Pay Attention To The Market Situation And Development Trend Forecast Analysis Of Chinese Hanfu Industry In 2021

Paying attention to the development of Han nationality's clothing, the full name of which is "the traditional costume of Han nationality", also known as Han dress, Han costume and Huafu, is a unique Han nationality style and character formed through natural evolution from the Yellow Emperor's accession to the throne to the mid-17th century (the end of the Ming Dynasty and the beginning of the Qing Dynasty) in the main residential areas of the Han nationality, The traditional clothing and accessories system, which is obviously different from other ethnic groups, is the embodiment of China's "country of clothing", "state of Rites", "Splendid China" and "sailis". It carries the outstanding crafts and aesthetics of dyeing, weaving and embroidery of Han nationality, inherits more than 30 intangible cultural heritage of China and protected Chinese arts and crafts.

Hanfu market will break through 10 billion

Nowadays, Hanfu has become a favorite dress for many young people, and it has even become a fashion trend to wear Hanfu for travel. With the new crown pneumonia epidemic situation gradually under control, Hanfu market ushered in the outbreak period. According to the data, the market scale of China's Hanfu industry will reach 7.96 billion yuan in 2020. According to the forecast of China Business Industry Research Institute, the market scale of China's Hanfu industry will reach 10.5 billion yuan in 2021.

The data show that: organized by China Business Industry Research Institute

The number of Hanfu fans will exceed 5 million

From 2016 to 2019, the number of Hanfu enthusiasts in China has maintained a high-speed growth of more than 70% for four consecutive years, and the number of Hanfu enthusiasts continues to expand. According to the data, in 2020, there will be 4.225 million Hanfu enthusiasts in China. According to the forecast of China Business Industry Research Institute, the number of Chinese Han clothing enthusiasts will reach 5.176 million in 2021.

The data show that: organized by China Business Industry Research Institute

Online sales account for nearly 50%

According to the data, Taobao or tmall account for 48% of Chinese clothing consumers; The proportion of physical store channel was 43%, second only to Taobao and tmall; The proportion of self-made products was 9%.

The data show that: organized by China Business Industry Research Institute

Development trend of Hanfu industry

1. Favorable national policy support

In recent years, the state has paid more and more attention to the support of excellent traditional culture. Relevant policies such as "opinions on the implementation of the project of inheriting and developing Chinese excellent traditional culture" have been issued to promote the revival of traditional culture. The Central Committee of the Communist Youth League has also taken the lead in holding traditional cultural activities such as "Chinese costume day" to further promote the development of Hanfu market.

2. New retail drives Hanfu sales market

With the growth of new media platforms such as short videos, Hanfu culture has accelerated into public vision. According to the data, the number of topics played on tuiyin Hanfu exceeded 10 billion times; There are more than 80 million fans and participants of Guofeng music in station B. With the rise of new media such as short video, the sales channels of Hanfu have been expanded, which further drives the sales of Hanfu market.

3. International influence continues to expand

In January 2020, invited by China's brand innovation and development project, many well-known Hanfu brands, such as hanshanghualian, jiujinsi and qianshanyuandai, appeared on the big screen of New York Times Square to display Hanfu on the world stage, so that more people can understand and understand the Chinese culture and oriental aesthetics. Hanfu is gradually going to the whole world, and the Hanfu industry is going to be internationalized.