The Reporter Observes The Consumption Upgrading Under The "Defense War" In The Vegetable Market

Vegetable market, perhaps one day will become a memory.

As an important "hub" of three meals a day for every city dweller, the vegetable market not only "saves" people's stomach, but also carries and digests a lot of emotions. When you enter the vegetable market, fresh fruits and vegetables, red leaves and green flowers beckon to you, you can choose to pass the time and walk into the real details of life. However, the tentacles of the industrial Internet have invaded people's daily life in the past two years, breaking the breath rhythm of urban life.

As the last undeveloped "rich mine" of offline traffic, the vegetable market has become a must for the giants. "Batj" who are good at making various rules with traffic and scenes have rushed to line up and set up their troops, trying to reconstruct people's food basket project.

There are also some voices saying that we need to protect our vegetable market. This has also triggered people's discussion on the process of consumption upgrading. With the increase of the number of new middle-class people, they have become the main target population of fresh e-commerce. On the other hand, in traditional Chinese culture, the vegetable market actually undertakes the function of meeting the lives of most ordinary people.

Some people say that only the old people go to the vegetable market now, which is a good way. Some people also say that, in the long run, will street vendors lose their jobs? Some even assert that the market will eventually disappear. To some extent, it's a change in business model and lifestyle.

In fact, compared with some western developed countries, the daily purchase of fresh meat and poultry will go to large supermarkets. Chinese people have always been keen on the vegetable market.

First of all, the majority of families in China are still the older generation of middle-aged and elderly people who have the highest loyalty to the vegetable market. Secondly, they are more sensitive to the price, which is different from the younger generation's high requirements for fine sorting and quality of goods. What they need is extreme freshness and low price.

From the root, it is also related to the commodity supply system. According to the author's observation, in developed countries, taking Britain as an example, the fresh goods with higher quality are usually supplied to supermarkets rather than markets.

People of different classes will have different choices. Waitrose claims to offer British Royal standard goods at high prices, which has become a symbol of middle-class identity. The reason why the price of Waitrose goods is high is certainly not entirely dependent on its status as a royal special supply, but mainly because of its source of goods.

It is said that wartrose attaches great importance to its source of goods, and its ingredients are almost from farms in the UK and even around the world. Through strict selection of farmers from all over the world and cooperation with trustworthy farmers, it ensures that the introduction of pure natural products with the highest quality is ensured. They refuse to model production, such as chickens that have never exercised in their whole life. They adhere to some original ecological concepts, such as keeping live animals free.

But back in China, the situation is very different. When we want to buy better quality and fresh agricultural products, going to the rural vegetable market seems to be the most convenient way. In the subconscious of consumers, the super long supply chain system may reduce the freshness of dishes and increase the price of dishes.

Perhaps in the process of constant consumption upgrading, the status of vegetable market in Chinese life will continue to weaken. But for the public, what we can't lack is the shopping scene with the breath of life; for enterprises, what we can't lack is the deepening of the supply chain system and the control of product standardization.

With the development of economy, when the shopping scene full of humanistic care and high-quality supply chain appear at the same time, consumption upgrading will also come quietly.

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