Return To Warmth! JM Collection Autumn / Winter 2021 Cashmere Launch

On October 30, JM collection 2021 new cashmere In Shanghai Lanfu mahogany Flagship Exhibition Hall, the theme of this new product meeting is "art travel", which is also JM COLLECTION (meet) Fashion brand The first fashion show released since its establishment in 2020.

JM collection fashion brand manager Amy.Zhou With more than 50 new cashmere garments, including "knitted cashmere sweater series, worsted wool overcoat and pure cashmere overcoat", the model show shows and shares the styles, fabrics and patterns of the three series of cashmere garments, presenting an advanced, warm and elegant cashmere world.

　 JM Collection x mahogany furniture, warm is the background color of autumn and winter

This show is specially selected in the Lanfu mahogany furniture exhibition hall, because "wearing" and "living" are the most private perceptual experience of individuals, and also because of the "warmth" of cashmere and mahogany. A high-quality cashmere sweater is like the sunshine on an autumn afternoon - soft, soft, light and warm. Put on it, even if the cold wind is chilly, you don't have to "shrink" and "load" to go out.

Life should be so simple to return warmth to winter and keep warm to clothes.

　　 Cashmere is "carat", heating has "secret"

Cashmere is rare in the world (only 0.2% of the total output of animal fiber in the world). Because of its excellent quality and characteristics, all textile raw materials can not be compared with it, so cashmere is also known as "soft gold".

As a professional fabric designer, Amy. Zhou has always maintained professional rigor and rationality in clothing fabrics, "The reason why cashmere is" precious "is known as" fiber gem ". The most important thing is that cashmere is between microns, and the smallest cashmere is 12.5 microns. This grade of cashmere is basically only used by first-line brands. The high-end series of a famous cashmere clothing brand in China uses 14 microns, while many top cashmere brands in Italy basically use 12-13 micron cashmere." The cashmere knitted sweaters on display at the meeting all use 615 micron cashmere, and are purchased from the exclusive pasture of Inner Mongolia. The quality control starts from the most original sheep raising.

　 With the most comfortable fabric, for a better wear

Amy. Zhou has many years of working experience in the third-party export inspection industry of textile head in addition to the professional empowerment of fabric science. Therefore, her view of good clothes is also more straightforward, "From the technical level, I think a good dress is in three aspects: style, fabric and pattern. If you describe a dress as a woman, the style is her appearance, and the fabric is her skin. There is a difference between good and bad. The pattern is a person's temperament. This thing is very internal. Only the upper body can feel it. Sometimes the same suit is the same, Upper body effect is not the same, good experienced edition teacher is really very important

"What does clothing mean to women? From my point of view, it is a dialogue between a woman's soft body and the hard outside world, a business card for the first time, and a dress for an important moment. It represents how she views herself and the world. This is JM collection The original intention of the brand is that we want to pay more attention to women's daily expression and resonate with the story of blooming in freedom, beauty and travel, "said amy.zhou.

About JM collection brand

JM collection was born in the spring of 2020. It is a fashion studio jointly founded by Amy. Zhou, Yuwei and Shen Hui. Bloom and freedom, beauty and wear, fashion and wear perfect integration, is the source of infinite charm JM meet.

Beautiful clothes need to meet, see and interview, which is our original intention to build trust with high-tech consumers. It is also the imagination of returning the quality of life to offline. We will strive to make you more beautiful and reduce the sensory entanglement in daily wearing. Therefore, good looking is an elegant attitude that we try to accompany you with our heart.

JM collection is committed to providing fashionable, simple, continuous, high-level and affinity rich characteristic services for beautiful travel and better understanding of women, so as to realize the beautiful dream of modern women. (reporter Jiao Yanling)