The Sales During The Period Of "Double 11" Of SEMAR E-Commerce Accounted For About 15% Of The Annual Sales

According to the news on November 17, the media learned that the sales of SEMAR e-commerce during the "double 11" period accounted for about 15% of the annual sales.

According to reports, during the "double 11" period in 2020, SEMAR e-commerce will realize 1.718 billion yuan of Omni channel retail (Gmv, the same below), with a year-on-year growth of more than 20%. In the list of tmall global carnival season 2020 brands (ranked by the sales amount from November 1 to November 11), the company's SEMAR brand ranked eighth in men's wear category, and Balabala brand ranked first in maternal and child parent-child category.

Since this year, SEMAR's live broadcasting business has achieved rapid growth in the context of the epidemic environment, providing a new traffic entrance for the company's online business. But the company said that the current scale of live broadcast business accounted for the overall scale of e-commerce is still relatively small. In addition, SEMAR said that the company also attracted the target customers to tmall and other platforms to obtain traffic by means of live broadcast of shaking tone.

According to the media, in this year's tmall double 11, clothing brands ushered in a big outbreak. According to data from tmall, from November 1 to 10:00 on November 11, 69 clothing brands have been sold in the global carnival season of tmall double 11, with a turnover of more than 100 million. At the same time, the live broadcast has become the main position of the brand, and the clothing business has launched more than 100000 shows.