Is The Fund Actually In Place?

In June 2020, domestic brands“ Goso sweet girl ”The official website released the news that it had completed a round of financing of nearly 100 million yuan by the end of 2019, and the investor was Xianfeng Qiyun. It also said that after financing, it would further expand the sales channels such as local stores, continuously improve the investment in product research and development, and the operation efficiency of online and offline Omni channels.

Founder and CEO of Xiangmi boudoir Yuan Qiyu "It's a great honor to be recognized and supported by investors. Since its establishment, we have attached great importance to insight into consumer demand and build a digital platform. We have used data-driven growth and enabled supply chain and terminal sales, leading the industry in consumer group coverage, demand mining, product research and development, and channel management. China's sinking clothing market has a vast space, and the time for breeding comfortable and cost-effective lifestyle brands has become increasingly mature. We will continue to take consumers as the center, and provide more, better and more products that meet the diversified needs of consumers on the basis of digitalization and data-driven. "

Wang Shiyu, managing partner of Xianfeng Qiyun, said: "Xiangmi boudoir is expected to grow into one of the most competitive teams in the field of consumer brands in the sinking market. In terms of brand perception, product research and development, supply chain management and online and offline channel operation, the core members of the team complement each other, have forward-looking international vision, profound consumer insight and strong implementation ability, and can bring years of industrial experience and resources to target markets and groups. At the same time, we are optimistic about the huge consumption potential stimulated by the improvement of brand and quality demand in the sinking market for a long time, and look forward to working with Xiangmi boudoir to promote brand and digital innovation in the sinking market. "

According to Tianyan information, Shenzhen Xiangmi boudoir Clothing Co., Ltd. was established in March 2014 with Yuan Qiyu as its legal representative. From the underwear category, Xiangmi boudoir focuses on the R & D, design and sales of comfortable and cost-effective lifestyle products.

Through the national enterprise credit information publicity system“ Sweet girl ”According to the equity information of Guangdong Xiangmi boudoir Technology Co., Ltd. (established on August 22, 2019), the investment amount of Chongqing Xianfeng Qiyun equity investment partnership (limited partnership) is 2.686568 million yuan, and the equity information of Shenzhen Xiangmi boudoir Clothing Co., Ltd. (established on March 31, 2014), which is one of the business entities of Xiangmi boudoir Technology Co., Ltd. (established on August 22, 2019), Chongqing Xianfeng Qiyun equity investment partnership (limited partnership) contributed 268656 yuan.

Through the above inquiry, it can be seen that the investor "Xianfeng Qiyun" has invested a total of 29552240 yuan in Guangdong company and Shenzhen company, but the actual capital injection is less than 3 million yuan, which is obviously far from the nearly 100 million yuan publicized. Whether the financing is actually in place or not is a serious doubt. Generally speaking, if the real financing of the enterprise is in place, investors need to make corresponding share changes to protect the rights and interests of shareholders. However, as of November 2020, no change has been found in the shares of Xiangmi boudoir related enterprises corresponding to the financing scale publicized. Is the 2.95 million yuan real or 100 million yuan real?

"Xiangmi boudoir" financing nearly 100 million yuan is a successful financing news released by 36 krypton media. From the end of 2019 to nearly one year now, even from June this year issued by the news, it has been nearly half a year. Whether the huge amount of financing is actually in place as stated on the official website, or is it just a kind of brand promotion? I doubt it. With the long road to the epidemic, the capital is vital to the enterprise, and the huge financing information of the enterprise will undoubtedly have a huge impact on the market, the public, suppliers and agents.

Whether Xiangmi boudoir actively released financing news is for the sake of brand marketing, stabilizing suppliers and the market, or whether the funds are in place. Should enterprises give a clear account of the real situation of financing?