Shop Window Display Skills: How To Display Goods With Too Many Colors

? ? ? Many owners lack of commodity planning when ordering, and take the new styles they like when they place an order. The common characteristics of these new styles are: novel patterns, novel silhouettes and novel colors. It is really very nice to see a certain style alone. But when you display these styles on a hanging bar, you will find that "it's too flowery, too messy, and your eyes are all alike Why? Just like a star standing in front of you, you will feel very beautiful, but when dozens of stars stand in front of you at the same time, can your eyes not bloom?

This method of picking up goods did not consider the structure of the goods and the display capacity of the store in the early stage, which led to difficulties in the later stage of the display: there were so many designs and colors, How to display ?

Now that we're done, we can only rely on the later stage Display technology To make up, the president today to share a few experiences, I hope to help you!

Group by color, with one main tone in each group

"Far to see color, near to see flowers", so, the first step of goods is to first by color classification!

No matter how messy the color is, each style has its own main color. According to the principle of unified color, the same style should be classified first and hung on several hanging poles. At this time, you will look more comfortable! However, now the division is not detailed enough. Generally speaking, some of these goods are "distant relatives". We need to select "close relatives" according to other elements!

Continue to subdivide according to the sense of pattern and pattern

The products of the same color must contain a large number of flower patterns, small patterns and medium patterns! The second step is to subdivide them according to the size of the sense of measurement. For example, in the first step, we divided three products according to the color, and the second step was to subdivide them into large sense 1, small sense 1, and medium sense 1! At this time, we will find out that each of them has its own characteristics The styles in the poles are more similar, and their intimate relationship is closer to one level!

Finally, they are classified and displayed according to the outline and material

The third step is to classify according to "profile or material"!

When the profiles are similar, they are subdivided according to the material, such as cotton, linen, silk, chiffon, etc;

Similarly, when the materials are similar, they are subdivided according to the profile.

According to the above three steps, we can display according to the normal steps, such as by class, by total, wardrobe, etc!

Shangmei international, as the first group of display institutions in China, has opened nearly 100 offline display courses and more than 200 online courses since its establishment nearly 20 years ago. The newly upgraded "all-round exhibitor" includes 12 sections, covering the contents of store display Window design, space planning, hanging through display, model display, water table display, Zhongdao display, lighting design, display standard, display manual, display tour, multi store management, display assistant training, etc In addition, a learning group has been established for the students to consult relevant questions at any time, which ensures the learning effect.

If the window display is well done, the rate of entering the store will be greatly improved. Research shows that for the two adjacent shops, whether the window display is good or not can affect 30% of the store entering rate! This course will focus on the window design creativity, material technology, implementation and management process.

The performance of the store depends on the floor efficiency! If the space planning is done well, the turf efficiency will be greatly improved! The best way to improve the floor efficiency is to extend the customer's time in the store and the moving line! If the customers spend more time in the store, they will try on more and buy more, so as to improve the sales.

At present, the biggest problem faced by shops is the reduction of passenger flow! When it is difficult to improve the passenger flow in a short time, making large orders and even single orders has become an important way to improve the performance! Good hanging display can give customers different occasions and styles of collocation and recommendation, so as to generate large orders!

Model display is the core element of creating scene display. The display with scene is easier for customers to have a sense of substitution, so as to improve the try on rate! With a high try on rate, the first step to improve performance is taken!

Flow table is the second window of a shop, which plays a very important role in attracting customers into the store and guiding customers to move forward.

Many shops have ignored the golden land of "Zhongdao". Some only put a few gantry frames and displayed some color and code broken styles, which lost a lot of achievements in vain. A good display of Zhongdao can not only increase customers' travel routes and performance, but also carry out various forms of display to enhance brand image.

Lighting is the best way to shape the value of goods! Wrong lighting will make customers feel uncomfortable and unwilling to stay in the store. Wrong lighting can not show the texture of the goods, resulting in bargaining.

Making standards is for better implementation! Why don't many domestic brand store image have foreign brand on the grade? Some domestic brand hard decoration cost is higher than foreign brand budget, but the image presented is cheap. Why? The biggest reason is that there is no unified standard! For a while, the store manager does display, while the shopping guide does display, and the store manager goes away In the case of changing a store manager to do display and so on, the display made by everyone according to their own ideas and understanding of aesthetic feeling must be uneven! Therefore, we must learn to formulate the display standards of our own brand stores!

A shop, to do a good display depends on the implementation of standards!

Thousand stores, to do a good display depends on the control of the process!

The establishment of detailed store display files and the implementation process of various display standards is an invincible magic weapon to improve the efficiency of display management!

Display, a very important function is to improve store performance!

The purpose of the exhibition tour is to find out the problems in the shop and find the corresponding methods to improve the performance!

However, the exhibition shop tour is a technical work, there is a set of scientific process method!

The display manual, equivalent to a country's law, is a nuclear weapon to maintain the stability of brand image! The display manual is divided into basic display manual and band display manual!

Among them, the basic display manual is equivalent to the constitution of a country. It is a standard for enterprise owners and management to participate in the production together. It is the best display carrier of brand DNA!

In store display assistants, also known as display assistants, are the vanguard of brand companies in maintaining the image of terminal stores! For most domestic enterprises, the number of headquarters display assistants is far from meeting the needs of terminal stores. At this time, the role and status of display assistants are particularly important! This course will explain the selection, training and assessment methods of display assistants, so that each and every one of them will learn how to select, train and assess display assistants Display assistants play a greater role!