Hongdou Group Joins Hands With CCTV: Lovesickness And Love Is The Chinese Valentine'S Day, And The National Trend Emerges In The East

Hongdou Group cooperates with CCTV to present the special program of Tanabata in 2021

On August 14, at 19:30 on the night of Qixi, Hongdou Group and CCTV jointly presented a special program on Chinese Valentine's day in 2021, which was specially presented by Hongdou Group in conjunction with China Central Radio and television (CCTV), as scheduled on CCTV-3. The stunning stage weaves a romantic dream beyond time and space on the Bank of Kunming Lake in Xi'an. With the film level shooting lens of the evening party, the audience can meet the wonders of thousand years of history, feel the graceful light and shadow of notes, travel the beautiful scenery of mountains and rivers, and experience the ultimate charm of oriental aesthetics.

Since the first cooperation in 2016, it has been six years since the red bean group and CCTV launched the Chinese Valentine's Day special program, and it has been 21 years since the first red bean Tanabata Festival was successfully held in 2001. Qixi Festival was initiated and promoted by the red bean people at the beginning, and now it has become "our festival", which is increasingly sought after by young people. Along the way, Hongdou Group has been widely praised by all walks of life for reviving folk festivals and carrying forward traditional culture. As an authoritative mainstream media, CCTV represents the highest level of domestic TV program production to a certain extent, which is bound to lead the inheritance of excellent traditional culture. Hongdou Group and CCTV variety show have been holding special programs for many years. Relying on CCTV's strong ability of artistic narration and literary creation, Hongdou Group has brought this romantic and emotional traditional festival back to ordinary people's homes with the cultural, entertainment, audio and video that they like to see, so that people can find the most primitive and pure true feelings in the latest fashion of song and dance.

Before this year's CCTV Chinese New Year's evening party, a unique and well-dressed program host's ancient style evening party trailer pulled the audience who were looking forward to the program into a picture of the ancient Chinese Valentine's Day garden tour. People wearing masks roamed the busy streets of Chang'an, begging for cleverness, reciting, releasing river lanterns, and so on, The lights are dim and the festival atmosphere of the Chinese New Year's Eve is rendered to the extreme. In the program of that evening, Ar + XR virtual stage technology, image sliding screen technology, black technology of "water land air three habitat stage" and the main background of the design concept of "Tianyuan place" were adopted. The main line of the evening program was "love hidden in the light flow", "love from the time" and "love in the glory of a hundred years" as the main line, Together with the audience to explore the pure love between lovers, the trailer continued the unique quaint noise and feelings of the Chinese Valentine's day, showing the unique charm of Chinese aesthetics.

This coincides with the elegant feelings of Hongdou Group in holding a series of activities such as "Chinese Valentine's Day" garden, "releasing River lamp", folk custom experts forum, "emotion seeking" Keepsake selection, "searching for contemporary Wang Wei" poetry contest and other activities. "Red bean Tanabata Festival" has not only become a positive force to arouse the public's memory of traditional culture, but also shows its own cultural temperament, Enabling the soft power of enterprises.

In this evening party, Kang Hui, Ren Luyu, Li Sisi and Zhu Xun, four old hosts, Zhang Tao, Wang Bingbing, Yang Fan and winnina, joined in the party. The lineup was unprecedented, and there were more stars with super first-line traffic. Strong singing will bring Zhou Shen a song "with light and dust", the unique voice makes the light and shadow of Kunming Lake unlimited stirring; Zhang Shaohan, a senior musician, and Huang Minghao, a new generation of singer, performed the program "sword like a dream", presenting an alternative and cool stage; There is also an all-star performance lineup. Cai Ming and the colorful youth perform "Gao Meng" in contrast; The classic reappearance of Phoenix Legend... Unexpected partner, broken dimensional combination, creative mix and match collision, paper umbrella, bamboo forest, sword light and sword shadow, Kunqu Opera, fandai, water sleeve, wonderful scenery of painting, martial arts, Dunhuang, national trend, amazing four, spread the ultimate oriental classical aesthetic picture.

In addition, in Donggang, Wuxi, where the headquarters of Hongdou Group is located, a special performance of "missing and loving each other is Chinese Valentine's Day" in the special way of "cloud gathering, cloud party and cloud Festival", the 21st red bean Tanabata Festival cloud live broadcast theme evening party also brought a "magpie bridge cloud end" gathering for the audience. A total of 77 RMB 4999 cash awards were given to Hongdou members for the most tangible holiday benefits, "Red bean Tanabata Festival" to the climax of the festival atmosphere!