Hebei Qinghe Cashmere Products Market: Party Building Leads To Build Fortress

The Party committee of cashmere Town, based on the principle of "making good use of small positions, exerting great functions and gathering centripetal force", has built an innovation platform and gathered new forces, which has injected vitality into the development of Qinghe cashmere town and built a strong fortress for the party's construction in the field of non-public ownership.

Qinghe cashmere town is located in Qinghe County, Hebei Province, which has the reputation of China's cashmere city and cashmere textile city. It is the first batch of key construction characteristic towns in Hebei Province, and also a textile wholesale market with significant characteristics in China. There are more than 1000 enterprises and merchants in the town area, and the annual sales volume is nearly 10 billion yuan. In order to give full play to the leading role of the party organization, the Qinghe County Party committee established the CPC Qinghe County cashmere Town Comprehensive Management Center Committee in cashmere town. Under the Party committee, there are "general branch committee of non-public enterprises and social organizations of Qinghe cashmere town of the Communist Party of China" and "organ Branch Committee of the comprehensive management center of Qinghe cashmere town of the Communist Party of China", The general branch committee of cashmere town's non-public enterprises and social organizations has jurisdiction over the "Qinghe County E-Commerce Association Party branch" and "Qinghe County cross-border e-commerce Incubation Park Party branch". There are 19 formal party members, 4 probationary party members, 10 mobile party members and 6 party activists.

Over the past few years, the Party committee of cashmere town has taken the principle of "making good use of small positions, giving full play to big functions, and gathering centripetal force". It has transformed the political advantages of Party organizations into the development advantages of non-public organizations, and paid attention to the construction of innovation platforms and the exploration of new forces, so that the party organization has become a good platform for reform and development, advocating practical work and honest management, It has injected vitality into the development of Qinghe cashmere town and built a strong fortress for the construction of the party in the field of non-public ownership.

First, build a platform to build a benchmark for county non-public party building

The Party committee of the comprehensive management center of cashmere town integrates five social organizations, including Qinghe E-Commerce Association, Qinghe cashmere industry upgrading service association, Qinghe cashmere entrepreneur association, Qinghe E-Commerce Association, Qinghe cashmere fashion designer association, as well as relevant functional departments and social service institutions, successively established Qinghe maker alliance, Qingyang pioneer maker space, and Qinghe County cashmere clothing designer association The cross-border e-commerce Park, cashmere design and Exhibition Center and other entrepreneurship and innovation platforms provide diversified entrepreneurship and innovation services such as R & D skills training, joint office, policy consultation, exchange salon, etc. to make them become "visible, affordable, useful and inseparable" party building brand.

Second, strengthen training and incubate entrepreneurial groups

In order to improve the employment skills of e-commerce households, the Party committee actively communicated and coordinated, and strengthened the training of various professional skills. It successively organized and carried out the Qinghe training meeting of "magic bean mother cloud customer service" for e-commerce targeted poverty alleviation. It recruited 40 women who had difficulties in life due to disability, unemployment, job transfer and diversion, and connected 20 poor mothers to their jobs; In view of the rapid development of cross-border e-commerce, Alibaba international station has jointly carried out more than 20 professional training courses, invited industry bigwigs to share, and shared professional knowledge, operation ideas and other dimensions, so as to open up a new vision of foreign trade and enhance a new realm of foreign trade. Through a series of training activities, the business skills of e-commerce practitioners were greatly improved, and the rapid development of e-commerce in the whole county was promoted.

3. Organize activities and organize life actively

In order to reflect the party's ideological purpose of "the development direction of advanced productivity", and further set off the upsurge of "mass entrepreneurship and innovation", under the leadership of the Party committee of the comprehensive management center of cashmere Town, the E-Commerce Association organized and established the "Cashmere town youth maker alliance". Every Thursday, the maker alliance regularly holds a series of salons with the theme of youth entrepreneurship in boundless maker coffee, covering the latest concepts and technologies such as wechat marketing, hand washing skills, vr virtual reality application, etc., and invites outstanding Party members, young entrepreneurs and cultural elites to share industry experience, life experience, entrepreneurial stories, etc, 45 sessions of "Thursday maker Salon" theme activities have been organized and carried out, which has become a place for entrepreneurs to communicate regularly with more than 800 people. In addition, the Party committee of the comprehensive management center of cashmere town also actively organized members to go abroad to expand the market, and successively organized exhibitions in Uzbekistan and Vietnam, which further expanded the international vision and international market of business households, and promoted the better and faster development of enterprises.

4. Highlight identity and optimize e-commerce environment

In view of the difficulties in the supervision of e-commerce enterprises and the confusion of products, the Party committee of cashmere town and the market supervision bureau organized and carried out the practical activities of "Party member demonstration shop" and "Party member demonstration post" to guide Party members and merchants to take the lead in highlighting their identity, being honest and establishing new trends. After positive selection, a number of "Party member demonstration shops" represented by Bailong, Yishang, Hongtai and beiguojiao have emerged in cashmere Town, which has become an advanced model for Party building work to drive enterprise operation and improve enterprise culture construction, which has played a demonstration and driving role for other merchants and optimized the business environment of cashmere town.

Fifthly, seize the opportunity to improve business skills

In the face of the actual difficulties of limited flow of people and logistics caused by the new crown pneumonia epidemic, the Party committee of the comprehensive management center of cashmere Town, in the most serious period of the epidemic, actively connected with pop global fashion network organizations, and carried out a series of public welfare online lectures with the theme of "fashion war epidemic" by using wechat platform to explain the latest market trend for business owners, Guide enterprises to prepare goods scientifically. At the same time, it also cooperates with China international e-commerce center to provide online marketing training for cashmere consumers free of charge. Through the training, the majority of e-commerce business operators learned the latest market situation in time, urgently adjusted the supply chain, quickly focused on key products, and quickly switched the traditional graphic sales mode to live network mode, which led to the linear growth of sales performance. The "chuang'er official" flagship store opened on pinduoduo platform by michelrong company has achieved a sales volume of 3 million yuan per day, creating the first performance of pinduoduo platform live broadcast category.

6. Solve difficult problems and relieve financial pressure

Faced with the actual situation of capital shortage, the Party committee of cashmere town comprehensive management center actively contacted with major financial institutions, and finally won the approval of Agricultural Bank of China. The Bank launched the "e-commerce e-Loan" product for market merchants. The total amount of the loan product is 1 billion yuan. It is a pure credit loan with simple procedures and low interest. Once launched, it will be paid back as soon as it is borrowed, It was immediately sought after by enterprises. In only one day, 36 enterprises applied, and now 10 enterprises have obtained financial support. The "e-commerce e-Loan" product solves the problem of capital shortage of e-commerce households and injects fresh vitality into the development of e-commerce industry.

7. Strengthen the team and improve the coverage

In the past five years, more than 50 outstanding e-commerce practitioners and entrepreneurs have submitted application forms to the party organization, including 20 activists and 12 Party members. The team of Party members has been further expanded and the coverage of Party building has been further expanded.

(source: circulation branch of China Textile Federation)