New Hard Core Brand Added To Beauty Collection Store Track

On November 11, when the online double 11 was in full swing, there was an offline Beauty Collection store in Shanghai Jiading Wanda. On the day of its opening, it attracted the attention and enthusiasm of young users in the whole Jiading region Beauty brand Discount store - Tomato Garden Tomato Garden.

With the increasing popularity of beauty collection store market, tomato Garden tomato garden takes advantage of the situation, it can be said that it started on the top of the king, gathering 300 + well-known beauty personal care brand With full support and cooperation, local network celebrities have clocked in one after another, all wanting to grab the first share of traffic, tomato Garden Tomato Garden once became the favorite of Shanghai regional media and was reported competitively.

　　 The first store in Shanghai, entering the track of beauty collection store

In recent years, the operation cost of e-commerce has gone up, the online flow dividend has decreased, and the high-end products have driven the cosmetics industry to grow in a counter cyclical way. The value of offline channels in user experience and brand building has been re emphasized. The channel shows a trend of integration between online and offline. At the same time, under the background of beauty economy, the consumption demand of new generation beauty users is constantly upgrading, The market scale of cosmetics industry is growing steadily, which also contributes to the good prospect of beauty collection store industry.

Jiading Wanda store is the first store of Tomato Garden Tomato Garden in China. Next, there will be a strategic layout under the background of strength, tomato Garten also officially announced to enter the beauty collection store track, driving the beauty collection store channel to burst out new growth vitality.

Immersive consumption experience, redefining offline beauty scene

　　TOMATO Garden Tomato Garden Shanghai Jiading store adopts the theme of industrial style "airport". It aims at the opportunities of suburban business circle and fills the market vacancy. It directly moves the "duty-free shop" to the door of the house. It has high appearance value and personalized decoration style to meet the new consumption experience needs of users in Z era. Big data drives the supply chain and aesthetic space, At the same time, tomato garden adopts the integrated mode of store and warehouse. The store is the warehouse, which realizes faster inventory turnover and the efficient integration of "production, supply and sales".

Tomato garden self-service shopping, no shopping guide, open environment, better convenient for users to buy the desired products in the store, and can rest assured, free trial. Fun, easy to browse, easy to shoot, easy to buy, closely follow the needs of young users of generation Z and the changes of their needs.

Multi brand differentiation breakthrough, unique and self-made new school

300 + first-line famous brands, 3000 + popular online products, tomato Garden Tomato Garden covers cosmetics, skin care, personal care, daily chemicals, fragrance and so on. From the international high-end brands of sea blue mystery, Chanel, Armani, Dior, etc., to the popular new domestic brands such as Osman and baiqueling, from light luxury fragrance to daily personal care, its products cover adults and children, with a wide range of coverage and stronger adaptability to the crowd, From front loading to small sample of large brand, to meet the needs of different types of user groups.

　　TOMATO Garden's differentiated experience and service, selection structure, brand channel cooperation and perfect supply chain promote the renewal and iteration of offline Beauty Collection stores and shape itself brand The moat of barriers and scale barriers.

Looking forward to tomato garden's next stop!