Xinhe Shares, Which Has Just Been Approved For Listing, Plans To Raise 1.2 Billion Yuan

After saying goodbye to jorya's parent company in September, we finally took action in October. It is reported that in September, after several ups and downs, the application for listing of Xinhe shares was finally approved. At the same time, the news that it plans to raise 1.2 billion yuan of capital has been announced recently with the latest development.

Recently, Xinhe company announced that it would hold an online roadshow on the 14th, with no more than 106.6667 million shares for the initial public offering at a price of 899 yuan per share. The raised capital of 1.2 billion yuan will be used for the main business, of which 670 million yuan will be used for brand marketing network construction, 150 million yuan for enterprise information construction, 100 million yuan for warehousing and logistics distribution center, and 280 million yuan for supplement Other working capital related to the main business.

This roadshow is very important, and the form adopted is also very convenient and effective. Investors can directly watch the road show on the panorama roadshow world platform. In addition, if investors have relevant questions, they can directly ask the company's executives through online communication, which greatly improves the efficiency.

Because of the importance of this roadshow, sun Ruihong, chairman, general manager and brand creative director of Xinhe Co., Ltd., and other major members of the company's management attended the activity. In addition, relevant personnel of CSCI securities, the sponsor of this issuance, also participated in the large-scale activity.

From the distribution of the 1.2 billion yuan fund raised by Xinhe shares, the group's focus is on its main business. Secondly, the funds for network construction occupy the majority. From this, we can see that the development of the network is also the key part of its development.

According to the data of online sales of Xinhe shares in recent years, the group's online sales in 2016, 2017, 2018 and January to June of 2019 respectively achieved 137 million yuan, 148.9 million yuan, 177 million yuan and 96.8863 million yuan, showing an upward trend year by year and a strong development momentum.

According to the public information, Xinhe Co., Ltd., established in 2006, is mainly engaged in the design, production and sales of medium and high-end women's wear. It is a domestic enterprise with a registered capital of 320 million yuan. It owns seven famous brands of high-end fashion women's wear in famous markets, including jorya, joryaweekend, givhshyh, Amani, Caroline, aivei and QDA.

In 2019, the total operating revenue of Xinhe shares is 1.965 billion yuan, with a year-on-year increase of 11.65%, and the net profit is 242 million yuan, with a year-on-year growth of 17.76%; in the first half of 2020, the operating income of Xinhe shares is 770 million yuan, and the net profit is 74 million yuan. As of June 30, the group has 550 sales outlets across the country.