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Attention: Shandong Finals Of 2021 China 165 Model Competition

2021/8/24 7:03:00 2

　　 Reporter Xia Xiaoyun

　　 The fast fashion with the main characteristics of "fast, ruthless and accurate" is rising rapidly in the fashion industry, which drives the global fashion trend. In the 2021 China 165 fashion model competition Shandong Finals held not long ago, the models dressed in the clothes sponsored by Jinan fangduo Clothing Co., Ltd., the designated fashion brand of this competition, and performed the fast fashion trend of youth passion incisively and vividly.

　　 01 　 Build a mass market brand

　　 Following the trend of fast fashion, Jinan fangduo Clothing Co., Ltd.'s brand youyou wardrobe carefully creates a mass selling brand. New clothes arrive at the store very fast. It only takes 7 days from placing an order to selling clothes on the market. The window display update frequency is also very fast. There are 1-2 new models on display every week. How can you achieve such a rapid market response?

　　 ?“ We will control every link from design to production and sales to make the cycle of each product as short as possible. " Li Zimeng, manager of brand Purchasing Department of CC member store of Jinan fangduo Clothing Co., Ltd., said, "our clothing always follows the trend of the season. We have professional designers and typesetters, long-term fabric suppliers, and strategic cooperation with several manufacturers with an annual production of 5 million pieces, providing strong backing support for channel development and store sales. The complete production system and supply chain system provide strong guarantee for the excellent wardrobe brand operated according to the fast fashion mode. In addition, the company's special logistics operation system will make the clothing from all over the country to the warehouse in only one day, 21000 square meters of storage system from the warehouse to the warehouse only half a day, strong logistics system, also let the rich and diverse, cost-effective products in the shortest time to the terminal.

　　 The target consumer group of youyou wardrobe is 20-45 years old. They are highly sensitive to fashion, and their taste changes very quickly, but they do not have the ability to frequently consume high-end luxury brands. The frequently updated fashion and high price products can meet the needs of this group of people. With the advantages of many styles, large quantity and low price, youyou wardrobe provides more fashion choices for consumers. Li Zimeng told reporters that our company collects the popular styles every year to form a huge style database. In order to keep people looking forward to or fresh to the products, our designers will accurately identify the popular trend when it just appears, quickly collect the current fashion information, and integrate the design with the sales big data and style database. At the same time, we are also constantly innovating the facing materials, so that the clothing not only has a high degree of comfort, but also has a degree of fashion, forming a fashion and in line with the popular trend. Youyou wardrobe has a variety of styles and a rich and perfect product line. Each season, about 120-130 new products are put on the shelves, 80% of which are basic popular ones, and 20% are fashionable ones. Now it is still in the early autumn, the down jacket and wool double-sided overcoat of youyou wardrobe in winter are almost ready in the warehouse, waiting for the right time to be put on the shelves one after another.

　　 02 　　 Join hands with business partners to create brilliance

　　 Youyou wardrobe has always been very popular in the northern market. It has more than 350 stores. It is committed to creating a mass selling brand and becoming "China's UNIQLO". According to Li Zimeng, youyou wardrobe constantly innovates the channel model and breaks away from the traditional agency model. Instead, it actively develops key customers in the form of partners. The company is responsible for products, and key customers are responsible for sales. Both sides achieve win-win results in the form of sales sharing. "Our sharing model always focuses on policy, Other brand sharing models may be a sharing mode when selling at a positive price, and special selling is a sharing mode. We always insist on the policy being unchanged. ". Li Zimeng said that due to the reduction of layers of agency links, the price of products is quite user-friendly, the market is booming, and the brand influence is growing day by day. The company also has a professional investment promotion department and supervision department to track the whole process of franchise store location, decoration, goods distribution, store display, personnel training, break even point calculation, and nanny service.

　　 In addition to youYou wardrobe, Jinan fangduo Clothing Co., Ltd. has four brands: VV clothing, Shu fashion, UU clothing and CC clothing member stores. These five independent brands realize independent operation and coordinated development of multiple brands, mainly focusing on the low-end consumer group aged 15-60. At present, the company's brands are widely distributed in the second and third tier cities, counties and towns, with Shandong as the center, radiating Hebei, Henan, Jiangsu, Shanxi, Inner Mongolia, Liaoning, Anhui, Gansu, Ningxia, Xinjiang and other provinces and regions. Up to now, there are nearly 1000 stores. By the end of the year, 1200 stores have been developed. The preliminary estimate for next year is 2000, and the annual sales volume is 10 million. ?

　　 In the future, fangduo clothing will, as always, be based on the strategic height of "the first brand of national clothing with ultra-high cost performance", follow the popular trend at home and abroad, base on Shandong, radiate the national market, and establish its own industrial park and warehousing logistics operation system (at present, it has purchased 200 mu of land and built a 21000 square meter warehouse center, At the same time, it can accommodate 2000 stores. Speaking with quality and winning by service, fangduo people will join hands with more business partners for sustainable development and create brilliance together.