Guoji, A Luxury Fashion Brand, Officially Appeared In China International Fashion Week

On October 31, the spring and summer men's wear show of Guoji, i.e. Zhang Peng, was successfully held in the first workshop of 751 d-park in Beijing. A number of fashion circles, performing stars, fashion bloggers, fashion designers, well-known photographers and senior fashion media people gathered at the scene. This is Guoji's comprehensive appearance in Beijing and a new leap forward in the development of China's independent brands.

Theme and brand vision

Romantic, avant-garde, gorgeous, fresh, full of fun, the original fashion can show such a powerful power. With his unique design concept, the designer demonstrated the pioneering spirit of eliminating dual gender in this spring and summer show. He is committed to bringing luxury service to everyone with light luxury fashion, with one needle and one thread of a century's skill and quality of excellence; the ultimate expression of a better life and the aesthetics of details, Guoji integrates Chinese style ideas and exquisite skills to bring high-quality light luxury to the elite Fashion service. In order to expand the brand road, the brand gradually upgrades, looking for inspiration from romance, and interprets the power of simple and pure light luxury fashion. Indulge in rich but not complicated redundancy, simply can let the emotion of fashion show. It includes high-quality customized, graceful and elegant cultural elements; breaking the traditional white-collar series, creating a "young, pure, elegant" fashion.

The theme of Guoji, i.e. Dashu, is the same as the future vision of the brand - "say hi to the world". Throughout the world, Guoji is the element shuttling around the world's cities. In the romantic Paris of France, the modern London of England and the ancient city of free Greece, the genes drawn from the city are all unexpected and direct at the public aesthetic.

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Direct attack on the scene The press conference was presented in the form of fashion show. The designer absorbed the free and mysterious atmosphere of ancient Greece, which is the holy land of history and culture, and combined the color and details just right. The soft wax color with affinity and the Mediterranean Blue symbolizing the ocean are the core colors of Guoji's products this season. The lighting and gorgeous clothes set off the whole show, which is like a dream, is rendered in the classical oil painting palette.

Guoji aims to combine handicrafts with people's perception, and match cultural value with multiple consciousness, so as to meet the needs of different age groups and different groups for light luxury clothing. While strengthening the brand promotion and platform construction of Guoji, we also expect to participate in the wave of light luxury clothing art with the artistic strength of Guoji. This brand conference is the comprehensive appearance of Guoji, the birth and witness of light luxury fashion, and also the diligent exploration of China's independent brand power to the world. Beauty of details

In the product design details, it also shows the pioneering spirit and minimalist aesthetics of the brand. The products on the show include belts, leather goods, brooches, hats, socks, earphone bags and other accessories. They are elegant, simple and gorgeous. They also combine function and innovation.

In terms of fabric presentation, Guoji fashion still focuses on customized fabrics. There are dozens of collar shapes, thousands of fabrics and other shirt details to choose from, which is convenient for customers to create their own tailored shirts. In addition to the basic checks and stripes, Guoji's leisure series also adhere to the unique design style of designer Zhang Peng, such as innovative arrangement and interpretation of brand logo, printing and dyeing on different materials, making the shirt full of fashion, freshness and fun. The shape of the dress is cut neatly to set off the multi-level transformation design of Mediterranean color and Guoji brand logo.

The whole season design actively advocates the romantic philosophy of "tolerance" and "love", as well as the brand mission of being natural, free and showing the true self. It deeply shows the designer's perception of romance and love, which is not only the designer's philosophical perception of love, but also the advertisement of Guoji brand's love for the world.