How Does Hengqin Create A Tourism Industry Highland In The Bay Area?

The development of Hengqin's tourism industry has been reinvigorated.

The overall plan for the construction of Hengqin Guangdong Macao deep cooperation zone clearly points out that it is necessary to develop cultural, tourism, exhibition and commerce industry, build Hengqin international leisure tourism island at a high level, support the construction of Macao World Tourism and leisure center, and vigorously develop tourism industries such as leisure vacation, convention and exhibition, sports tourism, and other major health industries such as leisure and health care, rehabilitation and medical treatment, At the same time, we should strengthen the development and utilization of the surrounding island tourism resources, and promote the yacht free travel of Guangdong, Hong Kong and Macao.

In fact, this is not the first time that the central government has proposed to vigorously develop Hengqin tourism.

Its development planning can be traced back to the "Hengqin overall development plan" approved by the State Council in 2009, which pointed out that leisure tourism should be one of the leading industries in Hengqin; Later, in April 2015, Hengqin was listed in the free trade zone, which clearly proposed that Hengqin should focus on the development of tourism, leisure and health industry and the construction of international business service leisure tourism base; In April last year, the national development and Reform Commission also issued the construction plan of Hengqin International Leisure Tourism Island, pointing out that by 2020, Hengqin should cultivate tourism and leisure industry into a pillar industry of economy.

Join hands with Macao to build a first class leisure tourism area

Zhuhai is the earliest special economic zone in China, and Hengqin has become the third national new area after Pudong New Area in Shanghai and Binhai New Area in Tianjin in 2009. Hengqin Island is rich in ecological resources, such as mountains, seas, forests, wetlands, coastlines and other ecological resources. The current situation of vegetation is good. More than 70% of the land is classified as forbidden area and restricted area. The proportion of ecological land is more than 50%, and the tourism foundation is good. Therefore, the strategic orientation of Hengqin's development is to give full play to its unique location, ecological endowment, reform and innovation advantages, and become an international first-class leisure tourism base and tourism demonstration area in the bay area.

In addition, Hengqin also has a good geographical advantage. It faces Macao across the river and is connected with bridges and tunnels. Hengqin port is open 24 hours. Hengqin is less than 200 meters away from Macao and 34 nautical miles away from Hong Kong. The Zhuhai connecting line of Hong Kong Zhuhai Macao Bridge directly extends to Hengqin. Hengqin will become the only pilot Free Trade Zone in the mainland which is connected with Hong Kong and Macao at the same time.

Therefore, at the national level, Hengqin is a new carrier to promote the moderate and diversified development of Macao's economy, and also a bridge to promote the deep integration and development of Guangdong, Hong Kong and Macao.

Macao has strong investment strength and mature tourism market demand. Hengqin has the resource advantage of island type ecological landscape. It focuses on the development of leisure tourism, vacation, health care, cultural creativity, sports leisure, coastal paradise and other tourism formats. It realizes dislocation and complementation with Hong Kong and Macao tourism, and forms a perfect tourism industry chain.

The development of the cooperation zone will give full play to Macao's capital advantages and scientific and technological potential, and the cooperation zone will become a new growth pole and a new highland of scientific and technological innovation.

At the same time, Hengqin's advantages in space, environment and theme park can attract more parent-child and family tourists, help Macao break through the bottleneck of single land, human resources and industry, form a multiple complementary and multi-point support situation for Macao's tourism industry, and effectively extend the stay time of tourists in Macao and Hengqin.

Wang Fuqiang, director of the industrial planning department of China International Economic Exchange Center, told reporters: "Macao is the world's tourism and leisure center, but the tourism format is single, only gambling, local sightseeing, food tasting and so on. With few tourism formats and short tourism routes, it is difficult to retain tourists. According to statistics, in 2019, the average stay rate of tourists is only 0.7 nights, which is equivalent to most tourists who pass and do not stay. The impact of not staying is that it can not continuously stimulate the local economy How to retain these tourists, how to enrich tourism formats, and how to innovate tourism models? All these need space to carry. Hengqin can provide such space. Relying on Hengqin and with the support of highly open industrial policies, new formats such as medical tourism, sports tourism, health tourism, island tourism can be created. In this way, the tourism chain can be extended and tourism can be increased The stickiness of industry. "

As a major province of theme parks, Guangdong not only owns Guangzhou Zhuhai Changlong, but also has many theme park resources such as lion gate entertainment world, Phoenix Valley Happy Forest Tourist Area in Oct, Zhuhai performing arts resort in Songcheng.

As early as 2009, when the State Council approved the overall development plan of Hengqin, it pointed out that leisure tourism should be one of the leading industries of Hengqin; Later, in April 2015, Hengqin was listed in the free trade zone, which clearly required to focus on the development of tourism, leisure and health industry; In April last year, the national development and Reform Commission issued the construction plan of Hengqin International Leisure Tourism Island, ordering that by 2020, Hengqin should cultivate tourism and leisure industry into a pillar industry of economy. With the normalization of epidemic prevention and control, Guangdong, as a major tourism province, has also ushered in a wave of new opportunities with the booming tourism in the province and surrounding areas.

The growth rate of tourism industry leads the Pearl River Delta

In 2015, Zhuhai Chimelong Penguin Hotel and circus hotel opened, with another 50 billion yuan investment in other theme parks under planning, including animal kingdom, ocean adventure park, indoor and outdoor water park, and future world science and technology theme park. The three major projects of phase II project are to be released.

In 2018, the world's largest marine science museum will be located in Zhuhai Chimelong. With the concept of cluster preparation and operation and step-by-step implementation, Zhuhai Changlong has become the leading theme park in Guangdong, Hong Kong and Macao.

From Hengqin beach with "nothing" to the magnificent marine theme park cluster, the development of Zhuhai Chimelong benefits from the community mode of enterprises and government.

In order to start the development of Hengqin Island and attract enough popularity, the Guangdong provincial government and local banks have granted the Changlong group billions of yuan of bank credit, enabling it to successfully acquire the development right of 3 million square meters of tourism comprehensive land in Hengqin Island. With the encouragement of many policies, Changlong stepped on Hengqin for the first time.

From the perspective of the government, it is particularly important to find a development engine to drive the start and development of the whole new area. Chimelong International Marine Resort is obviously in line with the government's needs, so it has received strong support.

Hengqin Changlong has its own characteristics in its own development. It inherits the strategic style of "unique and scale" of Changlong group. At the beginning of its establishment, it plans to build Asia's largest comprehensive ocean park integrating exhibition, entertainment and hotel. Up to now, it has become world-famous, and has won the first award of tea, the global theme Entertainment Association, on behalf of China's theme park "Outstanding achievement award of theme park".

In April this year, the Guangdong Provincial Development and Reform Commission announced the plan for key construction projects in Guangdong Province in 2021, which shows that the investment in Zhuhai Changlong International Marine Resort phase II is 50 billion yuan, which shows the government's determination to build it as an important development engine.

Some investors in the tourism industry told reporters of the 21st century economic report that: "From a global point of view, I think the Asia Pacific region is leading the world in the speed of returning to normal activities after the outbreak. The Asia Pacific region is the first to restore the opening and business of scenic spots. It relies on the support and promotion of the government to operate scenic spots safely and increase tourist capacity in a stable and orderly manner. As for the return of the scenic spot industry to normal, I think the next step needs to be taken What we need to do is increase investment. "

From the actual situation, the development mode with tourism industry as the engine has also made remarkable achievements, with the growth rate of tourism leading the Pearl River Delta.

Relying on the port tourism advantages adjacent to Hong Kong and Macao, and the leisure tourism driven by Changlong as the core, Zhuhai's tourism and Exhibition demand has a strong growth momentum, and the hotel performance is relatively outstanding. In particular, Zhuhai Chimelong ocean Kingdom opened in 2014. In that year, Zhuhai's GDP growth leaped from the penultimate of the previous year to the first in the province. The hotel occupancy rate and airport passenger flow increased significantly.

At present, Zhuhai has basically formed ten leisure tourism product systems, including theme park, ocean island, hot spring health preservation, brand events, leisure sports, rural ecology, conference and exhibition, industrial science and education, history and humanities, food and shopping. Among them, festival events, business exhibitions, ocean islands and theme parks are jointly listed as the four world-class tourism products of Zhuhai.

From October to the end of each year, Zhuhai is the most comfortable and busy season. Large scale urban activities such as Beach Music Festival, Zhuhai design week, China International Circus Festival, WTA super elite competition, China air show, Hengqin Music Festival and Daisy Music Carnival, Asian sailing and windsurfing Championships and other large-scale city activities have landed in Zhuhai.

Last year, Zhuhai ranked among the top 30 in the report on China's urban leisure and tourism competitiveness (2020), jointly released by Beijing Union University and Social Science Literature Publishing House.

According to the report, the competitiveness of the basic elements of urban leisure and tourism mainly reflects the urban ecological environment, living environment, landscape resources, cultural resources, leisure and tourism space, as well as leisure and tourism security, and involves the environment needed by local residents for living and leisure and for foreign tourists.

Over the years, adhering to the concept of ecological priority, Zhuhai has actively built an environment-friendly and resource-saving ecological island. In combination with the needs of holiday tourists and the product characteristics of various regions, Zhuhai has launched "tourism + culture", "tourism + sports" and other all-round tourism products, which not only make tourists fully feel the charm of the city, but also improve the happiness of local residents.

?