Sales Data Of "Double Festival" In National Day And Mid Autumn Festival

In 2020, the national day meets the Mid Autumn Festival, which is a celebration all over the country. People visit relatives and friends and travel to enjoy rare leisure time. Not only are the various scenic spots filled with smoke and fire, but also the passenger flow of many shopping malls continues to rise, and the holiday economy has been significantly promoted.

According to the Ministry of Commerce, this year's "National Day" golden week coincides with the national day and the Mid Autumn Festival. On the premise of epidemic prevention and control, various parts of the country have actively organized and carried out rich and colorful activities to promote consumption. The release of consumer demand has accelerated, the market sentiment has continued to rise, and the vitality of the domestic big cycle is strong.

Specifically, the sales volume of key monitoring enterprises in Ningbo, Beijing, Gansu, Shanghai and Hainan increased by 18.8%, 18.6%, 14.4%, 13.7% and 12.5% respectively year-on-year, while Jiangsu, Shanxi, Zhejiang and Guangdong increased by 10.7%, 7.8%, 6.8% and 6.7% respectively.

How about the performance of provinces, cities, shopping centers and retailers in China?

? ? ? As of the time of publication, lianshang.com has made statistics on the sales volume of retail and catering enterprises in 18 provinces and cities during the national day and Mid Autumn Festival. The data shows that during the "double festival" period, the sales volume of the monitored business enterprises in 18 provinces and cities was about 143.14 billion yuan (not included because Hunan and Guangzhou did not disclose the specific sales volume; Hainan only had seven days' data from January to July); All the data are from the commerce department or Commercial Committee of each province.

On the whole, during the "double festival" holiday, businesses such as shopping malls, department stores, supermarkets, retail stores and other businesses timely launch multi category and multi form discount promotion and scene activity experience to attract consumers and drive sales.

65.7 billion enterprises in Beijing

According to the data monitored by the Beijing Municipal Commission of Commerce, during the "double festival" holiday, the sales volume of 100 enterprises monitored in Beijing reached 6.57 billion yuan, an increase of 18.6% year-on-year.

According to the third-party data, during the festival, the average recovery rate of passenger flow in 66 shopping centers of 22 key business districts was 86.4%, and the sales of Wangfujing Department store, Guiyou building and Badaling Aolai increased by more than 30% year on year. In terms of night economy, the consumption amount of goods at night in Sanlitun and Wangfujing business districts increased by 21.2% and 16.2% respectively over the same period of the same period last year; snack, hot pot and barbecue ranked the top three.

Shanghai: 437 large commercial enterprises with sales of 12.38 billion

According to the data monitored by the big data laboratory of the consumer market (Shanghai), 437 large-scale commercial enterprises in Shanghai achieved sales of 12.38 billion yuan during the 8-day holiday, an increase of 13.7% year-on-year.

14 of the 18 consumer industries in physical retailing showed a growth trend, among which department stores, home building materials and sporting goods increased by 47.7%, 68% and 61%, becoming the backbone of stable consumption. Food and beverage consumption gradually came out of the haze of the epidemic. During the festival, the consumption amount of the whole city was as high as 5.1 billion yuan, with a year-on-year increase of 1.8%. Small Lujiazui Zhangyang Road, Nanjing East Road, Nanjing West Road, Huaihai Middle Road, Hongqiao Business District and other key business areas maintained growth year on year, with growth rates of 30.2%, 30.1%, 26.1%, 24.3% and 14.6%, respectively.

Chongqing: Sales of key business enterprises are 27.62 billion

According to the data monitored by Chongqing Municipal Commission of Commerce, during the "double festival" period, the retail sales of Chongqing's major business districts and key monitoring business enterprises reached 27.62 billion yuan, an increase of 8.3% year-on-year. The sales volume of the six core business districts in the main urban area increased by 10.4% year on year. Among them, the sales volume of Guanyinqiao business district increased by 30.6%, the sales volume of Jiulongpo business district increased by 16.4%, and the sales volume of Jiefangbei business district increased by 9.4%; the sales volume of key monitoring business enterprises increased by 8.5% year-on-year.

Shunfeng 123, a catering enterprise under key monitoring, achieved a revenue of 1.919 million yuan, a year-on-year increase of 5.1%, a year-on-year increase of 16.7%, and a year-on-year increase of 13.3%.

Tianjin: 246 business enterprises with sales of 2.02 billion

According to the data monitored by Tianjin Municipal Commission of Commerce, during the "double festival" period, 246 business enterprises monitored by Tianjin achieved sales of 2.02 billion yuan, a year-on-year increase of 1.5% according to the comparable caliber of 1-7 days (the same below).

The sales of 28 shopping centers monitored were 539 million yuan, an increase of 2.4%; the sales of 4 outlets were 283 million yuan, an increase of 8.27%; the sales of 96 chain supermarkets during the golden week were 316 million yuan, with a year-on-year increase of 16.06%; the total turnover of 28 catering enterprises monitored was 28.2 million yuan, with a year-on-year increase of 11.62%.

Jiangsu: Sales of 12.62 billion

According to the data monitored by Jiangsu Provincial Department of Commerce, during the "double festival" period, Jiangsu Province achieved sales of about 12.62 billion yuan, with an average daily sales increase of 10.7% year-on-year.

According to the monitoring, the average daily passenger flow of Nanjing Xinjiekou business district is about 220000, of which the foreign passenger flow accounts for about 45%; the daily average passenger flow of baijiahu business district is nearly 70000, of which the foreign passenger flow accounts for about 40%. During the "Golden Week" of the national day of the Mid Autumn Festival, the sales volume of 37 department stores and complexes under key monitoring in Xinjiekou Business District reached 1.69 billion yuan, up 14.6% year-on-year; the sales volume of 9 supermarkets under key monitoring was 330 million yuan, with a year-on-year increase of 11%.

In cities, according to the data monitored by Suzhou Commerce Commission, from October 1 to 8, 23 key business enterprises in Suzhou expected to achieve retail sales of consumer goods of 1.319 billion yuan, an increase of 11.58% over the same period last year.

Hunan: Sales of 227 commercial enterprises increased by 1% year on year

According to the data monitored by Hunan Provincial Department of Commerce, from October 1 to 7, the total sales of commodities (excluding refined oil sales) of 277 large and medium-sized retail enterprises in Hunan Province increased by 1% year-on-year, and the business income of 71 catering enterprises under monitoring in Hunan Province increased by 2.6% year-on-year.

According to the monitoring, the turnover of popular restaurants such as wenheyou, Tianbao brothers, chuiyan era, Mengzhong barbecue and 57 degree Xiang in Changsha increased by more than 10% year-on-year; the turnover of catering enterprises in Xiangtan city increased by 13.6% over the same period of last year; the daily turnover of catering enterprises operating during the golden week in Zhangjiajie increased at least twice compared with that before the festival.

Shaanxi: about 46 billion yuan of commodity sales

According to the data monitored by the Department of Commerce of Shaanxi Province, during the "double festival" period, it is estimated that the sales volume of commodities in Shaanxi Province will reach about 46 billion yuan, with a year-on-year increase of more than 8%. During the period from 1 to 7 days, the sales volume of commodities in the whole province reached 40.1 billion yuan, an increase of 8.3% over the same period of last year, of which the retail sales of commodities reached 35.1 billion yuan, with a year-on-year growth of 8.6%; and the catering income reached 5 billion yuan, with a year-on-year growth of 6.3%.

During the "double festival" holiday, the province's "Consumption Promotion Month" activity reached a climax. More than 60 large-scale consumption promotion activities were held in 11 urban areas of the province, and nearly 2000 business circulation enterprises were organized to innovate in the consumption of key commodities such as automobiles and household appliances, green and healthy consumption, import commodity consumption, poverty alleviation consumption of agricultural products, cultural and creative consumption, consumption of "house economy" and "night economy" Exhibition of a variety of consumer promotion activities.

In cities, Xi'an achieved a sales volume of 24.366 billion yuan, a year-on-year increase of 10.3%. Among them, retail sales was 21.866 billion yuan, up 10.7% year-on-year, and catering revenue was 2.500 billion yuan, with a year-on-year growth of 6.3%.

Hebei: 151 commercial enterprises with sales of 2.65 billion

According to the data monitored by the Department of Commerce of Hebei Province, 151 large-scale shopping malls, supermarkets and catering enterprises in Hebei achieved 2.65 billion yuan in sales and revenue during the "double festival", an increase of 4.9% year-on-year.

During the festival, the business system of Hebei Province launched the daily market monitoring system of urban necessities, paying close attention to market changes. Generally speaking, the consumer goods market in the whole province is abundant, the prices are basically stable and the sales are growing steadily.

In the city, 33 major shopping malls, supermarkets and catering enterprises monitored by Shijiazhuang have achieved recovery growth, with commodity sales and operating income of 1.024 billion yuan, an increase of 8.47% year-on-year.

Henan: 758 commercial enterprises with sales of 5.06 billion

According to the data monitored by Henan Provincial Department of Commerce, during the "double festival" period, the total sales volume of 758 key retail enterprises in Henan reached 5.06 billion yuan, which was basically the same as that of the same period of last year; 53 supermarkets and catering enterprises in 7 key monitoring cities realized sales (operating revenue) of 1.46 billion yuan, an increase of 10.6% year-on-year.

During the festival, the consumer market in Henan Province has abundant commodity supply, stable prices and good market order. Urban and rural residents are enthusiastic about festival consumption, and the sales volume of enterprises has increased significantly.

About 17.8 billion in retail revenue and accommodation in Hubei

According to the data monitored by Hubei Department of Commerce, during the "double festival" period, retail, catering and accommodation enterprises in large and medium-sized cities in Hubei achieved sales of 17.851 billion yuan, which has recovered to 90% in the same period last year.

During the festival, the major shopping malls and business districts launched the "business plus" consumption mode, and integrated the "business travel style" to bring different consumption experience for citizens and tourists. The total sales volume of five comprehensive business groups, including Wuhan business group, Zhongbai group, Zhongshang group, hanshang group and industrial and trade group, reached 1.537 billion yuan from 1 to 7 days, basically returning to the same period last year.

Liaoning: achieve sales of 303 million

According to the data monitored by Liaoning Department of Commerce, during the "double festival" period, Liaoning achieved 303 million yuan of commodity sales, an increase of 1.2% compared with the same period last year.

In order to ensure the effectiveness of the series activities of "national Tesco, about benefiting Liaoning", the Provincial Department of commerce actively cooperated with the Provincial Department of finance, pre allocated 50 million yuan of special funds for promoting consumption to various cities in advance, and adopted various ways such as issuing consumption vouchers, carrying out promotional activities and supporting the development of new business to expand the consumption effect.

Over 1.96 billion key retailers in Ningxia

According to the data monitored by Ningxia Hui Department of Commerce, during the "double festival" period, the total sales of large and medium-sized commercial complexes, department stores, specialty stores and supermarkets monitored by Ningxia Hui Autonomous Region reached 619 million yuan, an increase of 6.25% year-on-year.

Supported by the living needs of residents, supermarkets continue to maintain rapid growth, achieving sales of 150 million yuan, a year-on-year increase of 12.63%; department stores and commercial complexes maintain a recovery growth, department stores achieve sales of 355 million yuan, a year-on-year increase of 12.11%; the commercial complex and its business district, as the consumption gathering center, continue to play a positive role in attracting consumers and promoting consumption during the shopping season The five business districts (Jianfa grand parade, Xinhua Department Store ccpark, new Hualian Plaza, Jinfeng Wanda Plaza and Beijing Hualian Shopping Center) in Jinfeng District of Yinchuan city and Wangfujing outlets achieved a total sales volume of 167 million yuan, an increase of 16.26% year-on-year. In particular, ccpark of Jianfa grand parade and Xinhua Department store had a strong growth, with sales (turnover) increasing by 43% and 28.07% respectively.

Hainan: Sales of 5.378 billion in 7 days

According to the data of Hainan Provincial Department of Commerce, from October 1 to 7, the total retail sales of social consumer goods in Hainan Province were about 5.378 billion yuan, an increase of 12.51% over the previous year. Among them, 8 key retail enterprises, including Wanghai International Commercial Plaza, Pearl Plaza and Sanya summer department store, achieved a total sales volume of 85.654 million yuan from October 1 to 7, with a year-on-year increase of 48.99%.

In terms of duty-free, according to the data released by the General Administration of customs, during the "double festival" period, the amount of duty-free shopping in Hainan Island was 1.04 billion yuan, the number of passengers was 146800 person times, and the number of pieces was 998900, which increased by 148.7% year-on-year.

Sanya International duty-free City, Haikou Riyue duty-free shops, Boao duty-free shops and Haikou Meilan Airport duty-free shops opened the year-end festival of duty-free outlying islands on September 26 and held a series of preferential activities, among which the first three duty-free shops also extended their business hours.

Guangzhou, Guangdong

According to the monitoring data of Guangdong Mobile, the total passenger flow of Guangzhou's key business districts was about 34 million person times in the first seven days of national day, and the top five business districts were Tianhe Road Business District, Beijing Road Business District, Shangxiajiu / Shamian business district, Jiangnan West business district and Zhujiang New town Xingsheng Road business district.

As of October 7, the passenger flow of Tianhe Road business district increased by 12.5% year-on-year, and the sales volume of important commercial carriers increased by 15%. The transformation and upgrading of Beijing road promotes the enrichment of business forms and the improvement of environment, which has become a hot spot of national day consumption. During the double festival period, the passenger flow of Beijing Road Pedestrian Street exceeded 4 million person times, with a year-on-year increase of 15%, the turnover of more than 600 million yuan, a year-on-year increase of 160%; the daily passenger flow of guangbai Beijing Road store and Xindaxin Beijing Road store exceeded 60000 person times.

Hangzhou, Zhejiang: 37 commercial enterprises with sales of 1.13 billion yuan

According to the data monitored by Hangzhou Commerce Bureau, during the "double festival" period, 37 retail business enterprises in Hangzhou achieved a total sales volume (turnover) of 1135.18 million yuan, a year-on-year increase of 31.98%, showing the characteristics of "strong festival atmosphere, abundant commodity supply, stable price operation, numerous promotion activities, and market trend to prosperity".

The "night economy" that Hangzhou strives to build has performed brilliantly during the golden week and has become a new engine to stimulate consumption. The Wulin night market in rulongyou road has become a new landmark of night consumption in Hangzhou with its unique cultural and creative products and many special cuisines. During the holiday period, the average daily flow was more than 40000 person times, with a year-on-year increase of 20%; and the "inner lane in the city" of the Kerry Center not far away from it is a "burst" of passenger flow, with an average daily reception of more than 100000 person times. According to statistics, this year's golden week Wulin business district night traffic increased by about 15% year-on-year, and night sales accounted for about 40% of the overall sales.

33 million enterprises in Jinan

According to the data monitored by Jinan Municipal Commission of Commerce, during the "double festival" period, 33 wholesale and retail catering enterprises monitored in Jinan achieved sales of 2.33 billion yuan, a year-on-year increase of 7.2%.

According to the monitoring data, during the festival, the sales of food and beverage products increased by 17.8%; the sales of seasonal clothing increased by 16.9%; the sales of cosmetics increased by 17.3%; the sales of gold, silver and jewelry increased by 4.9%; the sales of sports and entertainment products increased by 31%; the sales of smart home appliances increased by 27%; the sales of smart phones increased by 21%; the sales of computers and their supporting products increased by 21% Sales of products increased by 23% year-on-year, while sales of automobiles increased by 26%.

Taiyuan, Shanxi: 10 commercial enterprises sell 200 million yuan

According to the data monitored by Taiyuan Bureau of Commerce, during the "double festival" period, 10 commercial service enterprises in Taiyuan achieved a sales volume of 214.293 million yuan, an increase of 8.2% over the previous year and a 51.4% increase over the usual period; the passenger flow reached 2.4 million person times, an increase of 5.2% over last year. The market is rich in supply, abundant in supply, active in consumption and in good order.

Harbin, Heilongjiang: Sales of 19 commercial enterprises are about 470 million

According to the data monitored by Harbin commerce bureau, during the "double festival" period, 19 wholesale, retail, accommodation and catering enterprises in Harbin achieved a total sales volume of 474.34 million yuan, a year-on-year increase of 16.4%.

Harbin consumption promotion month and government's "helping enterprises and benefiting people" During the "one hundred million yuan consumption voucher distribution activity" of Bingcheng happy consumption season, the promotion activities such as discount and profit sharing of various businesses are relatively strong, which has realized the superimposed effect with government consumption coupon subsidies, and residents have strong desire to buy. Harbin consumer goods market presents a strong festival atmosphere, strong consumer demand, sufficient supply of goods, rich varieties of supply, stable and orderly prices, and clear sales growth Obvious, good market order and so on.