UNIQLO Launched In Spring And Summer 2021 With Lifewear As The Theme

On March 11, UNIQLO's spring and summer 2021 new product launch conference was held in Shanghai. With the theme of "city of vitality" of lifewear, this conference launched ten series of "vitality clothes" of spring and summer 2021, which brightened the new life with colorful colors, functional fabrics, brand-new design and artistic aesthetics.
Under the new normal, people's living and consumption habits have changed greatly. Previously, UNIQLO, together with first finance and economics, released the 2021 new vitality consumption report, which found six major changes from consumer psychology to behavior: keeping healthy has become the first priority of life, scene switching has become the new normal, home comfort has returned to the root of life, sustainable development has become a universal consumption consciousness, a better life has been found from around, and quality and benefits have been taken into account. This precise insight into people's new life needs has been responded to in UNIQLO's top 10 "clothes for life" in spring and summer 2021.
It includes UNIQLO life and sports series, sunscreen series, airism comfortable series, ut world cultural and creative pioneer series, designer cooperation series, spring and summer new series, UNIQLO home life series, healthy and dynamic children's wear series, new classic series and comfortable jeans series. All of them showed full of vitality in the way of scene at the hair fair. The brand hopes to inject vitality into the future life and lifestyle with the continuous evolution of innovative clothing.
It is worth mentioning that the family life series is launched by UNIQLO * *, which integrates black technology fabric into home life, aiming to make home life more diversified, more comfortable, more efficient and more relaxed. At the same time, the healthy and energetic children's wear series has also launched a series of sunscreen for children, and a new size of 160cm has been added.
In terms of UT products, which have attracted the attention of young fashion users, UNIQLO launched a series of cooperation ut with the Louvre Museum, Haruki Murakami, Jurassic World X kongshanki, Jason Polan, etc. this time, it constantly gives new inspiration to life with different artistic and creative stories, and continues to highlight the role of UT as a bridge to communicate world culture.
At the same time, UNIQLO's 2021 sustainable development report was also released at the meeting. Brand founder Liu Jingzheng talked with economist Jacques Atali to discuss the "road to the world of positive energy", and put forward the value proposition of "life economy", "positive energy society" and "altruism", so as to contribute to the global beautiful society with the power of clothing.
UNIQLO's latest achievements in continuous innovation of new digital retail experience were also displayed at this conference. It is reported that UNIQLO's official website app and wechat app have launched a new digital service, stylehint clothing point inspiration. No matter online or in physical stores, smart map recognition can be realized with one button of mobile phone, which will be an active clothing search guide.
On the evening of November 11, UNIQLO launched its first new product "live show" in the wechat official website applet and the live room of tmall UNIQLO to meet the shopping and shopping needs of consumers everywhere. It is reported that the exhibition will be open to the public from March 12 to 14.