With Only One Kind Of Fabric, Sales Of A Textile Enterprise Increased By 30%! But The Follower Is Already On The Way: 3.4M Loom, Buy It!

As of this year, we have only made 10 million orders for home textile fabrics, especially for imitation fabrics. Home textile orders exported to Japan, South Korea and other regions increased by more than 30% year on year this year, with sales exceeding 50 million. Under this textile market this year, the hot situation of home textile all year round is somewhat beyond our expectation. " A person in charge of textile enterprises said.

Of course, this enterprise is not the only one. In October, textile enterprises have added new wide width home textile machines, giving up National Day holidays and seizing time to produce home textile orders. Not only our upstream textile enterprises feel obvious, some terminal sales data also show that this year's home textile market is really good.

According to the monthly retail sales report released by the U.S. Department of Commerce, the retail sales of furniture and household goods in the United States reached $10.4 billion in October, an increase of 5.2% over the same period last year. In addition, the retail sales of furniture and household goods in the United States increased by 5.3% in the three months from August to October this year, still slightly higher than the 5.1% increase of the overall retail sales of the United States in the same period. At the same time, the performance of some specific home textile businesses can also explain the hot domestic textile market.

In September, big lots, a North American retailer chain, saw a phenomenal increase in sales in the second quarter. Among them, household textiles increased by nearly 50% year-on-year. Broyhill's bedding, bathroom textiles and carpets are selling like crazy. The hot sales of home textiles make Biglots buy a large number of home textile products to meet the market demand.

Athome, a large North American home textile retailer, saw sales of $515 million in the second quarter, up 50.5%. Net profit for the quarter was $89.4 million, an exaggerated increase of 760%, far exceeding the net profit of the same period last year.

It can be seen that the terminal home textile market is indeed a little unexpected. Why can home textile stand out in many textile products?

Although the total sales of furniture products and furniture in the United States have increased year-on-year in recent months, the total sales of household goods and furniture in the United States from January to October were 89.1 billion US dollars, still 7.2% lower than that in January October 2019. It seems that the home textile market in December did not decline more than that in the United States. Two phase contrast, the sales of home textile products is naturally more prominent.

This year, due to the continuous outbreak of epidemic in Europe and the United States, many countries and regions have adopted extraordinary measures, including various measures to close down the country, close the city and restrict going out. It is precisely these travel restriction policies that lead to the reduction of consumers' social activities such as travel, parties, dinner parties, etc. staying at home for a long time naturally does not require high requirements for clothing and dressing up, which also suppresses consumers' clothing consumption demand.

At the same time, the increase of activities at home will also bring consumption of towel, bath towel, curtain, bedding and other home textile products, especially under the stimulation of the epidemic situation, some hospitals and hotels will increase the frequency of cleaning, changing bed sheets, quilt covers and other bedclothes.

In addition, there are many cases of closure of brand clothing enterprises due to the decrease of sales volume due to travel restriction this year, and the clothing sales are very dependent on these offline stores, and the sales volume also decreases synchronously because of the decrease in the number of stores. However, most of the home textile products are sold in some large shopping centers, which will not be closed easily. Instead, they will bring a lot of traffic because of consumers' rush to buy daily necessities.

These factors bring home textile sales growth, although this overall increase may not be high relative to previous years, but compared with the collapse of clothing is much better. But when the market is aware of the textile varieties of home textile products are still good, may not be a good thing.

We all know that the textile market is not good this year, especially conventional products are basically victims of this year's epidemic. There are not a few enterprises eager to escape the "deep pit" and get out of the state of less orders and low profits. At the beginning of the epidemic, a large number of enterprises flocked to protective products. Now the home textile market stands out from the crowd and will certainly attract the market's attention.

The hot sale of home textile products has been very obvious since last year. According to a person in charge of a textile enterprise, 1000 new types of home textile looms were added in the company's location only last year, and the annual profit of one loom can reach more than 100000. Because of this, they have recently planned to transform into home textile products.

Compared with many enterprises still stay in the idea of transformation, this year in the epidemic situation to replace machinery and equipment, layout of home textile market is not a small number of textile enterprises. According to a person in charge of a textile enterprise in Nantong, there are a lot of textile mills near them, which are all conventional varieties. However, the market is very poor this year, and almost every order is less than half of that in previous years. Although there are no orders, lack of funds, but to see the hot sales of home textile orders, recently many enterprises have been replacing 3.4m looms to do home textile products.

Whether it is planned or has been implemented, the market to the home textile market is not a small number of enterprises. The reason why the home textile market has been able to strengthen this year is mainly because its overall demand has not dropped as much as clothing, not because its demand is growing. However, in the case of constant demand or even slight decline, a large number of textile enterprises will inevitably lead to oversupply.

Maybe next year, the home textile market will not be as good as expected, and even fall into the state of low price competition, and the large orders and high profits in the past may disappear again.