Inheriting Intangible Cultural Heritage Through "Embroidery · Coming Out Of Yi Area" -- New Style Of Yi Rhyme · Impression Of Yi People In Liangshan

In order to promote the marketization and sustainable development of Yi embroidery derivatives, further enhance the popularity and influence of Liangshan Yi embroidery products, let Liangshan Yi embroidery directly serve poverty alleviation and rural revitalization, and promote the flexible employment of women at home. At the beginning of 2020, Beijing Institute of fashion and Liangshan women's Federation reached a strategic cooperation, through industry guidance, design assistance, introduction of platform resources, etc, Promote the market transformation of Yi embroidery products and realize the inheritance and protection of Liangshan Yi embroidery culture. On September 19, 2020, Beijing Institute of fashion designer brand alliance Yi embroidery enterprises and inheritors in Liangshan Prefecture We jointly create more than 80 kinds of clothing, bags, jewelry and other products with Yi embroidery, and show up in a new fashion posture Beijing Fashion Week ， New style of "Yi" rhyme · Liangshan impression Yi nationality intangible cultural heritage Yi embroidery derivative Conference Grand development.

On the same day, Ni Saili, deputy secretary of the Party committee of Beijing Institute of fashion, Zhou Xiaojun, inspector of Sichuan women's Federation, Yu Huimin, director of Development Department of Sichuan women's Federation, Li Ji, President of School of continuing education of Beijing Institute of fashion, Ma Yanling, chairman of Liangshan women's Federation, Luo AGA, deputy director of United Front Work Department of Liangshan Prefecture, Yao Hongguang, vice president of School of continuing education of Beijing Institute of fashion, member of Standing Committee of Jinyang County Committee and general manager of Jinyang county Shen Chengyou, chairman of the trade union, attended the salon activity of the "Yi" tide. He exchanged views on "building a new style to help people get rid of poverty", flexible employment of women at home, intangible cultural heritage culture of Yi people, Poverty Alleviation Policies and the significance of innovative design of Yi embroidery. The purpose was to promote women's flexible home employment in Liangshan through the transformation of Yi embroidery derivatives market and achieve the goal of poverty alleviation.

Rooted in the traditional culture of the Yi people, the press conference promotes the artistic charm of the Yi nationality, respects the Yi tradition, inherits the embroidery skills of the Yi people, and pays attention to the modern aesthetic needs to expand the consumer market. The product inspiration comes from Yi People's clothing, silver ornaments, traditional lacquerware and traditional patterns on Yi's architecture. By using the method of breaking up and reconstructing, the products are expressed on the daily products that the public just need. It not only retains the cultural characteristics of Yi people, but also realizes the transformation of intangible cultural heritage derivatives market. Each product contains the simple labor of Yi xiuniang!

Under the promotion of Liangshan women's Federation and Beijing Institute of fashion, alumni designer brands from Beijing Institute of fashion actively participated in this public welfare design support. From design assistance to product development, it took half a year to launch a series of fashion products that meet the market demand, close to life and have distinctive Yi characteristics by combining creative products with Yi embroidery that xiuniang is good at. Taking the new product release of Beijing fashion week as the communication starting point, we will push the products to the consumer market outside the Yi nationality area, drive more production and consumption, and let the people in the poor areas realize employment and income increase, get rid of poverty and go to a well-off society through Yi embroidery. The intangible cultural heritage derivatives of Liangshan will be paid more attention by the whole society.

Five excellent original brand designers from Beijing Institute of fashion (sorted in the order of the products in the press conference) devoted themselves to creating intangible cultural heritage derivative products of Yi embroidery with enthusiasm for poverty alleviation, presenting a visual feast of Yi culture for everyone!

　　 Creation of Yi people

You design with the traditional language of the Yi people, which is based on the traditional knowledge of the Yi people.

　　 Design concept: Horse teeth pattern is a typical pattern of traditional Yi clothing. Designers break away from the conventional arrangement and deconstruct and reorganize with contemporary design language. Let it be placed in the current aesthetic, this is a dialogue between traditional skills and modern design!

　　 Her time

Founded in 2014 in Guangzhou, the independent designer brand is presented in elegant, minimalist and retro style. Designers firmly believe that the handbag is not only a tool to use, but also a spectator of life. Participants and fellow travelers are the carrier of the user's past experience.

　　 Design concept: The designer named this series of Yi intangible cultural heritage handmade products with "Art: Yi". Art stands for art and Yi stands for intangible cultural heritage. Yi's horse teeth pattern and disc thread embroidery are skillfully applied to the bag. After artistic decoration and design, the fashion bag with Yi characteristics is perfectly presented. At the same time, the brand logo "key and lock, time ring" is added to make the product have strong identification.

　　 Treat things at first sight

Yi Jian Zhi Wu is an original design brand that integrates folk art and trend. With exquisite design, aesthetic and cultural can be transferred from the fingertips of craftsmen to every inch of fabric, presenting contemporary people with fashionable goods that are attracted at first sight.

　　 Design concept: At first sight, the governance of things integrates a group of unique people who seek inspiration from innovation and inheritance, adventure and peace, openness and self. Every time the Yi culture is absorbed and integrated, it means more intense outbreak and breakthrough.

　 　JI.LInN NiCENESS

Taking "Chinese cultural elements + western geometric jewelry language" as the core design idea, we should make good use of Chinese unique elements to express the internal beauty of contemporary jewelry in the way of square circle, rigidity and softness, simplicity and complexity.

　　 Design concept: Jewelry design is divided into five series: Pteridium splendens, bougainvillea, sunflower, Chinese orchid and soma flower. At the same time, it continues the creative concept of "Chinese cultural elements + western geometric jewelry language" as the core design idea.

　　 Red Mansion cheongsam

The Red Mansion cheongsam was built in 2007, inheriting from the strategy of Beijing celebrities to beautify, inheriting the essence of Beijing school temperament, selecting and extracting source materials, integrating modern scientific research and cutting-edge design, to awaken the long-standing beauty energy.

　 Design concept: In terms of clothing and costume design, the "stereotype of Yi" combines the cultural characteristics of Yi's clothing with the cheongsam which can best show the feminine beauty. While maintaining the classic elements of Yi and Han ethnic groups, it carries out commercial design on different clothing features that seem to be opposite. In terms of color, it uses the classic three primary colors of Yi nationality, black, red and yellow. And directly use the classic pattern of Yi sheep horn as the pattern to match the cheongsam. The model's long braid is the daily dress of Yi girls, with the same color and material as the head rope.

Every exquisite Yi embroidery product is inseparable from the support of Liangshan Yi embroidery enterprises and Yi embroidery inheritors. The advantages of Liangshan women's industry have been connected with the traditional industry in Liangshan!

　　 The enterprises and individuals participating in the project include:

Women's entrepreneurship center of Jinyang County

　　 Inheritor of Liangshan intangible cultural heritage: mose Mozilo

Chairman of Liangshan Guyi Yixiu Clothing Co., Ltd;

Since 2018, a total of 617 xiuniang households have been trained and promoted, including 254 registered households.

　　 Person in charge of Liangshan Yi embroidery enterprise: Qu Mu Wang Hong

Founder and designer of Liangshan Yimei Clothing Co., Ltd;

Liangshan women's Federation awarded: Women's entrepreneurship and employment demonstration base.

　 Inheritor of Liangshan intangible cultural heritage: Alora zuomo

Yi embroidery leader of gagu village, puxiong Town, Yuexi County;

In 2018, it won the state-level "intangible cultural heritage" project of gagu Yi embroidery in Yuexi;

In 2019, it will become the "traditional craft workstation of vipshop in Liangshan, Sichuan" to provide Yi embroidery handicrafts.

The new style of "Yi" rhyme · impression conference of Liangshan will help the transformation and innovation of traditional crafts in Liangshan, promote the activation and inheritance of intangible cultural heritage culture, and enhance the market competitiveness of folk art derivatives. With the participation of the design team of Beijing Institute of fashion, a new tune has been written for Yi embroidery. The successful holding of the press conference has enhanced the influence of Liangshan Yi People's Embroidery folk art derivatives, and realized the real "embroidery out of Yi area"!

Special thanks for the platform support of Sichuan women's Federation, Liangshan women's Federation, School of continuing education of Beijing Institute of fashion, Alumni Association of Beijing Institute of fashion and "science, art and Fashion Festival" (reporter Jiao Yanling)