&#New Me Is Within Your Reach

In 2020, it is not easy for all social strata and groups. Under the impact of an epidemic, some people are crushed by the dust of the times, while others are facing difficulties under pressure, and continue to write contemporary stories with an innovative attitude. Either it is to seize the outlet of contactless shopping and continue to plough deep into the e-commerce industry; or rely on remote office to complete their own work; online education has once again become a wind outlet for entrepreneurship. The new industry pattern and new lifestyle reflect the optimistic and strong spirit of people abroad.

All kinds of changes of human beings must resonate with the times. The development and change of society is the projection of countless people's lives. Since 2020, the Ministry of human resources and social security, the State Administration of market supervision and Statistics Bureau have jointly released a variety of new professions, including live TV salesman, E-sports operator, etc. Zhang Bingzi, director and researcher of the social development department of the development research center of the State Council, believes that the continuous emergence of new jobs reflects the vitality and creativity of China's economic life in recent years, and new industries, new formats and new models are constantly bursting with new momentum.

From the individual level, the rise of these new professions also represents a new direction of life, the emergence of a new way of life. It can be said that the release of new jobs is a reflection of the rapid development of the current society. Both groups and individuals are actively or passively changing in this situation. In the same way, how to show a new side in the progress will become a common theme in the new year. It's true for a person, and it's true for a brand.

　 01 / seven wolf's new attitude TVC, touching audience pain point

Recently, Seven wolves The tvc advertisement with a new attitude is released, with the theme of "new me, new self within reach". It expresses the attitude towards the "new self" that everyone cares about at the time of the new year, and at the same time, it also shows the "new self".

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For individuals, what is a new self? In fact, it may not always represent the birth of a new self, but more, it may be a kind of excavation and attention to the existing self, and then listen to the inner voice. To deeply understand ourselves, to discover the neglected flash points that exist in us, and to discover the things that we really yearn for and pursue in our hearts, this process will constantly trigger the awakening of the new self, and because of this, it has become accessible.

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New me, never far away. When you drink a healthier drink, when you start to try night running, when you take away from work and enjoy the pleasure of company with your family, when you feel the real ownership at the moment of letting go, when you regain your love and find a new meaning in life You will gradually find a new self. A short TVC video has covered the "top priorities" of the young generation, such as career, family, love and dream.

"New me" is exactly what countless young people are constantly exploring. The main idea of the seven wolves is: not blindly follow others, listen to their own heart, and move in the direction they want, "new me" is on the way, and a new self is within reach. The theme of "new me" not only insists on but also dares to try. The theme of "new me" profoundly reflects seven wolves' Thinking on the origin of brand values. It is also the most gentle encouragement for everyone who works hard to live in the new 2021.

　 02 / keep pace with the times, shape brands and upgrade their own brand connotation

　　 Seven wolves The view of new me not only stems from its insistence on "more than one side of men and consistent character", but also from its development experience of brave exploration and continuous innovation in the past 30 years. Especially in recent years, with the rapid emergence of new technology and new situation, the exploration of new self is placed in a more prominent position.

For septenaeus, from the classic two-sided, to today's animal protection series theme jacket, from the traditional offline sales channel to today's multidimensional and three-dimensional live marketing matrix, its classic is also constantly changing with the times. This is a vivid interpretation of the spirit of "new me", and it also represents the unity of original intention and innovation, quality and trend.

The seven wolves, which have already been established, constantly show the brand's new strength. From the outbreak of the epidemic at the beginning of the year, donations were made as soon as possible to fight the epidemic; at the same time, it was rapidly upgraded in the form of digital economy, live broadcast, small program distribution, online member special sessions, etc., forming a multidimensional and three-dimensional live marketing matrix; It has always been practicing the social responsibility of enterprises, and has reached long-term strategic cooperation with 3D artists and Yunnan green development foundation to help protect animal diversity; in conjunction with China Youth Daily, it has broken through the times and gathered young people in various fields to show the spiritual outlook of Chinese youth in the new era with youth declaration and fashion attitude.

According to the statistical results of commodity sales in China released by the China Federation of Commerce and China National Business Information Center, Seven wolf jacket It has been ranked first in the comprehensive market share of similar products for 20 consecutive years, and the reputation of "king of jacket" is worthy of its reputation. Focusing on the core category of jacket, seven wolf has been deeply exploring the field of men's wear. With fashion, quality and age-free as design ideas, and based on international quality, it has always been committed to creating products that conform to the diversified life forms for consumers, convey the life concept in line with the spirit of the times, and encourage people to create a better life together.

New me is not far away from us. Men have more than one side. They can start with a new jacket and be within reach.