Tmall Double 11: Nearly 500 Taobao Live Broadcasting Rooms With Over 10 Million Transactions

Just in the past, tmall's double 11 has broken out in Taobao's live broadcasting room.

Data shows that from November 1 to November 11, 33 Taobao live broadcasting rooms sold more than 100 million yuan, and nearly 500 live broadcasting rooms sold more than 10 million yuan. Among them, the live broadcasting room of the business becomes the bright spot. Taobao live broadcasting has become the standard configuration and a new engine for business outbreak.

In addition, professional anchors, international brands, new brands and small and medium-sized businesses have achieved growth through Taobao live broadcasting, and the live broadcast ecology is becoming more diversified. It is reported that more than 70% of the new brands growing up on tmall this year have started Taobao live broadcasting.

For example, the new brand can become a new brand with a turnover of more than 10 million yuan in the live room of the store, and more than 16800 sets of floor washing machines are sold in one hour.

In addition, the new meimake-up brand youshiyan 11 focuses on live broadcasting, selling 70000 pieces of balanced facial cleanser, accounting for more than half of the sales.

Compared with the previous "try and see" mentality of many businesses in opening Taobao live broadcast, this year's double 11 merchants are more professional in building brand live broadcasting room, professional degree of anchor with goods, and implementation of content strategy.

For example, taipingniao, a clothing brand, has increased the duration of live broadcasting to 16-18 hours, doubled the number of live broadcasting staff, and continuously broadcast 24 hours in the sprint stage. 400 presidents and 300 stars guest star as "anchor" in the live room, which has become a daily life in the double 11 live room.

"When consumers get to know the product in the early stage, they can get rid of their concerns by interacting with our anchor in the live room and actually looking at the product function demonstration, so as to shorten the distance between the brand and consumers." Integrated kitchen brand "Martian" relevant person in charge Tang Xiaodong told reporters.

At present, Taobao live coverage may have exceeded your imagination. According to the data, 3C digital, big household appliances and home furnishings are all selling well in the live room, and the growth rate of new categories such as watches, glasses, flowers, pets and local life has increased significantly!

This year, the turnover of tmall double 11 reached 498.2 billion, an increase of 103.2 billion from November 1 to November 11 of last year, with a year-on-year growth rate of 26%, which is a super high level in the past three years. Among them, self broadcast has become an important means of brand expansion and consumer operation. Embracing Taobao live broadcasting has become more and more businesses are doing.