".

Chinese Costume: What do you think is the most important thing for the enterprise to achieve such achievements in years of development?

Zhou Haijiang ： Over the years, the key to the rapid and stable development of Red Bean Group is to focus on the party building work of the enterprise, give play to the political leadership role of the party organization in the enterprise and the political core role of the staff, highly integrate the party building and enterprise development, and promote "strong development" with "strong party building". For many enterprises, the "three congenital deficiencies" are incorrect decision-making, lack of talents, and lack of common people. To give full play to the political advantages of the Party's organization construction can be actively transformed into the opportunities, talents, and harmony advantages of enterprises.

Where do the development opportunities of enterprises come from? The Party's principles and policies are the greatest opportunity. The elite of the Communist Party of China gathered together, and the Party's principles and policies have concentrated the wisdom of the whole party, which is the most scientific, overall, forward-looking and guiding.

Where can we find the talent team of the enterprise? The party organization is the largest talent pool of the enterprise. The party organization has a complete method in training, selecting and using talents. The party member team has obvious advantages of advancement and purity. Those who have both ability and morality are the most reliable talents of the enterprise.

What should we do if the people of the enterprise are not homogeneous? The Party's ideals, beliefs, mass line and ideological work methods can best inspire people, unite people, promote integrity, resolve conflicts and rally people. In recent years, in the face of the continuing global epidemic, Chinese enterprises have relied on the political advantages of the Party to tide over the storm, overcome the crisis, promote harmony, stabilize the team and achieve sustainable and stable development.

To prevent Chinese enterprises from repeating the mistakes of western modern enterprises, we must "Party building" and "social responsibility" are embedded in modern enterprise management, forming a governance model of "social responsibility for party building of modern enterprise system".

In this mode, The "modern enterprise system" is the foundation. By improving the corporate governance structure, we can coordinate the relationship between owners, operators and workers, standardize enterprise behavior, and stimulate internal motivation; "Party building" is the soul. Through the work of party building, enterprises can form unique competitive advantages and promote the high integration of enterprise interests with national and social interests; "Social responsibility" is the mission. By strengthening and innovating social management, we will optimize the development environment and promote stability and harmony.

Over the years, I have collected the experience and lessons of exploring modern enterprise systems in practice into a volume and wrote the book Modern Enterprise System with Chinese Characteristics, which is to let more people understand the red bean model, understand the modern enterprise system with Chinese characteristics, and jointly explore and create a modern enterprise system with Chinese characteristics superior to the West.

Chinese Costume: China's garment industry has developed rapidly in the past 30 years. What profound changes have you experienced as a member of it?

Zhou Haijiang : Red beans started from underwear. Over the past 60 years, new products have emerged one after another. Nurse shirts were popular all over the country in the early 1990s, and factories worked overtime, but the supply still exceeded the demand. Nurse shirt has become a classic work of early underwear color application and matching, and also the "ancestor" of product iteration and innovation.

Soft underwear such as red bean velvet, red bean cotton and cotton candy are innovative products launched by Red Bean Home in recent years According to the principle of "all users have the final say", the enterprise takes "users as the center" in everything, and constantly conducts market research in every link of fabric research and development, product design, and commodity planning.

Red bean men's wear is the main brand of Red bean Group, which has been pursuing product innovation. Hongdou Men's Wear has introduced an international first-class design team and commodity planning team, enhanced its independent research and development ability, and developed innovative products such as shirts and suits to meet the individual needs of consumers. "Light Suit", "Light Goose Down" and "Small White" T "is one of the classic works.

It can be seen from the development and transformation of Red Bean over the years that China's garment industry has realized the demand from outside to inside, paying more attention to the function and fabric itself, emphasizing the deep needs of the wearer on the basis of high-quality appearance, and taking comfort and convenience as the leading factor.

Chinese Costume: As an enterprise growing together with the China Garment Association, what role do you think the association plays in the industrial development?

Zhou Haijiang : The Association has been committed to safeguarding the legitimate rights and interests and common interests of the industry and its members, serving the government, industry and member enterprises, playing a good role as a bridge and link to promote better and faster development of the industry.

Chinese Costume: Standing at the historical intersection of the two centenary goals , the enterprise's What is the layout of enterprise development?

Finally, we should continue to promote the intelligent, green, online, high-end, international and standardized development of enterprises.

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Zhou Haijiang Today, China has a trillion level textile and clothing consumer market, and also has the world leading garment manufacturing technology. The increasingly complete textile and clothing industry system and super manufacturing capacity are unmatched by any country. The structure of China's garment industry has been continuously optimized, international development has been actively promoted, the industrial layout structure has been significantly improved, and the ability to allocate global resources has been significantly improved. A new industrial pattern with clear division of labor, interconnection and interaction in the eastern, central and western regions, and coordinated development and utilization of domestic and international markets and resources has gradually been formed.

How to carry cultural confidence and upgrade from a large garment manufacturing country to a brand power, from big to strong, is our proposition in this era. This is the best time for domestic clothing brands, and I personally am optimistic that Chinese products will seize the market share of overseas brands 。 Based on the quality, individuation, diversification and green consumption demand iteration, technology, fashion and green development three major positioning, conforming to the logic of industrial transformation and upgrading from extension expansion to connotation development, the fashion development of China's textile and clothing industry will achieve the goal of taking creative design as the core, scientific and technological innovation as the support, excellent culture as the guide, and brand building as the starting point The sustainable development oriented development with high concentration of creativity, high integration of resources, and high added value of products aims to build an integrated innovation ecosystem of fashion resources, ultimately lead the fashion consumption trend, meet the people's new expectations for a better life, enhance China's fashion voice, and create a world textile fashion power.

In the global industrial chain division system, the fashion creativity, charisma and credibility of China's textile and clothing industry are still relatively weak, especially the world famous fashion brands with profound connotation, advanced technology and considerable cultural penetration. China's clothing industry is continuing to innovate in the multicultural integration, It is committed to building a cultural value system based on the core connotation of Chinese culture, which is the most fundamental fashion force for building a strong clothing country. It is hoped that when China basically realizes socialist modernization in 2035, China's clothing industry can be built into a fashion power with creativity, contribution and promotion to the world.