How Does Bosden On The Main Channel Of Down Jacket Rely On The Sense Of Science And Technology?

Autumn milk tea on the hot search, winter will be far away?

Down jacket has become a must-have military robe for young people in winter. "Yang Mi's same style" and "vigorous and bright color" have spread to the circle of friends, which shows the love and dependence of contemporary young people on down jacket.

Compared with other brands, why can bosden be favored by consumers as a "national brand", and even its high-end line is still paid by consumers?

Irreplaceable sense of Technology

With the development of science and technology, we are full of infinite imagination about clothing. Down jacket is no longer the inherent cognition of "looking bloated, but keeping warm is OK". After the upgrade of hard core, bosden has changed a lot and become a popular item of fried chicken in the world of stars and fashion.

The sense of fashion can not be separated from the high-tech down jacket.

·Go far away

As a well-known clothing enterprise in China, bosden has been making unremitting efforts. The foundation of cold proof and warm keeping lies in the competitiveness accumulated by science and technology. Bosden has been making unremitting efforts in decades, whether it is in the peak business or the main channel of down jacket.

In order to "the peak series", bosden made efforts to surpass himself. In order to help the Chinese mountaineering team successfully climb Mount Everest, bosden took the responsibility of developing mountaineering equipment in extremely cold weather and overcame the dilemma of importing only from abroad.

Among them, there are no strong winds of grade 8834 under the cold.

·Carrying test

At that time, when the Everest series was released, many media compared it with other international well-known down jacket brands. The test dimensions included fluffy, windproof, waterproof, air permeability, run down proof, and warmth retention. Bosden was the last to laugh at.

① "The golden combination of down jacket"

The rare goose down of 43 ° north latitude gold down belt brings higher thermal performance, and the new honeycomb three-dimensional filling technology can advance fearlessly even in the cold wind. You may be unfamiliar with Gore-Tex fabric, but this "human second skin" selected by many famous brands such as supreme has 1.4 billion pores per square centimeter, which are 20000 times smaller than water drops. It is a good windproof and waterproof hand, and is known as the "cloth of the century" in Europe and America. ?

② Fullness and fluffiness

These two dimensions are the international default standards to evaluate the thermal insulation ability of down jacket. What is the concept of 95% limit down content + 1000 down puffiness? Generally speaking, the down jacket brands on the market take more than 720 puffiness as the strength selling point, and 1000fp (puffiness) makes bosden reach the super 5A level.

·Strong workmanship

For ordinary down garments, there are often problems of down drilling and running down. Bosden adopts German down proof needle to effectively avoid high temperature damage to the fabric during the sewing process. The needle hole is thinner and the anti drill down sewing technology is precise. It can be as high as 13 stitches per 3 cm. The high-density ultra-fine fiber liner realizes a new breakthrough in down prevention.

Bosden not only innovates in the down jacket industry, but also has a feeling that can make winter light and warm.

Street age moves the hearts of consumers of different ages

As the maker of down jacket industry standards, bosden has participated in the formulation and revision of 14 international standards, 10 national standards, 4 industry standards and 3 group standards, and formulated 218 technical standards for various enterprises.

In recent years, there are many brand entrants and the competition is becoming more and more fierce.

However, this year's epidemic did not shake bosden's position in the down jacket industry. On the one hand, bosden's consumption base is large and the channel sinking is fast. Seize consumers of different ages.

Different from the stereotyped traditional down jacket, bosden's changeable color change, diversified design culture and frequent appearance on the stage of international fashion week have become the label of "fashion" in the eyes of young people. This year, the launch of the city sports series has provided a great sense of artistic design industrial down jacket for consumers with different needs. Different from the strong function of Dengfeng series, 90% cashmere content is enough to cope with the cold winter.

It's not only the warmth function of the sense of technology, but also the atmosphere and attitude of the street. It is a tacit Convention for contemporary young people to convey their fashion attitude by taking pictures and Hairbands. It can be said that bosden represents the "cultural symbol" of national down jacket.