Chic2020 (Autumn) -- Fashion Restart Of Chinese Clothing

All good things are worth waiting for, China International Clothing and apparel Expo 2020 (Autumn) will come to a successful end. Although this year's chic Shanghai exhibition is a bit "late" due to the impact of the epidemic, this hard-earned platform and opportunity make Chinese garment industry people cherish it more. Their enthusiasm and confidence are warming up in Shanghai, which has a growing autumn sense. Although there are temporary regrets in spring, autumn has already met with double compensation.

In just three days, men's fashion The most beautiful women's wear 11 exhibition areas including fashion customization, ODM intelligent manufacturing, ingenious leather feather, brilliant children's wear, design power, denim world, fashion accessories, luggage shoes and shoes, link to the future, and chic fashion brand show were colorful. Nearly 70 heavyweight activities gathered by celebrities and chic online exhibition based on chic applet were presented to the public through live wonderful presentation and full day video cloud live broadcast People, interweave a song of the most exciting industry.

At present, under the new development pattern of "double cycle", the most urgent task of domestic large cycle is to expand domestic demand, stabilize and optimize the industrial chain. Although the slowdown in demand growth does not mean the absolute reduction of development opportunities, especially in the Chinese market, there is a broad space for development in the structural change of consumer demand. stay Chic2020 (Autumn) In the three-day exhibition period, we can see that Chinese garment enterprises are actively exploring, discovering and developing potential market opportunities with a new vision and pattern, and positioning their own unique value source to open up new opportunities in the changing situation.

Diversified exhibition opens the way

Chic is the epitome of the development of China's clothing industry, and also the vane of industrial development. In this year CHIC It is obvious that science and technology and sustainable fashion have become an important driving force throughout the entire industrial chain.

From design and development, fabric selection to process Manufacturing Every exhibitor talks about their products: washable wool products, cashmere overcoats of world top quality, lightweight fur with young pattern design Research and development of good products has become the consensus of enterprises to build core competitiveness. Focus on the aspect of raw materials, focus on the original products, focus on the raw materials, and make them more and more personalized. From the "product quality" and "product quality", it has become "product quality" and "product quality".

"Sustainable fashion" is particularly prominent in this exhibition. When consumers' value upgrading, environmental protection and social awareness are gradually strengthened, brands and enterprises have begun to carry out more practice and exploration in the whole supply chain in addition to the "playing method" of marketing strategy. In terms of raw materials, the use of natural fibers and environmentally friendly degradable fibers, the selection of raw liquor dyeing and non dyeing fabrics, the promotion of environmental protection technology and the promotion of corporate culture Everywhere reflects the upgrading of green environmental protection concept of enterprises.

In the process of wearing the whole industry chain, there is always the "blessing" of science and technology. Brand new products and processes are constantly innovating, and they are blooming incisively and vividly in chic2020 (Autumn): the laser technology, which can reduce the chemical raw materials and water by 50%, is filled with air instead of down to lift the warm keeping "air clip", and the chip is implanted to carry out the product traceable horn button There is more and more space for product development imagination.

In addition, there are more and more AI model publishing, 3D digital service platform, various software and hardware equipment enabled by wisdom, and technology companies providing services. They hope to bring changes to China's clothing industry from the perspective of technology, and also announce the new charm of scientific and technological innovation in China's clothing industry.

Efficient docking opens a journey of confidence

Strong business and resources docking ability has always been Chic platform The most valuable embodiment. In addition to the display, exchange and docking of merchants' booths, dozens of business docking activities have been launched in succession, with traditional buyers represented by famous brands and channels such as follifollie, lily, kappa, YAYING, department store shopping center, and e-commerce platforms and stores mainly including tremolo e-commerce platform, Jingdong private brand, Xiaomi Youpin, Qiqi fur, Yichuan women's wear, etc The buyers of new channels are interwoven and complement each other, becoming a strong adhesive between buyers and exhibitors, and the long waiting picture has never stopped.

From the early stage planning to the on-site organization of the activity, chic organizers do their best to prevent exhibitors and buyers from missing out on any win-win situation. VIP celebrities from all channels gather together, giving each business docking activity an extremely high gold content. Meticulous and up-to-date service has brought a noble and intimate experience to every participant.

During the negotiation process, most of the two sides held the attitude of seeking common ground while reserving differences, and took the momentum of making use of business opportunities and creating business opportunities when there were no business opportunities. Through exhibition and exchange, they saw each other's potential, and seeking cooperation opportunities became the most common words in the three-day exhibition. At a time when business opportunities are hard to come by, chic's most advantageous "precision business docking service" is not only related to the win-win situation of both parties, but also has the significance of stimulating the market.

Wonderful activities open cloud intelligence Tour

Nearly 70 activities carried out in the same period let chic not only integrate the best industrial chain resources, but also gather the industry's cutting-edge views and trend experience, giving the audience all-round wisdom enlightenment and visual feast.

When sustainable fashion continues to heat up, China clothing association, social responsibility Office of China Textile Industry Federation and WWD China launched a grand meeting of "sustainable fashion practitioners" during the chic exhibition, and launched a series of related activities around the theme of fashion and green.

"2020 China sustainable fashion week Shanghai season" showed "Chinese young designers' clothing re creation works" and many sustainable cases on the scene of chic, calling on the fashion industry to have pioneer value in the production and consumption fields and achieve the due meaning of sustainable fashion.

"Fashion for future Chic & WWD " salon, through eight open salons, comprehensively and deeply analyzes the importance of sustainable fashion and green innovation from a new perspective.

On the first day of the development, "sustainable fashion " building the future "- sadley night, in the form of theme evening, once again raised the industry's attention to sustainable fashion, took the lead in exploring the future of fashion, and described a beautiful vision of meeting the future together and leading the green change.

In addition to sustainable fashion, new technology is also the focus of industry development. How to integrate services and scenes with new concepts and new technologies? How to mine the real needs of users through digital means? In the era of digital economy, which has been booming, CHIC With the theme of "activation - dimensional transformation, re link users", talk explored how to be closer to users from the perspectives of design, intellectual property, intelligent manufacturing, cloud platform, big data and supply chain through nine forums.

The incomparable heavyweight activities have issued the strongest voice for the development of China's clothing industry. These brands and enterprises participating in the activities, together with chic, shoulder more important commercial and social significance.

So far, chic 2020 (Autumn) curtain has fallen, and chic officially announced the annual exhibition plan of 2021, which started the prelude of three exhibitions a year: 2021 spring and autumn exhibition of 2021 China International Clothing and apparel Expo held in Shanghai on March 10-12 and August 17-19, 2021 Dawan District international clothing and apparel Expo held in Shenzhen International Convention and Exhibition Center (Bao'an District) from November 3 to 5 The expansion of chic from the Yangtze River Delta to the Pearl River Delta industrial belt will further present the communication power and industrial height of professional clothing exhibition with the scale and influence of Asia. In 2021, CHIC Agree with you in advance, the years can not be let down, all hope is worth looking forward to!