Fun Time And B. Duck Duck Open The New Trend In Early Autumn!

From December 21 to December 24, Lixun group x B. duck duckling children's early autumn 2021 product tasting meeting was successfully held. Business partners from all over the country gathered in Quanzhou headquarters to jointly look forward to the brand development vision and career blueprint for the new year.

With "fun time" as the theme, this tasting session deeply analyzed and interpreted the brand proposition of b.duck duckling children be playful. In 2021, b.duck ducklings focus on the concept of children's growth. Guided by market demand and cutting-edge trends, b.duck combines creative inspiration and popular style. While maintaining the freshness of IP and brand differentiation, it creates the unique personality of b.duck duckling children and presents children's free and diversified interesting childhood.

　　 1. Brand development takes a new step

On the scene of the tasting meeting, Mr. Huang Huoming, chairman of Lixun group, said that since 2017, the B. duck little yellow duck children's project has stepped into a new arena, and he made a keynote speech from four aspects.

1. Higher standard operation. We should seize the good market opportunities, improve the standardization from the aspects of channel, operation and authorization, and realize the comprehensive transformation and upgrading of the brand.

Second, intensive farming market. Carry out systematic investigation, in-depth investigation and accurate planning for each major region / market, and further expand and layout the brand through intensive market cultivation.

Third, terminal commodity selection. Taking the market as the criterion, by combining the channel data and demand, we will shift our vision from single product to overall operation, and through the promotion of serialization, we can achieve the improvement of terminal sales performance.

4. Brand concept. Firmly believe in the brand concept, through the combination of regional characteristics and their own store operation strategy and layout, to achieve the steady development of the terminal.

　　 2. Efficient implementation of retail standards

Mr. Cao Qianjin, deputy general manager of B. duck little yellow duck children's project, took the promotion of terminal retail standards as the theme, and made speeches from three aspects: Retail standards and regulatory mechanism, retail display standards, and retail terminal talent training mechanism, so as to help agents effectively improve terminal sales conversion rate and sales performance.

　　 3. Beauty feast

The early autumn 2021 fashion new products displayed in this new product tasting meeting have undergone rigorous screening and careful selection, and have undergone all-round transformation and upgrading from product design, production technology, fabric selection, color application and other aspects, striving to present a fun, fashionable and comfortable new product appearance feast for business partners.

In 2021, b.duck duckling children will also pay more attention to the functional demands of products, integrate high-end fabrics and high-tech creativity into the research and development of IP products, escort the healthy growth of children of the new generation and interpret the new definition of children's wear.

　 4. Exquisite ordering in fashion exhibition hall

A wide range of autumn new products have been displayed in an orderly manner, and the exhibition hall has created a fashionable and comfortable ordering space for business partners through functional pop, theme DP point, series POP display, etc., which brings three-dimensional, rich and multi-level beautiful sensory enjoyment and realizes efficient ordering experience.

With a warm atmosphere and enthusiasm, the tasting meeting was very lively. Business partners who focused on ordering new products praised the new products in the early autumn of 2021.

With the joint efforts of all, this early autumn new product tasting meeting has come to a successful conclusion. In 2021, B. duck little yellow duck children will adhere to the management concept of refined and intensive cultivation, continuously improve the brand competitiveness, and work hand in hand with business partners to continue to write a new children's fashion legend.