Teach You How To Start A Business

"Mom, I seem to have made 100000." on the plane from Shanghai to Wuhan, Zhang Yang suppressed the excitement and secretly told his mother. Mother and daughter chattered excitedly on the plane for fear that others would listen.

That year, Zhang Yang just graduated from senior three. Just three months after her second online store opened. This time, she was aiming at the large Lori women's clothing, the subdivision category of the subdivision category, because she was a fat girl herself.

Shopkeeper Zhang Yang

In the past four years, Zhang Yang's shop has been liked by fans and "teased" by some buyers. Its turnover has gone from 1 million to 5 million now, with a sales volume of 20000 per day in brilliant times. It has also experienced the "waist cut" of the turnover during the epidemic period. It is flustered, confused, excited and happy. In the middle of the campaign, he invested in the script to kill the store, but it closed down because of its internal volume.

When she graduated this year, she bought a house in Wuhan. The girl, who used to feel inferior because of her fat, now reveals her confidence in her bones, even though she is "fatter" than she was.

01

Lori heart of fat girl

It's 175cm and 130kg. Even in the northern area where there are many tall girls like Shandong, Zhang Yang in high school stands out from the crowd. When taking a group photo, he always stands with the boys. According to the current standard, he is only symmetrical and slightly fat. At that time, he was often ridiculed as "very fat" and "ugly". In his school days, Zhang Yang was self abased.

Before opening a Taobao store in senior two, Zhang Yang never wore a skirt, and always wore black and thin clothes. "At that time, there was no women's dress suitable for me on the Internet, up to 3XL, not to mention small counties like Linyi." in the post bar, Zhang Yang saw many fat girls like himself who couldn't buy the right clothes. They felt inferior and did not have self-confidence.

She wants to open a Taobao shop and "do something for them". There is a little pride hidden in her publicized inferiority complex.

Without funds, we can't make an order because the large size clothes need to be customized. "Many fat girls need to wear the size of 5XL. After doing Taobao store, we know that all the remaining sizes of our products are XL, and the 5XL is basically short selling." Zhang Yang can only find suppliers to do a consignment. "At that time, there was no category of large women's wear, and most manufacturers did not produce such a large size." 。

After finding the supplier, Zhang Yang borrowed 1000 yuan from his mother and paid the shop deposit. "At that time, my mother's monthly salary was only two or three thousand yuan." at the beginning, he didn't understand anything. Zhang Yang randomly selected a category, and the shop finally opened.

At that time, Zhang Yang didn't know how to fix the price. "A piece of clothes will be sold by adding 10-20 yuan." with a small profit and a large amount of sales, Zhang Yang slowly accumulated funds and finally could do inventory and custom-made payment. In order not to delay his study, Zhang Yang could only go home to write the noodle list and deliver it the next day. The shop had two diamonds in one year, and then he was complained because he had chosen the wrong main category in the early stage, which eventually led to the closure of the shop.

When the store was closed for a year, Zhang Yang didn't rest. While learning to draw, she shared her clothes in the post bar. Friends often praised her for her beauty and delicacy, like a doll. Zhang Yang gradually became confident and began to try various styles of clothing. During this period, she likes to wear Lolita style skirt, which is eye-catching. "Coupled with my height and weight, walking on the streets of the county is very eye-catching." in her publicized inferiority complex, she also shows a love of beauty Lori heart.

During the summer vacation after graduating from senior high school, Zhang Yang returned to Taobao and reopened an online shop. Her relatives and friends were not optimistic about her style. But this time, her style positioning was more accurate: large size Lo skirt + JK uniform, "there were fewer JK uniforms that year, and fewer of them were large size." because she stepped on the right direction, JK uniform made Zhang Yang small money. That summer, Zhang Yang was packing goods in his garage, sweating and almost sunstroke, but he no longer felt inferior.

In her first year of school in Wuhan, the turnover of Zhang Yang shop exceeded 2 million yuan, and doubled the following year. In order to help her with the delivery of goods, her mother came to Shanghai from Wuhan and rented the teachers' dormitory of Zhangyang school.

02

Unexpected "waist chop"

On January 19, 2020, Zhang Yang and his mother left Wuhan Tianhe International Airport to attend his brother's wedding in Shanghai.

The hall was bustling, and there was no panic among the crowd. At this time, Wuhan was not afraid of being dominated by the epidemic. There was no one wearing masks around. The air was filled with the smell of Chinese New Year and Spring Festival transportation. Zhang Yang and his mother discuss where to play after the wedding and come back to open a shop after the new year.

In the whole year of 2019, Zhang Yang's store revenue is close to 5 million, but she still wants to take the postgraduate entrance examination after graduation. Taobao is only her sideline business, and learning is the first. This is what her mother means.

However, just three days after the mother and daughter left Wuhan, the city was officially granted the title of "new crown" virus. All over the country, people from Wuhan became "targets of the public" overnight. Zhang Yang's mother and daughter, who were trapped in Shanghai and couldn't go back, could only stay in a bed and breakfast room. The room charge was 300 yuan a day, Every day, the landlord will put some food at the door of the house to chat.

The goods can only be received and delivered from above the iron gate

The problem of food and accommodation has been solved. What about the delivery? All the goods were in the dormitories of the school. There was a backlog of orders for a month. Most of the express delivery could not be sent out. Every day, the voice of returning goods and abusing words came from the backstage. Zhang Yang called the security guard of the school to ask him to help him find the goods according to the size from the warehouse. When Shunfeng arrived in Shanghai, she sent them to the customers again. Because of the fear of disclosing the information of customers, Zhang Yang only paid a lot of postage. "The security guard has no patience to find goods, but there is no way. If someone can help, he has already asked his grandfather to sue his grandmother." every time he looks for goods, Zhang Yang has to pay the security guard 300 yuan.

Zhang Yang and his mother finally returned to Wuhan on April 8. The school was still in a closed state. They could only hand carry goods in and out through the gap of one meter square on the iron gate of the dormitory. The daily sales of the shop for 1-2 weeks also dropped to 2000. Many people refused because the delivery place was "Wuhan", Even if Zhang Yang promised on the details page that every order had been disinfected, it still didn't help. In this year, the turnover of Zhang Yang dropped to 2.76 million.

03

Big Lori's true love

Since the opening of the shop, Zhang Yang has always participated in the annual double 11, which is the busiest time for Zhang Yang. She is busy handing in the final homework and preparing for delivery. Zhang Yang's grades have been on the top of the list since high school. She doesn't want to give up her studies. "During the double 11 period, her business will double or triple. Only in the first year, she didn't take part in it. Because of the demerits, she was blocked for several days."

Many Taobao shopkeepers have experienced some troublesome customers, and most of them will be forced to choose to be silent and bear it. "But that customer scolded too badly, and all the words he said were forbidden." Zhang Yang chose to reply, and the customer gave her a complaint. When the customer knew that Zhang Yang had been deducted, he also found her micro blog to sneer at her.

After that, Zhang Yang began to converge in taonei, but in the post bar, Zhang Yang still publicized, "someone scolded me for being fat and ugly. I went to see her photo information, and it seemed that I could have 200 kg. Why should I be so scolded?" the fat girls were not only unsympathetic, but also attacked others. Zhang Yang was not polite to such unreasonable provocation.

Now Zhang Yang shop customer service is a customer before her, she said to Zhang Yang: "I thought you had a bad temper before, now I know why you always scold people."

However, if the customer's opinions are very pertinent and Zhang Yang is willing to accept them. For example, she likes to wear high-heeled shoes to take product pictures. "Some people say that my height is not referential", she will find a model with a height of 155cm to shoot.

However, she couldn't bear to call her "a giant and a freak" in the post bar. Zhang Yang took a lot of "malice" like this, "crying all the time for a month in the middle." she would also encounter customers who deliberately refund money but not return their skirts or accessories. Some customers said that they would help her recommend suppliers, but they were cheated by tens of thousands of them, I dare not speculate without authorization.

In July this year, Zhang Yang officially graduated from school. The business affected by the epidemic has also returned to its previous peak. The sales volume of stores has exceeded 4 million, "but it is still affected a little, otherwise it should double.".

She gave up the postgraduate entrance examination, want to put the focus of life on the shop, but also part of the money to do investment. Today's Zhang Yang is not so "publicity" anymore. She shares clothes in xiaohongshu, does live broadcasting in shaking tone, provides cross dressing clothes for male anchorperson of online celebrity, and buys her own house in Wuhan.

Do you think she's doing a good business? "Shop ranking 20000", she laughs, instant warmth, with a little residual temperature. Maybe her destination has never been a coordinate, but learned to see the world from a new perspective.

We live in an era of inner panic. Many people are paying attention to themselves. Even the slogan is "be yourself". How many people know what is "self"? There are many things better than Zhang Yang, but in her world, only she knows that she does her own extraordinary things with her ordinary heart.