25 Years, Redefining Joton

In the post epidemic era, the market structure is updated, the industry develops rapidly, the national tide culture prevails, and the Z era rises, consumers show more personalized needs, they attach importance to aesthetic and cultural value, and have independent Fashion life Attitude. This is both an opportunity and a challenge for Chinese brands!

Looking back at the past 25 years, Jordan has been responding to the changes of the times and constantly innovating, which has gone through five major development periods.

　 1 - brand incubation period (1996-2000)

In 1996, Wenzhou Qiaodun Clothing Co., Ltd Founded by Mark & Spencer and Jeff Famous brands at home and abroad, such as banks (winner of British Royal medal) and apple / aemape (American apple group), have gradually accumulated the manufacturing strength and quality reputation of high-quality suits.

　　 2-brand introduction period (2000-2006)

From 2000 to 2006, the company began to cultivate "joton" and "jodol" men's wear. Huang Rihua was invited to be the spokesperson of CCTV's Happy Dictionary for five consecutive years, which was broadcast by Wang Xiaoya "High quality suit, made by joton" has become the endorsement of high quality brand.

　　 3-brand style building period (2006-2010)

From 2006 to 2010, Jordan strengthened its own product design, integrated technology, management, capital and various resources in the international market, enhanced the core competitiveness of the brand, and built jodoll into a "high-end business men's wear brand".

　 4-brand maturity capital strategy (2011-2014)

From 2011 to 2014, joton implemented the brand strategy, held the first brand conference, and put forward the brand spirit of "he He Ri Xin" and the brand core concept of "harmony, fit and field".

　 5-internet + strategy (2015-2021)

From 2015 to 2021, joton made use of the advantages of Internet + to create its own content products, put forward a user-centered innovative business model, build brand differentiation competitiveness, and form a systematic, standardized and innovative brand operation mode.

　 25 years is a mark and a new life

The world is changing, China is changing, but people's desire for a better life remains unchanged, Joton The original intention of creating high quality life remains unchanged. Over the past 25 years, joton has adhered to the principle of "one thing, one suit", from smart suit making to brand Omni channel development, from full scene fitting to advanced customized service, from gentry culture to high-quality life advocacy!

　 1 - dress culture pioneer

With the mission of advocating dress culture, Mr. joton set up China business men's wear research center and held "Mr. Jordan" and gentry clothing culture festival to continuously advocate the concept of "putting formal clothes into daily life".

　　 2 - creative and quality focused

Joton, as the standard setter of Chinese suits and coats, has always focused on the production of high-quality suits, insisting on one thing, one suit.

　　 3 - quality life advocate

Joton always advocates high quality life and makes unremitting efforts to shape the quality of customers with both internal and external cultivation.

The first Chinese gentry costume culture festival in 2021

Pay homage to classics and recreate fashion

　 　COLOR

The blue color of porcelain symbolizes the quality of celadon handed down from generation to generation after tempering and the quality of craftsmanship. It also implies the connotation of the customer group that is gentle and elegant, with both internal and external cultivation.

　 　TYPE

Brand fonts are upgraded from classic Roman style to more fashionable bold type, and the adjustment of visual difference and letter length width ratio is more simple and modern, which is also the current trend of young fashion.

　　LOGO

The simple and round horse logo symbolizes "Chivalry" and "gentlemanly demeanor", and represents the contemporary man's quality of "internal and external cultivation, self-confidence, harmony and diversity".

25 years, redefinition Joton , starting with visual upgrade.