Lanxi: Textile Enterprises "Two Legs" To Achieve Steady Development

During the "14th five year plan" period, Jinhua's main objectives of economic and social development mentioned "striving for the leading city of socialist modernization", "the key point is to build a leading city for dual cycle development and build a new highland for inland opening up". The "double cycle" pattern has injected new momentum into the development of enterprises. Since the beginning of this year, Lanxi textile enterprises have overcome various difficulties, turned crisis into opportunity, and implemented precise policies. On the one hand, they expanded new sources of customers in the international market, and on the other hand, explored new demands in the domestic market. New kinetic energy surged in the "double cycle", enabling the enterprises to develop steadily in the adverse situation.

In the workshop of Zhejiang blue dream Textile Co., Ltd., workers are rushing to make a batch of orders from Guangdong. As a foreign trade export accounted for 80% or 90%, the first half of this year is very difficult. Chen Yan, deputy general manager of enterprise sales, told reporters that this year's epidemic situation is a big test, which makes people start to reflect on whether the business model based on foreign trade can support enterprises to go higher and further.

Chen Yan, deputy general manager of sales of Zhejiang lanzhimeng Textile Co., Ltd.: the potential and demand of our domestic market are very huge. Therefore, it is very important for us as a local enterprise to develop the domestic market.

Chen Yan said that in the first half of this year, after visiting the major domestic textile markets, according to the information collected from the market, they developed a number of products suitable for the domestic market and trends. After putting them on the market, they achieved good results and developed many domestic customers.

Chen Yan, sales Deputy General Manager of Zhejiang lanzhimeng Textile Co., Ltd.: for our enterprise, walking with two legs is a more stable one. In the long run, it will be a more stable development direction. Therefore, after that, our enterprises will not only focus on the export (trade) market, but also continuously develop the domestic (trade) market for some products in the domestic market.

With the recovery of foreign trade market before, some textile enterprises in Lanxi have also adjusted their thinking, and actively explored new markets in ASEAN and other regions while stabilizing their old customers in Europe and the United States. During this period, Zhejiang Seven Star Textile Co., Ltd. has been cooperating with customers in ASEAN countries such as Vietnam. Chen Huan, director of the office of Zhejiang Seven Star Textile Co., Ltd., said that the stable development of enterprises this year is inseparable from the full support of Lanxi Party committee and government. Government departments not only organize enterprises to participate in online exhibitions, but also set up special classes to help enterprises develop market together. All these efforts have not been in vain. In September, Zhejiang Seven Star Textile Co., Ltd. ushered in the harvest, and the enterprises have received many orders from ASEAN countries. Up to now, the export of white fabrics from enterprises to ASEAN has increased by about 30% over the same period of last year.

Chen Huan, office director of Zhejiang Seven Star Textile Co., Ltd.: continuous investment in technical transformation, R & D and intelligent manufacturing will enable the quality of products to better meet the needs of customers.

In order to make textile enterprises develop steadily, Lanxi economic and Information Bureau has done a lot of work. In particular, foreign trade oriented denim enterprises are encouraged to open up new domestic customers. After half a year, the proportion of domestic sales of enterprises has gradually increased from 10% to about 30% at present. In the next step, Lanxi will continue to encourage textile enterprises to repair both inside and outside, realize "two legs" walking, and lay a solid foundation for the better development of enterprises.

Lanxi economic and Information Technology Bureau Industry Management Division relevant person in charge: from the current point of view, after half a year of internal and external circulation of a through, to create a quantity up. The enterprise is also full of production, and the staff is stable. Although the profit at this stage is not as high as that of foreign trade, but our double circulation is equivalent to walking with two legs. In this way, it will be very beneficial and healthy for future development.