Sports Shoes And Clothing Industry Data Analysis: In 2021, 67% Of China'S Internet Users Support Domestic Products More

With the rise of national sports health trend and the improvement of national brand awareness, this era is the era of the rise of national sports brand, but also the golden age of development.

According to the data of Chinese netizens' views on domestic brands and products such as hongxingerke in 2021, 67% of the netizens interviewed said that they would pay more attention to and support domestic products, followed by 66.1% of netizens said they had a positive attitude towards the development of domestic brands, and some netizens believed that domestic products still needed innovation and breakthrough, accounting for 57.3%. In addition, 19.1% of netizens thought that domestic products still could not compare with foreign products.

Guochao brand not only meets people's pursuit of fashion trend and means of publicizing personality, but also shows the connotation and value of domestic local culture. The emotional statement, value attribution and community identification attached to the trend also make some domestic brands gain a wave of favor from a new generation of consumer groups.

The increase of attention to domestic products is the improvement of people's recognition and trust of local brands. However, people's "patriotic consciousness" can not become the only pillar of the business development of brand businesses. It is still the most important thing for related enterprises to do their own products well and create good brand reputation in the future.