Zhishan Sports: Member Of World Sporting Goods Federation And Exclusive Sponsor Of 2021 World Skiing Championships

Liu Zonglin, the founder of Zhangjiakou Zhishan Sports Development Co., Ltd., made an appearance in the exhibition with his outdoor products. The reporter had the honor to interview Mr. Liu Zonglin. As he loves sports, especially skiing, he has established an outdoor sports goods production company. From then on, he has changed his hobby to Mr. Liu's career According to Mr. Liu, since Zhishan was founded, he has paid special attention to the quality of products. He has strictly controlled the design and material processing of products. Although skiing is a minority sport, due to the special geographical location of Zhangjiakou, there are a number of sports loving participants. At the same time, we know that Mr. Liu is also the vice president of Zhangjiakou skiing Association.

In the past, the low-cost sports equipment of liuzongshan was set up in order to make the domestic consumers not spend too much money on sports equipment, especially for the ordinary people After years of in-depth research and development, Zhishan brand has greatly improved the quality of windproof, warm keeping and waterproof by means of scientific and technological application. Liu Zonglin said that in the selection of fabrics and accessories, he cooperates with the best and best suppliers. Zhishan has domestic first-line designers, who are specialized in outdoor sports and category clothing development, and have the same quality, so they have a strong backing.

Zhishan sports goods in the sales channel is to adhere to the theme of event marketing, through some clubs at home and abroad, in-depth practical marketing. Mr. Liu personally believes that product marketing, including the dissemination of quality, is a kind of word-of-mouth, and word-of-mouth transmission is more accurate.

Zhishan brand was established on April 11, 2013. The company's business scope includes: sports goods sales, clothing design, clothing production, processing, wholesale and retail, clothing, fabric import trade, clothing shoes and hats, fabric accessories, knitwear, household textiles, daily necessities, decorations, handicrafts sales, ice and snow equipment leasing, first and second medical treatment, etc.

Zhishan is the fourth member of the World Sporting Goods Federation in China, and the other three are foreign brands with relatively large volume. As a national brand in China, Zhishan specializes in outdoor sports brand, which has been recognized by the World Sports Federation, including the recognition of all members for our overall quality With this professional quality, Zhishan has also become the exclusive sponsor of the 2021 world skiing Championships. In 2019, Zhishan won a design award in the Beijing winter Expo, which is an honor for Zhishan. We firmly believe that the core of a brand is quality. With quality, there will be more recognition and more consumers.

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With the maturity of sports consumer goods in China, Chinese sports goods brands are rising. We hope that Chinese people can have patriotic people who support the national sports industry in the process of consumption.