Domestic Shoes Are "Fried", Is The "Stir Fry The Author" Patriotic Enthusiasm As A Gimmick Of A "Loophole" Behavior

If the domestic brands lose the trust of consumers because of the fried shoes, it is tantamount to trying our best to break the road of upgrading domestic brands.

In recent years, Nike, H & M and other brands' boycott of Xinjiang cotton continued to ferment, and Chinese people began to support domestic brands, setting off a wave of patriotic upsurge. However, during the "Qingming holiday" in the past, the topic of "domestic shoes" was hyped by shoe dealers, and the topic of soaring value was on the hot search list, and a large number of netizens expressed dissatisfaction with the quietly rising prices of some domestic brand shoes.

The price of this kind of luxury goods has aroused the dissatisfaction of netizens. Many people think that "the original price is expensive", "there is no room for promotion for this kind of shoes", "it is beyond the psychological range and unacceptable", and they think that the products are not worth such sky high prices. There are also shoe industry practitioners in an interview with the media, said that the recent sales of domestic products peers continue to increase the price of goods, and even some peers rely on a large number of scavenging goods and then sell at a high price to earn back a car. Domestic shoes are "fried", is the "fried author" for patriotic enthusiasm as a gimmick of a "drilling holes" behavior. After boycotting overseas brands, young people set an example to support domestic products, and chose to place orders for famous domestic brands such as Li Ning and Anta. However, they found that the value of domestic shoes had skyrocketed and became the object of "high climbing", which not only increased the economic pressure on consumers, but also disrupted the normal market order.

In this regard, on April 5, Xinhua News Agency commented on the "shoe frying" incident

In recent years, domestic brands have made great progress in science and technology research and development and appearance design, and indeed have the confidence to move towards the middle and high-end market. In addition, some foreign brand shoes have been ignored by the Chinese market due to their malicious "block" and "Xinjiang cotton" behavior, and consumers have voted with their feet to support domestic products, and domestic brands have encountered a good development opportunity. If the shoe lovers can't buy the shoes they want because of "frying shoes", and then let the domestic brands lose the trust of consumers, it is tantamount to trying our best to cut off the road of upgrading domestic brands.

At present, a few Internet platforms, under the banner of "true and false identification", take the opportunity to add fuel to the flames on the issue of "shoe speculation". Some platforms provide credit support for young consumers who are "frying shoes" and "hoarding shoes", playing an ignominious role.

At 10:00 p.m. on April 5, dewu app also responded to the price fluctuation of shoes, saying that in addition to the online shoes, after checking the products on the whole platform, 20 shoes with large price fluctuation were removed from the shelves, and the sellers suspected of maliciously influencing the price of goods were banned In fact, as the Xinhua news agency said, it is not new that there is a certain premium in the second-hand market for limited shoes of well-known brands. However, the price explosion obviously exceeds the scope of premium and is far away from the law of value, which is not a normal phenomenon of market operation. The original intention of boycotting some overseas brands is to safeguard the patriotic feelings and the interests of the people. As a result, the price of domestic shoes has soared, and ultimately the interests of consumers will be damaged. Under the pretext of patriotic enthusiasm, the atmosphere of raising prices and arbitrarily distorting the market should not be intensified.

It is reported that, at present, on the dewu app platform, except for some styles of shoes which still exceed 5000 yuan in some models, the price of shoes on sale has become normalized. Many consumers said that after the price of sneakers tends to be normalized, they can finally "afford" sneakers.